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With FirstRain’s Business Monitoring Engine, organizations can easily uncover intelligence on their customers and competitors—tracking critical events, understanding their markets, spotting emerging threats and identifying sales triggers. Unlike content aggregators and lead-management tools, FirstRain’s patented semantic-analytics technology instantly cuts through the clutter of the consumer Web, delivering only highly-relevant customer and competitor intelligence.
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© FirstRain 2011 - Confidential www.FirstRain.com 1
Unlock the Business Web™
Carolyn [email protected]
© FirstRain 2011 - Confidential www.FirstRain.com 2
FACT:
People in your organization need relevant and timely information about the critical events impacting their markets, industries, customers & competitors on which to base business decisions.
© FirstRain 2011 - Confidential www.FirstRain.com 3
FACT:
Your team is searching for intelligence. The only question is how much it’s costing you in terms of …
time spent wading through consumer-focused search results
risk of missing or inaccurate intelligence
budget from expensive research aggregators
© FirstRain 2011 - Confidential www.FirstRain.com 4
This is where enterprise collaboration happens today …
Company Data
Contact Info
Customer
& Prospect
Intelligence
FACT:
Collaboration Platform and CRM investments require high-quality content to unlock new opportunities.
• Customer Intelligence– Uncovering real opportunities
and establishing stronger relationships
• Contact Info– Required to identify and
connect with prospects
• Company Data– Needed to define
markets and territories
✓
✓
© FirstRain 2011 - Confidential www.FirstRain.com 5
Team leaders need to drive real collaboration via personalized customer and competitor intelligence
delivered to their global teams in real-time.
© FirstRain 2011 - Confidential www.FirstRain.com 6
Simple Web Aggregators are noisy, imprecise and cluttered with consumer Web content
Professional Research tools are unnecessarily expensive and complex for most business users
So-called Sales Intelligence services focus on company or customer contact data but have highly-limited actual Business Web intelligence
© FirstRain 2011 - Confidential www.FirstRain.com 7
Customer News
Key Developments
Regulatory Changes
Marketing InitiativesKey Wins & Losses
Management Changes
Partnerships / M&A
Licensing
Product Launches
Industry Trends
Coupons
Partnerships / M&A
Music
Movies
Adult Content
File Sharing
Friends
Gaming
Gossip
Cute Cats
Viral Video
Humor
Daily Deals
Spam
Nigerian Princes
Viruses
Entertainment News
Sports
Photography
Maps
Yellow Pages
Shopping
Reviews
Consumer Web
The CHALLENGE:
The noise of the Consumer Web makes high-quality Customer, Competitor and Market Intelligence hard to find …
© FirstRain 2011 - Confidential www.FirstRain.com 8
Customer News
Key Developments
Regulatory Changes
Marketing Initiatives Key Wins & Losses
Management Changes
Partnerships / M&A
Licensing
Product Launches
Industry Trends
Coupons
Partnerships / M&A
Music
Movies
Adult Content
File Sharing
Friends
Gaming
Gossip
Cute Cats
Viral Video
Humor
Daily Deals
Spam
Nigerian Princes
Viruses
Entertainment News
Sports
Photography
Maps
Yellow Pages
Shopping
Reviews
Consumer Web
THE IMPACT:
Increasing the time spent searching and the risk of missing key developments
THE RESULT:
• Missed opportunities
• Longer sales cycles
• Competitive risk
© FirstRain 2011 - Confidential www.FirstRain.com 9
• “Save at MacMail.com”
• “Ultra-thin 15-inch MacBook to Launch in Q2”
• “Price Advances: AAPL, BLK, DKS …”
THE IMPACT:
Increasing the time spent searching and the risk of missing key developments
THE RESULT:
• Missed opportunities
• Longer sales cycles
• Competitive risk
Customer News
Key Developments
Regulatory Changes
Marketing Initiatives Key Wins & Losses
Management Changes
Partnerships / M&A
Licensing
Product Launches
Industry Trends
Coupons
Partnerships / M&A
Music
Movies
Adult Content
File Sharing
Friends
Gaming
Gossip
Cute Cats
Viral Video
Humor
Daily Deals
Spam
Nigerian Princes
Viruses
Entertainment News
Sports
Photography
Maps
Yellow Pages
Shopping
Reviews
Consumer Web
© FirstRain 2011 - Confidential www.FirstRain.com 10
Source evaluation
Crawling & acquisition
Non-business content filtering
Entity, fact & topic identification
Business Web Graph application
Anomaly detection
Duplicate identification
Relevancy ranking
Consumer Web
The FirstRain Business Monitoring Engine
© FirstRain 2011 - Confidential www.FirstRain.com 11
The FirstRain Business Monitoring Engine
Consumer Web
The FirstRain Business Web
Monitors personalized to focus on your business
© FirstRain 2011 - Confidential www.FirstRain.com 12
A powerful Web App
Daily Email Briefs
Convenient Mobile Apps
A rich and visual iPad App
Targeted RSS Feeds
Easily integrated Embedded Components
Delivered into the workflows Sales, Marketing and Knowledge Management Professionals need, such as …
© FirstRain 2011 - Confidential www.FirstRain.com 13
Centrally configured and managed Monitors
Direct RSS/XML Feeds
Personalized Daily Email Briefs
Enterprise Delivery—Easier Than Ever
Easy CRM Integration
Components embedded into you portal or
collaboration platform Live mobile and iPad access
© FirstRain 2011 - Confidential www.FirstRain.com 14
Team Intelligence Directly to Your Workflow
Field Sales and Business DevelopmentNeed: Pre-configured, custom monitors covering THEIR worldSolution: Daily Email Briefs, Mobile & iPad Apps
Organization-wide intelligence, Executive CommunicationsNeed: One click to current customer, competitive and market developmentsSolution: Embedded Components or RSS Feeds
Targeted Team Intelligence Need: Customized monitors, delivering targeted content to global sales, product or strategy teamsSolution: Embedded components in company collaboration platform, iPad and Mobile Apps
© FirstRain 2011 - Confidential www.FirstRain.com 15
Creates dynamic interconnections between sectors, industries and companies using Business Lines & Dynamic Topics
The FirstRain Business Web Graph
Operating System Software
Notebook Personal Computers
Desktop Personal Computers
Personal Computer Monitors
Web Browsers
Personal Digital Assistants
Smartphones
Handheld Operating Systems
Mobile Applications
Mobile Application Stores
Cloud Computing
Server Products“Jobs: Today Apple is going to reinvent the phone”
- ZDNet, Jan. 9, 2007
© FirstRain 2011 - Confidential www.FirstRain.com 16
Creates dynamic interconnections between sectors, industries and companies using Business Lines & Dynamic Topics
The FirstRain Business Web Graph
Operating System Software
Notebook Personal Computers
Desktop Personal Computers
Personal Computer Monitors
Web Browsers
Personal Digital Assistants
Smartphones
Handheld Operating Systems
Mobile Applications
Mobile Application Stores
Cloud Computing
Server Products
"Announcing the Android 1.0 SDK, release 1”
- Android Developers Blog, Sep. 23 2008
© FirstRain 2011 - Confidential www.FirstRain.com 17
Creates dynamic interconnections between sectors, industries and companies using Business Lines & Dynamic Topics
The FirstRain Business Web Graph
Result is an active graph of linkedBusiness Web concepts uncovering:
The relationships between them …
The changes that are meaningful …
The anomalies that indicate events …
© FirstRain 2011 - Confidential www.FirstRain.com 18
The FirstRain Business Web Graph
• 8,000+ Business Lines & Dynamic Topics
• Multi-layered interconnections forming a rich graph of business concepts
• Yet still flexible enough to map to conventional hierarchies (e.g., GICS or SIC)
Example: Smartphones
Communication Equipment
e.g., Nokia, Motorola
Consumer Durables & Electronic Equipment
e.g., Samsung, LG, Sony
Internet Searche.g., Google
Personal Computerse.g., Apple, Acer
SMARTPHONES
CUSTOM
IZ
E
© FirstRain 2011 - Confidential www.FirstRain.com 19
The FirstRain Business Web Graph
• 8,000+ Business Lines & Dynamic Topics
• Multi-layered interconnections forming a rich graph of business concepts
• Smartphone Market• 3D Smartphone• iPhone Reseller Information• Mobile Bandwidth• Palm Pre Phone• Mobile Application Market• iPhone• LiMO - Mobile Phone Platform• Palm Pixi Phone• BlackBerry• Mobile Content Industry• Mobile Trading Services• Wireless Mobility Management
• Mobile Application Stores• Mobile VOIP• Mobile Phone Software -
Demand and Pricing• Google Nexus One• Mobile Search• Mobile Commerce• Mobile Gambling• Android - Mobile Phone
Platform• Mobile Payment Solutions• Mobile Phone Retail Trends• Consumer Spending -
Electronic Gadgets• Video Calling• 3D Vision Technology• Mobile Phone Industry• Handheld Operating Systems• GPS-Enabled Phone Devices• Mobile Instant Messaging
Trends• Mobile Phone Accessory
Market• Consumerization of Information
Technology (IT)• Mobile Computing Overview
Example: Smartphones
© FirstRain 2011 - Confidential www.FirstRain.com 20
Cloud Computing Outsourcing Security Energy &
Environment
“Cloud Computing Trends”
“Outsourcing Contracts”
“Risk Advisory Services”
“Renewable Energy Spending”
“Cloud Security” “BPO Industry”“Risk Management Software Solutions”
“Going Green Costs”
“Cloud Storage”“Outsourcing Industry Investment Trends”
“Network Security Trends”
“Sustainable Packaging”
“Cloud Gaming”“Staffing &
Outsourcing Services Industry”
“Security Software & Services Industry”
“Environmental Industry Investment
Trends”
The FirstRain Business Web Graph
Sample FirstRain Global Topic Coverage
© FirstRain 2011 - Confidential www.FirstRain.com 21
Automotive“Automotive
Manufacturers Industry”
“Automotive Thought Leaders”
“Auto Dealership Industry”
“Automotive Industry Corporate Layoffs”
Financial Services
“Financial Services Software Trends”
“Financial Services Industry”
“Financial Services Thought Leaders”
“Financial Services Awards And Surveys”
Food “Food Major Diversified Industry”
“Food Wholesale Industry”
“Food Beverage Industry Regulatory
Information“
“Food Beverage Pricing Trends”
High Tech. “Technology Sector”“Technology Industry Investment Trends”
“Technology Startups”
“Technology Thought Leaders”
The FirstRain Business Web Graph
Sample FirstRain Global Industry Coverage
© FirstRain 2011 - Confidential www.FirstRain.com 22
Cloud Computing Outsourcing Security Energy &
Environment
Automotive
Financial Services
Food
High Tech.
“Automotive Manufacturers
Industry”
“Cloud Computing Trends”
Uncovering Powerful Content Intersections
The FirstRain Business Web Graph
© FirstRain 2011 - Confidential www.FirstRain.com 23
Cloud Computing Outsourcing Security Energy &
Environment
Automotive
Financial Services
Food
High Tech.
Uncovering Powerful Content Intersections
“Food Industry – Major Diversified”
“Sustainable Packaging”
The FirstRain Business Web Graph
© FirstRain 2011 - Confidential www.FirstRain.com 24
Cloud Computing Outsourcing Security Energy &
Environment
Automotive
Financial Services
Food
High Tech.
Uncovering Powerful Content Intersections
“Financial Services Segment”
“Risk Advisory Services”
The FirstRain Business Web Graph
© FirstRain 2011 - Confidential www.FirstRain.com 25
FirstRain: Delivering Daily Value
84% of FirstRain users use our solutions daily or multiple times per week
96% of users find FirstRain useful in their daily jobs
90% of users find business information on FirstRain that they would not
have been likely to find in Google or other consumer Web search engines
87% of FirstRain users save more than 2 hours per week because of
FirstRain
— FirstRain Customer Satisfaction Survey, July 2011
© FirstRain 2011 - Confidential www.FirstRain.com 26
Delivering Solutions to the World’s Leading Companies and Platforms
© FirstRain 2011 - Confidential www.FirstRain.com 27
FirstRain: Delivering Real Results
“First thing every morning, I come in and read my FirstRain email report, and it's a fantastic time saver”
• Kevin Bailey, Senior Director, Global Market Analytics and Strategies, Symantec
“With FirstRain, Alder found that we could cut to the chase in getting to relevant business information, much better than we could with Google or Yahoo!”
• Kevin Chow, Senior Director, Business Development, Alder Biopharmaceuticals
© FirstRain 2011 - Confidential www.FirstRain.com 28
“[FirstRain] has allowed my sales team to gain more credibility with our clients and stay on top of their business changes.”
• Larry Beecher, VP Sales, Americas, StreamServe
“FirstRain provides JVC with very specific, highly targeted information about our customers, competitors and markets, on a daily basis.”
• Lon Mass, VP Sales & Marketing, JVC
FirstRain: Delivering Real Results
© FirstRain 2011 - Confidential www.FirstRain.com 29
“We found information with FirstRain that we were simply not finding on the Web—maybe it was there, but it's so buried we just couldn't find it.”
• Kevin Chow, Sr. Dir., Business Development, Alder Biopharmaceuticals
“We were looking for a better solution to find business relevant content from the Web and found FirstRain to be superior to others in this space at delivering highly relevant content.”
• Mark Heindselman, Manager, Knowledge Network & Info Services, Emerson
FirstRain: Delivering Real Results
© FirstRain 2011 - Confidential www.FirstRain.com 30
More IntelligenceMore OpportunitiesShorter Sales CyclesBetter DecisionsStronger RelationshipsThe Business Web™Unlock
© FirstRain 2011 - Confidential www.FirstRain.com 31
Unlock The Business Web™