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YES WE CANHow to Win Using Social Technologies
Barry Libert, Chairman and CEO, MzingaThursday, November 6, 2008
Be the change you wish to see in the world.
- Ghandi
SOMETHING BIG HAPPENED.
CHANGE YOU CAN BELIEVE IN.
HOW YOU CAN GET STARTED.
Something big happened.
WE voted. He won.
1. A MORE EFFICIENT CAMPAIGN
2. A SOCIAL PLATFORM
3. COMMUNITY-BASED ACTIVITIES
380% more Facebook friends
280% more Twitter followers
380% more MySpace supporters
905% more Youtube views
$639M
YOU CAN WIN TOO!
Three Industry Problems
• Customer Retention – 1 in 5 will defect• Employee Knowledge – Aging population• Generating New Business – Increased revenues
You are not alone. Employees and Customers Feel
Like This.
Change youcan believe in.
A NEW BUSINESS MODEL
SOCIAL TECHNOLOGIES
COMMUNITY BASED INITIATIVES
200+ ENTERPRISE CUSTOMERS
57 MILLION USERS
STRATEGY, SOCIAL SOFTWARE, MODERATION, ANALYTICS
2 BILLION INTERACTIONS/MONTH
LEADING BRANDS ARE STARTING
How you can get started.
#1. SUPPORT CUSTOMERS
Create forums
Build communities.
Customers will be 50% more loyal
Save 87% on customer support costs
YES YOU CAN
#2. DRIVE LEADS
Sponsor contests
Join Social networks.
56% of Americans say they feel “a stronger connection with, and better served by, companies they can interact with in a social
media environment”
Have customers who are willing to spend 54% more
YES YOU CAN
#3. IMPROVE PRODUCTIVITY
Start an Idea share.
Use polls, ratings, and reviews.
Receive 2x more positive feedback from
employees and customers.
Save money during budget cuts and times of financial crisis.
YES YOU CAN
He won. You can too!