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5 Ways aTechnology Refresh Strategy
Can Lead to a SuccessfulDigital
Transformation
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#OSSCubeTransform
Speakers
Dietmar RietschCo-Founder and CEOPimcore
John BernardExecutive Vice President of North America
OSSCube
What is Digital Transformation?
What is Digital Transformation?
Digital Transformation is the approach by
which enterprises drive changes in their
business models and ecosystems by
leveraging digital competencies.
Three Pillars of Digital Transformation
Customer
Experience
Operational
Process
Business Model
Digital Capabilities
Operational Process
Customer
Experience
Operational
Process
Business Model
Digital Capabilities
Digital transformation allows organizations to rapidly respond
to changing conditions.
EXAMPLE: Video conferencing has reduced the need to travel for in-person meetings.
Business Model
Customer
Experience
Operational
Process
Business Model
Digital Capabilities
Digital transformation allows organizations to expand into
new markets.
EXAMPLE: Brick-and-mortar stores open e-commerce site.
Customer Experience
Customer
Experience
Operational
Process
Business Model
Digital Capabilities
Digital transformation allows organizations to adapt to
customers’ changing needs.
EXAMPLE: Mobile banking apps allow customers to access their account without a teller.
Digital Capabilities: The Foundation
Customer
Experience
Operational
Process
Business Model
Digital Capabilities
Digital capabilities support all three
pillars. They are the fundamental building
block for a digital transformation.
Current Situation
Inconsistent Data = Lost Business Revenue
{ }73%Consumers say
product information is
their #1 criteria when selecting
products.**UPS Pulse of the Online Shopper, 2015
#1Cause of shopping carts abandoned
is due to poor product
information.**Why Online Retailers Are Losing 67.45% of Sales and What to Do About It, 2013
$284 BillionReturned
merchandise to online retailers.**UPS Pulse of the Online Shopper, 2015
What is
Gartner
Saying?!
Technology Paradigm
“Most companies are likely to need DAM, PIM and CMS
capabilities. They will likely need more than one vendor
supporting these requirements.”
• Invest in DAM solutions for cross-enterprise digital assets• Invest in marketing solutions to manage marketing assets• Invest in CMS to manage content across digital channels
INVEST
!!
INVEST!!$
$
$
$
Integrate disparate applications• PIM, DAM, CMS and E-commerce
Multiple user interfaces
Challenging business processes
High IT support costs
The Status Quo
Victim of the Status Quo - Gogo
Using a third party for product information management
Third party was not flexible or scalable and expensive
Legacy system unable to support growth initiatives
Considered building a custom app to meet their needs
Victim of the Status Quo – Fortune 500 CPG
Acquired brand websites running independently
Poor integration between legacy PCM and brand sites
Teams of people required to make content updates
Legacy ecosystem limited marketing opportunities
Disrupting the Status Quo
STATUS QUO
The Wait is Over!
PIMCORE
MULTIPLE CHANNELSWe always have to deliver
datato different output
channels.
SINGLE USER INTERFACEWe always have to create an awesome user experience.
TIME-TO-MARKETWe always have to adapt to the market and the customer needs.
CONSISTENT DATAWe always have to manage
and integrate multiple master data.
DELIVER FAST
PRODUCTS
CONTENT
CUSTOMERS ORDERS
DESKTOP
MOBILE/APP DIG. SIGNAGE
DATA FEEDS SOCIAL
ASSETS UGC COMMERCE
MOBILE
CONTENT COMMUNITY
INTEGRATION USABILITY
ADOPT FAST INTEGRATE
The Digital Transformation Enabler
Pimcore – The Needed Stack
DIGITAL ASSET
MANAGEMENTt
PRODUCTINFORMATIONMANAGEMENT
WEB CONTENTMANAGEMENT E-COMMERCE
ONLINE SHOP
DIGITAL ASSET
MANAGEMENT
PRODUCTINFORMATIONMANAGEMENT
WEB CONTENTMANAGEMENT
E-COMMERCEONLINE SHOP
Pimcore – The Needed Stack
MANAGE AND INTEGRATE
ANY DIGITAL INFORMATION
STRUCTURED,
UNSTRUCTURED, ASSETS
COMBINE, RELATE,
EXTEND & AGGREGAT
E
READY FOR ANY
OUTPUT CHANNEL
SOLID FRAMEWO
RK FOR DEVELOPE
R
AWESOME API TO
DEVELOP GREAT APPS
1
2
3
45
Pimcore – The Vision
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Multichannel& Web-to-Print
DepartmentProduction or Buying
Digital Transformation Use Case
SEO
SEM
ANALYTICS
CI
UX & USABILITY
MULTI-CHANNEL RETAIL
CONVERSIONS
SOCIAL MEDIA
CUSTOMER CARE
WEB-2-PRINT
NEWSLETTER & CRM
B2C E-COMMERCE
B2B E-COMMERCE
RETURN MANAGEMENTFINDER
SALES TOOLS
1:1
STABILITY
SECURITY
PERFORMANCE
INTEGRATION
INTERFACES
DATA QUALITY DIGITAL ASSETS
ATTRIBUTES TAGGING
ANALYTICSCHANNEL MANAGEMENTANALYTICSDATA QUALITY
KNOWLEDGE BASE ASSISTANTS
TIME-TO-MARKET
TIME-TO-MARKET
TIME-TO-MARKET
TIME-TO-MARKET
FLEXIBILITY
DATA
DepartmentProduct Management
DepartmentSales
DepartmentMarketing
DepartmentIT
How does changing our digital strategy help our digital transformation?
First: Streamline IT Ecosystem
More Components = Heterogeneous ITTHINGS BREAK MORE EASILY
TIME-TO-MARKET IS BADQA = SUCKS
Pimcore Platform
CMS/WCM
Digital AssetManagement
PIM, DAM& MAM
Targeting &Personalization
E-Commerce
Marketing &Campaigning
Customer Experience& Engagement
Web-to-Print
Compelling Event
eg. New product, updated price, new
market
Second: Business Process Reengineering
Marketing
Promotions
Product Descriptions
Web Content Updates
Customer Experience
Compelling Event
eg. New product, updated price, new
market
Single User Interface
Marketing Promotions
Product Descriptions
Web Content Updates
Customer Experience
Third: Unified Data
No Plat-form
Sin-gle In-
tegrated Dig-ital
Plat-form
Mul-tiple Dig-ital
Plat-form
s 39%
14%
47%
“Data integration is the biggest challenge in setting up our
digital services.”
* MIT Center for Digital Business and Capgemini Consulting
Consolidated Platform for Digital Transformation
Cloud-based consolidated platforms are fundamental
for digital transformatio
n.
Generate a common view of
customers and products.
Enable more multi-channel interactions.
Integration vs. Consolidated Platform
PimcoreDAM
Integrated Platforms vs. Consolidated Platforms
PIM
CMS SHOP
ITUpgrade
s
Training
Fourth: Respond to New Business Opportunity
Customer Engagement
E-Commerce Cross Sell & Upsell
Responsive
Fifth: Business & IT Integration with DevOps
“Business and IT integration is crucial for success because many
business transformations are enabled by technology.”
“With a shared understanding, IT
executives help to meet business goals and business
executives listen to innovative IT suggestions.”
Outcomes of aSuccessful Digital
Transformation
Gogo’s Results
Pimcore eliminated the need to build a custom app
Now have the required flexibility and scalabilty
Own the IP because Pimcore is open source
Now have technology platform to meet business needs
Consumer Good Company’s Results
PCM and all brand sites consolidated on single platform
Single user interface for all applications
Increasing productivity and lower IT O&M costs
Pimcore enabling new strategic marketing initiatives
What’s in it For You?
Business Benefits
• Boost sales• Improve customer loyalty, higher TCV• Increase productivity• Better customer experience• Enhanced brand reputation• Create company culture the encourages creativity
and innovation• Extending market reach of organization
IT Benefits• Streamlined operations, lower O&M costs• Simplified ecosystem• Speed up development of products and services• Cloud services and DevOps
Thank You
