a joint initiative by

WHAT IS FLUX·3D

A productivity tool that allows to collect and compare

information about any kind of user experience

o The data gathered is relevant, thorough and systematic – yet the process is simple, intuitively compelling, and requires no previous skills from the user

o Results are displayed instantly through visuals – yet are also stored in larger databases allowing for advanced analyses

o The tool combines insightful data generation with an ease of use currently not found on the market

CUSTOMISABLE AND TESTED THROUGH DIFFERENT CASE STUDIES

o Created by Futurlab to assess the usability and market potential of a new device for the geo-location of Alzheimer patients, the information generated by Flux3D in that case led to the establishment of an improved business model for the innovation.

o A case involving tourist perceptions of the city of Bilbao demonstrated the generic applicability of the Flux3D methodology to the analysis of user experiences for any range of products or services.

o Aalto University and Futurlab are now partnering to further test and validate the methodology with Aalto’s flagship multi-disciplinary courses in industry collaborations.

o The potential of the tool would best be met in the form of a mobile software. Futurlab and Aalto are forming a team seeking to program Flux 3D as an App.

BACKGROUND

MAIN FEATURES

• A highly flexible survey method based on a fractal data structure in 3 levels: 3 dimensions, 9 indicators, 27 variables measured through client responses to 27 questions on a Likert scale Data gathering is simple, yet allows multiple and advanced comparisons, and an easy to understand data visualization in 3D (cubes).

• A generic approach with customisation options that fits any question or context related to user experience: It can be used to evaluate and compare products, prototypes, services or processes and to differentiate between market segments.

• The interface is simple enough for individual and recreational use – yet the underlying methodology is potent enough for demanding professional and business use.

• Allows to build longer term data banks and opportunities to share this data between users through add-on services.

• Paper version has already been tested in real cases evaluating products and services. Aalto University’s multi-disciplinary flagship programs will further test and refine the methodology in 2013-2014.

WHAT IS FLUX·3D

3 DIMENSIONS

9 indicators27 variables

THE COLLECTED DATA IS AUTOMATICALLY ORGANISED THROUGH AN

INTERCONNECTED FRAME - GENERATING AN INSIGHTFUL, NUANCED

AND HOLISTIC ANALYSIS OF THE CASE

HOW IT WORKS: STEP 2

PARAMETERS OF

REFERENCE

(customisable)

The largest possible cube represents perfect user experience, reaching maximum ratings on all 3 dimensions

THE RESULTS ARE DISPLAYED VISUALLY AS A CUBE WHOSE SHAPE

CHANGES ACCORDING TO THE LEVEL OF CLIENT APPROVAL

HOW IT WORKS: STEP 3

GENERAL VIEW (all users)

13 CUBES

THE GENERAL VIEW PROVIDES AN OVERVIEW OF RESULTS,

HIGHLIGHTING STRENGTHS AND WEAKNESSES

SEGMENT #1 (i.e. males)

13 x N CUBESN = number of segments considered

SELECTED VIEWS PROVIDE A VISUAL INTERPRETATION ACCORDING

TO CHOSEN TOPICS OR MARKET SEGMENTS

SEGMENT #2 (i.e. females)

13 x N CUBESN = number of segments considered

SELECTED VIEWS PROVIDE A VISUAL INTERPRETATION ACCORDING

TO CHOSEN TOPICS OR MARKET SEGMENTS

SEGMENTS COMPARISON

All users

Men

Women

COMPARISONS CAN BE MADE ON THE FULL PICTURE,

INSTEAD OF ONLY ISSUE BY ISSUE

GETTING THE BEST USER FEEDBACK:

• 27 key questions: People tell you what you need to know (getting relevant, quality answers without boring your clients)

• The format guides you throughout the process - You don’t need to reinvent the wheel and come up with new questions each time

• The overview is thorough - you don’t miss out on key information

• Results are gathered in databases - You can compare, compile and present your results instantly and intuitively in flexible ways

• The feedback you get is robust and useful for the further development of your product/service

• Your data is not disposable after a single use – it adds up and retains value

ADVANTAGES OF THE FLUX 3D TOOL

THE SOFTWARE INTERFACE ELIMINATES THE NEED TO DEAL WITH

LABORIOUS TOOLS FOR DATA ANALYSIS

3 dimensions, 9 indicators& 27 variables… FOR EVERY USER

o Existing customer feedback tools such as: Survey Monkey, Idea Campaign, Poll Daddy, eSurveysPro, SurveyGizmo, User Voice, Opinionlab, IdeaScale, iSuggest

These provide a template and polls that clients have to customize for their specific user feedback needs. Response data is collected automatically into spreadsheets, and the results can be visualized through excel-type programs. Others serve as simple voting and feedback tools (iSuggest).

However, there is no tool on the market that would: 1. Offer a ready-made feedback template that is both qualitatively robust and

relevant to most cases.2. Enable easy comparisons between different products/cases.3. Provide instant visual representations on the full scope of the results (the

cube), instead of separate graphs for separate questions.4. Allow for comparative analyses on larger data sets.

CLEAR VALUE ADDED RELATED TO OTHER CUSTOMER FEEDBACK

TOOLS IN THE MARKET

TEAM EXPERTISE

FUTURLAB is a research unit composed by members of the Department of Sociology (University of Alicante, Spain). Main research fields:

Futures Research · Polls · Market Research · Design thinking · Open Innovation · Participatory Foresight · User Experience ·

AALTO UNIVERSITY is a leading research university in design thinking, user-based innovation and multi-disciplinary collaborations bringing together design, business and technology.

Aalto Global Impact is a platform that promotes and supports the societal impact of Aalto’s teaching and research.