things we have learned about Mobility from our clients5

Alistair RennieGeneral Manager, Social Business & Collaboration SolutionsIBM

1

Consumer rulesEnterprise follows1

Consumer buys

Enterprise questions

2

Consumer choice is the driving force in enterprise mobile device adoption

Enterprise IT reacts

"People were asking, 'Why can't I get my [work]

e-mail on my own phone?"

Linda Van de Wiele, Director of Collaboration, Global IT, Colgate Palmolive

MIT Technology Review, August 2011

"At IBM, we are taking steps to fortify the infrastructure and

device management to guarantee that the phone has

not been hacked or jail-broken."

Bill Bodin, IBM Mobility CTOComputerworld, October 2011

3

Forward thinking organizations are becoming “Social Businesses”...

Mobile and Social are catalysts to business

process change2

4

Our forward looking clients are embracing these mobile & social drivers to transform their business processes

6

Social Collaboration Applications

Mail

Calendar

Social

Meetings

UC

Docs

Mobile Social CollaborationDeliver critical social and collaboration services as mobile apps

Demonstration 1 Mobile Social Collaboration capabilities you can deploy now

16

Dan

Mobile CRM

Improved insights

and awareness on

client activity to

improve relationship

and customer

service

7

Mobile Sales/ERP Integration

Matco Tools

● Mobile sales extranet portal

integrated with ERP systems

● Allows dealers/distributors/

sales to look up product

availability, pricing and

margins at customer site

8

Mobile Business Intelligence

9

Demonstration 2

Cognos Business IntelligenceAnalytics for Mobile users

10

● Expands the universe of things we need to monitor

● Raises risk and velocity of content leaks

● Raises new challenges of managing within regulated industries

● Requires overall social business policy for our enterprise

Mobile and social risks are significant but

manageable3

Social systems will require the same level of governance and compliance as Enterprise “systems of record”....

11

Mobile Risks are Manageable

Secure connectivity

encryption

partial/remote wipe

device inventory

policy management

Threat management

solutions

potential risks

firewall intrusionCorporate content protection

Identity and passwords

device loss

device lockdown

malware/virus

12

On premise or cloud*

There should be one architecture for both mobile and enterprise applications4

13

Architecture for secure mobile accessCreate, deliver and mange mobile enterprise apps cost effectively

14

IBM Mobile Technology Preview on Developerworkshttp://ibm.co/ibmmobile

Innovate5

15

Exploit Re-invent Elevate

18

Demonstration 3 Mobile Social User Experience

5

34

21

the risks

process

consumer

get started

innovate

Summary

19

Thank you

20

What's next?

17

Defining Social Business

Social business process innovation Traditional process

Indirect engagement with target users slows response time

Social Business processDirect engagement model enables faster better result

5