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Acting before answering the following questions can lead to sleek, shiny apps that ultimately enjoy a very short shelf life.
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Five things to !consider before !developing a !(good) mobile app.! Paulo Camara!Mobile Services Manager, Ci&T!October 2011!
Mobile has solidified itself as one of today's most vital marketing channels.!
Growth in the mobile market has been followed by a growth in the number of companies looking to develop mobile apps.!
Acting before answering the following questions can lead to sleek, shiny apps that ultimately enjoy a very short shelf life.!
Identify the business need that !the application will serve!!We all download apps that we’ve heard about, but after a few interactions, we find there’s no real use for it and simply forget about it… or worse, delete it.!!Determine what need the app will fulfill – for you, your employees, your customers - and develop the app with that in mind.!
Determine the !methods used by !the development !team!!The methodology used for development is almost as important as the concept behind the app itself.!!The most successful mobile projects are those that employ a combination of agile methodologies and lean principles in the development process.!!Agile is an iterative process that enables companies to build and deliver apps quickly.!!Lean focuses on delivering value by eliminating waste, helping to determine which features are essential and which can be saved for future versions.!
Determine if your infrastructure can handle success!!Can it handle success? Isn’t that what we want?!!Yes, but…Success can lead to performance and bandwidth issues that bring servers crashing down. And as a result, users quickly lose interest in the app.!!The cloud has emerged as a real and viable solution, allowing companies and development teams to focus on bringing value to the user.!
Make sure your team understands more than just development!!While you may have the technical proficiency to develop an app, it is critical that developers align with marketing to ensure the end user actually downloads it.!!Most mobile projects demand creativity, digital marketing expertise and a thorough understanding of user experience – on top of development skills.!
Figure out what users really want - and give it to them!!Determine which features will engage users and inspire them to make recommendations to their friends. !!Get customer feedback and learn how it impacts the delivery of future versions. Deliver it quickly, so they do not forget about the app and its potential benefits to them.!
Paulo Camara!Paulo is responsible for Mobile Services at Ci&T, a global IT outsourcing company considered a symbol of innovation by the IAOP/Fortune Magazine. With over 15 years experience in software development, Paulo worked for financial and telecommunication companies before joining Ci&T in [email protected]!twitter.com/proberto98!linkedin.com/in/proberto!
Thank you!!
About Ci&T!Ci&T employs agile methodologies and Lean principles to deliver application outsourcing, software product engineering and digital marketing services from development centers in Brazil, Argentina and China. A strong commitment to innovation has put Ci&T on the forefront of discovering new ways to deliver value and eliminate waste to help clients reduce costs and improve quality, speed and business agility. !!Established in 1995, Ci&T has more than one thousand employees, and serves companies of all sizes from its global headquarters in Campinas, Brazil, with additional offices in Philadelphia, Atlanta, New Jersey, New York City, London, Shanghai and Tokyo. Some of Ci&T’s customer around the world are Citibank, Coca-Cola, Dow Jones, Johnson & Johnson, MetLife, Panasonic, Rhodia, Saint-Gobain and Yahoo!.!!For more information:!!www.ciandt.com!facebook.com/ciandt!linkedin.com/company/ci&t!twitter.com/ciandt!slideshare.com/ciandt!
