FLUX·3D - Forward Looking User eXperience

  • View
    1.833

  • Download
    0

Embed Size (px)

Text of FLUX·3D - Forward Looking User eXperience

Presentacin de PowerPoint

a joint initiative by

WHAT IS FLUX3DA productivity tool that allows to collect and compare information about any kind of user experience

The data gathered is relevant, thorough and systematic yet the process is simple, intuitively compelling, and requires no previous skills from the userResults are displayed instantly through visuals yet are also stored in larger databases allowing for advanced analysesThe tool combines insightful data generation with an ease of use currently not found on the market

CUSTOMISABLE AND TESTED THROUGH DIFFERENT CASE STUDIES

Created by Futurlab to assess the usability and market potential of a new device for the geo-location of Alzheimer patients, the information generated by Flux3D in that case led to the establishment of an improved business model for the innovation.A case involving tourist perceptions of the city of Bilbao demonstrated the generic applicability of the Flux3D methodology to the analysis of user experiences for any range of products or services.Aalto University and Futurlab are now partnering to further test and validate the methodology with Aaltos flagship multi-disciplinary courses in industry collaborations.The potential of the tool would best be met in the form of a mobile software. Futurlab and Aalto are forming a team seeking to program Flux 3D as an App.

BACKGROUND MAIN FEATURESA highly flexible survey method based on a fractal data structure in 3 levels: 3 dimensions, 9 indicators, 27 variables measured through client responses to 27 questions on a Likert scale Data gathering is simple, yet allows multiple and advanced comparisons, and an easy to understand data visualization in 3D (cubes).A generic approach with customisation options that fits any question or context related to user experience: It can be used to evaluate and compare products, prototypes, services or processes and to differentiate between market segments.The interface is simple enough for individual and recreational use yet the underlying methodology is potent enough for demanding professional and business use.Allows to build longer term data banks and opportunities to share this data between users through add-on services.Paper version has already been tested in real cases evaluating products and services. Aalto Universitys multi-disciplinary flagship programs will further test and refine the methodology in 2013-2014.

WHAT IS FLUX3D

3 DIMENSIONS9 indicators27 variablesTHE COLLECTED DATA IS AUTOMATICALLY ORGANISED THROUGH AN INTERCONNECTED FRAME - GENERATING AN INSIGHTFUL, NUANCED AND HOLISTIC ANALYSIS OF THE CASEHOW IT WORKS: STEP 2

PARAMETERS OF REFERENCE

(customisable)The largest possible cube represents perfect user experience, reaching maximum ratings on all 3 dimensions

THE RESULTS ARE DISPLAYED VISUALLY AS A CUBE WHOSE SHAPE CHANGES ACCORDING TO THE LEVEL OF CLIENT APPROVAL HOW IT WORKS: STEP 3

GENERAL VIEW (all users)13 CUBESTHE GENERAL VIEW PROVIDES AN OVERVIEW OF RESULTS, HIGHLIGHTING STRENGTHS AND WEAKNESSES

SEGMENT #1 (i.e. males)

13 x N CUBESN = number of segments considered SELECTED VIEWS PROVIDE A VISUAL INTERPRETATION ACCORDING TO CHOSEN TOPICS OR MARKET SEGMENTS

SEGMENT #2 (i.e. females)

13 x N CUBESN = number of segments considered SELECTED VIEWS PROVIDE A VISUAL INTERPRETATION ACCORDING TO CHOSEN TOPICS OR MARKET SEGMENTSSEGMENTS COMPARISONAll usersMenWomen

COMPARISONS CAN BE MADE ON THE FULL PICTURE,INSTEAD OF ONLY ISSUE BY ISSUEGETTING THE BEST USER FEEDBACK:

27 key questions: People tell you what you need to know (getting relevant, quality answers without boring your clients)The format guides you throughout the process - You dont need to reinvent the wheel and come up with new questions each timeThe overview is thorough - you dont miss out on key informationResults are gathered in databases - You can compare, compile and present your results instantly and intuitively in flexible waysThe feedback you get is robust and useful for the further development of your product/serviceYour data is not disposable after a single use it adds up and retains value ADVANTAGES OF THE FLUX 3D TOOL

THE SOFTWARE INTERFACE ELIMINATES THE NEED TO DEAL WITH LABORIOUS TOOLS FOR DATA ANALYSIS3 dimensions, 9 indicators & 27 variables FOR EVERY USERExisting customer feedback tools such as: Survey Monkey, Idea Campaign, Poll Daddy, eSurveysPro, SurveyGizmo, User Voice, Opinionlab, IdeaScale, iSuggestThese provide a template and polls that clients have to customize for their specific user feedback needs. Response data is collected automatically into spreadsheets, and the results can be visualized through excel-type programs. Others serve as simple voting and feedback tools (iSuggest).However, there is no tool on the market that would: Offer a ready-made feedback template that is both qualitatively robust and relevant to most cases.Enable easy comparisons between different products/cases.Provide instant visual representations on the full scope of the results (the cube), instead of separate graphs for separate questions. Allow for comparative analyses on larger data sets.

CLEAR VALUE ADDED RELATED TO OTHER CUSTOMER FEEDBACK TOOLS IN THE MARKETTEAM EXPERTISEFUTURLAB is a research unit composed by members of the Department of Sociology (University of Alicante, Spain). Main research fields:Futures Research Polls Market Research Design thinking Open Innovation Participatory Foresight User Experience

AALTO UNIVERSITY is a leading research university in design thinking, user-based innovation and multi-disciplinary collaborations bringing together design, business and technology.

Aalto Global Impact is a platform that promotes and supports the societal impact of Aaltos teaching and research.