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Salesforce Industries
Financial Services – Wealth Management
Industry BlueprintV 1.0 – Mar 3, 2016
Page 2© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Forward-Looking Statements
Page 3
Industry Blueprint
Page 4© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Financial Services Business View
PROCESSES MARKET SELL ORIGINATE UNDERWRITE / ADJUDICATE FULFILL SERVICE & TRANSACT REVIEW, RENEW & GROW COLLECT & MANAGE
CLIENT
ENAGEMENT ATM Branch Contact Center Agent/BrokerMobile OnlineSocial
» » » » » » »
INVESTMENT BANKING
PRODUCTS
Equities Trading
Mergers and Acquisitions
Asset Management
Brokerage Services
Private Banking
COMMERCIAL BANKING
PRODUCTS
Banking Credit Cards
Cash Management Prepaid Cards
Equity/Debt Trade Finance
Loans Trade Services
Payments Liquidity Management
ANNUAL REVENUE SEGMENTS
< $100M
$100M - $500M
$500M - $1B
$1B - $10B+
ANNUAL REVENUE SEGMENTS
$100M - $500M
$500M - $1B
$1B - $10B
$10B +
INSURANCE
PRODUCTS
Life & Annuities
Property & Causality
CUSTOMER SEGMENTS
PERSONAL COMMERCIAL
Single Small Business
Dinks Mid Size
Family Enterprise
Retired
Wearables
WEALTH MANAGEMENT
CLIENT SEGMENTS
Mass Market
Mass Affluent
High Net worth
Ultra High Net worth
PRODUCTS/SERVICES
Asset Management
Deposits
Lending
Insurance
Concierge Services
RETAIL BANKING
PRODUCTS
Deposits
Investments
Payments Credit Cards
Loans LOC
Mortgage Services
CONSUMER SEGMENTS
Student
Post-Grad/First Job
Married
Family/Investing
Retirement
Wealth Management Blueprint has been defined using the following method
industry trends
drive new business
themes
business
themes
drive
new
business
capabilities
© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Key Wealth Management Trends
Wealth
Management
Industry
Drivers
Changing
Investor
Behavior
Robo
Advisors
Bigdata
AnalyticsGoal Based
Advice
Changing
Regulatory
Environment
Shifting
Demographics
Reference: 10 Disruptive trends in wealth management 2015 by Deloitte
© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
New Business Themes
Business Themes
Tailored financial advice & products
Anywhere/anytime advice
Rich digital engagement
Multiple sources of advice
Robo & hybrid advice
Goal based advice
Multi-generational relationships
Advisor & client retention
Effective & proactive engagement
Predictive analytics
Advisor efficiency
Regulations & Compliance
© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Page 8© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Wealth Management Blueprint: Level 0 (Business Capabilities)
Back
Office
Middle
Office 8. Risk
Management9. Internal Controls 10. Accounting 11. Legal
12. Research &
Analysis
13. Front Office
Support Functions
Front
Office 1. Practice
Management
2. Prospecting &
Relationship
Management
3. Wealth
Planning4. On-boarding 5. Servicing
6. Modeling,
Rebalancing &
Portfolio
Management
7. Reporting,
Review and
Bigdata Analytics
14. Product
Development &
Management
15. Product
Fulfillment &
Servicing
16. Treasury
Management
17. Human Resources
Management 18. Technology
19. Enterprise
Planning &
Management
Client
EngagementATMBranch Advisor/Broker MobileOnline Social WearablesContact Center
Enablers 20. Enablers
3rd Parties 21. External Parties
360-degree
Client View
Party(Retail Customer /
B2B Party)
Contact
Information
Engagement
Preferences
Client
Interactions &
Knowledge
Financial
Information
Case Info,
Service
History
Transaction
History
Rollups
Page 9© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
1. Practice
Management
2. Prospecting & Relationship
Management3. Wealth Planning 4. On-boarding 5. Servicing
6. Modeling,
Rebalancing &
Portfolio
Management
7. Reporting,
Review, Bigdata
Analytics
1.1 Sales Planning &
Forecasting
2.1 Prospect
Attraction
2.6 Pipeline
Mgmt.
3.1 Goal
Based
Planning
3.6 Family Office
Support
4.1 Digital Account
Opening &
Compliance
Validation
5.1 Trading
Facilitation &
Execution
6.1 Model Dev. &
Admin.
7.1 Practice
Dashboards
1.2 FA Attraction &
On-boarding
2.2 Leads &
Referrals Mgmt.
2.7 Campaign
Mgmt.
3.2
Retirement
Planning
3.7 Philanthropic
Planning
4.2 Straight Through
Processing5.2 Case Mgmt. 6.2 Rebalancing
7.2 Operational
& Compliance
Reporting
1.3 Compensation
Mgmt.
2.3 Opportunity
Management
2.8 Activity
Mgmt.
3.3
Education/Col
lege Planning
3.8 Special
Needs
4.3 Product/Service
Selection
5.3 Self Service,
Client Portal,
Robo advisors
6.3 Portfolio
Construction
7.3 Client
Reporting
1.4 Regulatory &
Compliance
Oversight
2.4 360-degree
client view
2.9 Journey
Mgmt.
3.4 Int’l Tax
Planning
3.9 Simulation &
Wealth
Projection
4.4 Account Opening
Interfaces 5.4 Call Center
6.4 Portfolio
Analysis &
Monitoring
7.4 Bigdata
Analytics &
Business
Intelligence
1.5 Business Mgmt. &
Admin Support
2.5 House holding
& Relationship
groups
2.10 Data
Aggregation
3.5 Estate
Planning
3.10 Proposal
Assembly &
Approval
Workflow
4.5 Document Mgmt.
5.5 Relationship
Deepening &
client
engagement
effectiveness
6.5 Cash Flow
Forecast
7.5 Periodic
Client Reviews
3.11 Investor
Risk Scoring
Wealth Management Blueprint: Front Office – Level 1 Processes
Page 10© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Wealth Management Blueprint: Middle Office – Level 1 Processes
8. Risk Management 9. Internal Controls 10. Accounting 11. Legal 12. Research &
Analysis
13. Front Office Support
Functions
8.1 Manage Credit Risk 9.1 Analyze Capital Flow 10.1 Statements11.1 Legal
Management
12.1 Securities
Research 13.1 Paperless middle office
8.2 Manage Market Risk 9.2 Control checks on
accuracy of profits & loss 10.2 Financial Control
11.2 Contract
Structuring 12.2 Rating
13.2 Automate compliance
functions like KYC/AML
8.3 Manage Operational
Risk9.3 Auditing
10.3 Financial
Compliance Resolution
11.3 Monitoring
Regulatory Change 12.3 Performance
13.3 Automate handling of
client actions items like
checking order status, adding
beneficiary etc.
8.4 Manage Strategic Risk 10.4 Tax Administration 12.4 Classification
13.4 Automate client/practice
mgmt. & compliance reporting
and analytics
8.5 Manage Regulatory
Risk12. Market News
Page 11© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Wealth Management Blueprint: Back Office – Level 1 Processes
14. Product
Development &
Management
15. Product
Fulfillment &
Servicing
16. Treasury Management
17. Human
Resources
Management
18. Technology 19. Enterprise Planning &
Management
14.1 Securities15.1 Investment
Accounts16.1 Cash Management
17.1 HR Policies
& Practices
18.1 Infrastructure
Mgmt.
19.1 Strategic Business
Planning
14.2 Banking Products 15.2 Bank Accounts 16.2 Liquidity Planning & Control17.2 Workforce
Development
18.2 Information
Security Mgmt.19.2 Change Mgmt.
14.3 Insurance Products 15.3 Insurance
Policies
16.3 Management of interest,
currency and commodity risks
17.3 Organization
Development
18.3 Business
Continuity Mgmt.
19.3 Release & Deployment
Mgmt.
14.4 Special Products 15.4 Annuities 16.4 Procurement of finance &
investments
17.4 Employee &
Labor Relations
Mgmt.
18.4 Information
Mgmt.19.4 Performance Mgmt.
14.5 Non-Financial
Products
15.5 Books &
Records
16.5 Contacts with banks & rating
agencies
17.5 Workforce
Strategy 18.5 Device Mgmt. 19.5 Service Level Mgmt.
14.6 Product Strategy 15.6 Cash Mgmt 16.6 Corporate Finance 19.6 Program & Project Mgmt.
14.7 Product Master15.7 Custody &
Clearing
19.7 Facilities Mgmt. &
Support
Page 12© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Wealth Management: Enablers & External Parties – Level 1 Processes
20. Enablers
20.1 Security 20.5 Ideas
20.2 Workflow 20.6 Integration
20.3 Collaboration 20.7 MDM
20.4 Communities
20.8 Apps in
AppExchange
21. External Parties
21.1 Custodians21.7 Social Media
21.2 Brokers & Transfer
Agents
21. 8 Lead/Prospect Data
Providers
21.3 Market Data
Providers
21.9 Other Data/Service
Providers
21.4 Account Aggregators 21.10 Regulators
21.5 Insurance Clearing
Houses21.11 Govt. Agencies
21.6 Data Aggregators
Page 13© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Client Engagement: Capability Overview
Client Engagement
Branch
Agent/Broker
Contact Center
Online
Mobile
Social
ATM
Wearables
Capability Summary
• Provide seamless experience across all channels
• Enable co-browsing
• Leverage mobile & social channels to effectively engage millennial clients (Gen Y)
• Drive do-it-yourself clients to less expensive or self service channels
• Leverage assisted channels to provide differencing customer experience by providing
advice on complex portfolios & excellent customer service
• Improve advisor productivity by delivering right information to right channels based on
engagement preferences
• Leverage wearables to send contextual alerts and notifications to both advisors and
clients (example: market event that forces a rebalancing scenario)
A focus on digital channels like mobile/social allows financial advisors to engage younger clients effectively
at a reduced service cost. Assisted channels are necessary to provide advice on complex portfolios & to
handle customer issues.
Page 14© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Front Office Layer: Capability Overview
Front Office
Practice Management
Prospecting &
Relationship Management
Wealth Planning
On-boarding
Servicing
Modeling, Rebalancing &
Portfolio Management
Reporting, Review,
Bigdata Analytics
Capability Summary
Manage:• Improve advisor efficiency by addressing workflows gaps, reducing duplicate data entry and providing single view of information from
across many front, middle and back office systems
• Manage business effectively by leveraging analytics over historical practice performance data
• Enforce regulatory/compliance requirements and manage regulatory risk by proactively identifying and resolving non-compliance
items. In light of changing regulations, Compliance can be a differentiating capability that wealth management firms can offer to
advisors. Also compliance automation can significantly improve advisory efficiency and gives time back to build/develop client
relationships
• Provide 360-degree client view so that advisors can fully understand client goals/needs and can provide a personalized advise
• Effectively engage prospects/clients across all channels and throughout the client lifecycle
• Offer digital on-boarding experience with straight through processing & automated compliance checks
• Provide integration to data aggregation tools, wealth planning, portfolio management, performance reporting, custodians and other
middle & back office systems like books & records, product fulfillment/servicing systems so that advisors can focus on
advising/serving clients rather than aggregating data from multiple systems
• Provide servicing capability through self service and assisted channels (offer client portal, call center integration etc.).
Deepen: • Enable cross/up sells by addressing workflow, data gaps and integrations across different line of businesses
• Leverage predictive analytics to anticipate and resolve service actions
• Proactively deliver alerts & notifications to advisors & clients on contextual business/life events
• Reduce advisor’s swivel chair time by fully integrating front, middle and back office systems
Grow:• Attract financial advisors and enable them by providing right tools to grow their book-of-business
• Leverage predictive analytics to target leads/prospects with relevant offers/products and improve lead conversion rates
Processes provide capabilities to manage the advisory practice and ensure adherence to compliance
standards, tools to improve advisor productivity and build book of business, and an engagement layer to
engage clients throughout the client life cycle.
Page 15© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Middle Office Layer: Capability Overview
Middle Office
Risk Management
Internal Controls
Accounting
Legal
Research & Analysis
Front Office Support Functions
Capability Summary
• Enable Paperless Middle Office (ex: digital on-boarding)
• Fully automate front office support activities
• Implement and enforce technology controls to manage regulatory and compliance risk
• Ensure effectiveness of governance, risk management, and control processes through internal audits
• Allow senior leaders to have real-time access to quality business data by enforcing data
quality/accounting standards
• Automate reporting and analytics by providing shared service based on single view of business data
• Allow business to manage different types of risks: operational, regulatory, strategic, credit and market
• Provide up to date research and analysis of securities. Provide data on securities performance, future
projections, rating, market perspective etc.
Processes that help manage risk across the organization through various controls, standards and audits.
They also provide administrative support to customer-facing personnel.
Page 16© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Back Office Layer: Capability Overview
Back Office
Product Development &
Management
Product Fulfillment & Servicing
Treasury Management
Human Resources Management
Technology
Enterprise Planning &
Management
Capability Summary
• Define product strategy, develop products and manage master product catalog
• Provides product specific fulfillment, servicing and default management capabilities
• Manages core banking functions like cash management, payments, procurement of finances,
investments etc.
• Provide enterprise capabilities HR, stakeholder relationships mgmt., finance/asset mgmt.,
project/program mgmt., change mgmt., release & deployment mgmt., performance mgmt., service
level mgmt., facilities mgmt. etc.
• Provide technology infrastructure (ex: enterprise service bus, servers, mobility devices) to run
banking operations
Processes that provide core banking and standard enterprise management capabilities
Page 17© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Enablers Layer: Capability Overview
Enablers
Security
Workflow
Collaboration
Communities
Ideas
Integration
MDM
Apps in App Exchange
Capability Summary
• Provide sign sign-on, event monitoring, field auditing and encryption type of capabilities to protect
customer data & meet regulatory requirements
• Provide E2E workflows to fully automate business processes and eliminate manual workarounds
• Enable collaboration with clients and members of advisor team
• Enable clients to self service and have real-time access to their portfolio performance data by providing
client portal across multiple engagement channels
• Leverage partners to provide integration capabilities like enterprise service business, banking APIs, ETL
& MDM tools etc. to fully connect the wealth management organization and reduce duplicate data entry
and improve advisor efficiency
• Enable partners to build innovative apps to provide differentiating customer experience
• Provide single view of data to enable E2E reporting & analytics
Enablers provide improved operational efficiency, data security and effective client engagement by
deploying automated business processes and connecting the entire wealth management organization in
an effective manner
Page 18© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
External Parties: Capability Overview
External Parties
Custodians
Brokers & Transfer Agents
Market Data Providers
Accounts Aggregators
Insurance Clearinghouses
Data Aggregators
Social Media
Lead/Prospect Data Providers
Other Data/Service Providers
Regulators
Govt. Agencies
Capability Summary
• Integrate with custodians, brokers/transfers agents, account aggregators,
clearinghouses to aggregate account data at the 360-profile level and eliminate
manual workarounds
• Fully automate business processes like on-boarding, trade execution etc. and there
by eliminate duplicate and manual data entry across multiple apps
• Build database of quality leads and improve lead conversion rates
• Integrate with social media to build social client profile. Also effectively engage
clients throughout the client life cycle and positively influence the practice brand
• Connect with regulators and govt. agencies to ensure regulatory compliance and
mitigate risk
Integrate with larger wealth management ecosystem to enable effective lead targeting by improving lead
data quality, enable E2E business processes and provide single point access to data by aggregating
data.
Page 19© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
▪ For data/information concepts defined in Salesforce Financial Services Cloud (FSC) Product, leverage the
Salesforce Data Model (ex: Account, Contact, Financial Account, Holding, Goal etc.) and extend as
necessary
▪ For data/information concepts not defined by FSC, we recommend use of ISO20022 standard as a baseline
to define data model & integration interfaces. The base ISO model can be extended to support your use
cases. Conforming to a standard will ensure easy integration & smooth orchestration between other
partner solutions & FSC. We want to eliminate/reduce conflicts in data model definition by different
partners & FSC
▪ For more info ISO standard, refer to: https://www.iso20022.org/
Data Model Guidance
Page 20
Appendix A Functional Requirements
Page 21© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1Manage advisor registration, licensing, qualifications, certifications and continuous educational requirements
Practice Management High License to advise clients
2
Provide a capability for advisors to define client service models (ex: high, med, low touch clients) and to help implement them throughout the client life cycle
Practice Management High Service models
3
Implement analytics and dashboards to manage and improve advisory practice. The dashboards might include; clients by age, clients by service models, clients by fees/commission, business expenses, AUM by regions, client profitability etc.
Practice Management High Practice dashboards
4Manage fees/commissions Practice Management High Fees/commissions
5Manage advisory relationships (includes advisor attraction & on-boarding)
Practice Management High Advisor on-boarding
6
Provide appropriate tools to advisors to help streamline advisor activities, business processes and improve advisory efficiency. They might include collecting ideas from advisors, resolving issues/cases, facilitating collaboration among advisor teams etc.
Practice Management High Advisor at the center
Page 22© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1Provide 360-degree view of client information through automated processes
Client Prospecting &
Relationship Management
High 360-degree client view
2
Establish a centralized and comprehensive system of
record for all client profile information along with all
existing relationships.
Client Prospecting &
Relationship Management
High 360-degree client view
3
Ability for advisor to print full client view, which contains
a client’s financial goals, plans, assets, meetings
planned, etc. This requires that all supporting systems
(such as portfolio mgmt., financial planning) are able to
refer to the client uniquely.
Client Prospecting &
Relationship Management
High 360-degree client view
4Aggregate clients’ data across all the internal products Client Prospecting &
Relationship Management
High 360-degree client view
5
Aggregate clients’ data across external financial
institutions. This results in increased cross-sell
opportunities.
Client Prospecting &
Relationship Management
High 360-degree client view
6Provide capability to alert advisors on client life events or profile changes
Client Prospecting &
Relationship Management
High 360-degree viewAlerts & Notification
Page 23© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
7
Tightly integrate lead management with contact
management (i.e., activity or event management). It
enables efficient leads mgmt. as well as calendar &
contact mgmt.
Client Prospecting &
Relationship Management
High Leads Mgmt.
Activity/Event Management
8Provide ability to generate comprehensive view of a
prospect (interactions, referred by, mailers sent etc.)
Client Prospecting &
Relationship Management
High Lead/Prospect Mgmt.
9Provide Calendar/Email integration Client Prospecting &
Relationship Management
High Contact Management
10
Provide a capability to capture KYC information
beginning with first client touch. And integrate with KYC
enforcement systems
Client Prospecting &
Relationship Management
High KYC Compliance
11
Provide ability to fetch financial data from both existing
internal relationships as well as from external financial
institutions or account aggregators
Client Prospecting &
Relationship Management
High Knowledge Management
360-degree view
12Provide ability to auto populate client and financial data
from existing data sources
Client Prospecting &
Relationship Management
High Auto form population
13
Provide ability to support, customize and automate
grouping concepts like households, relationship groups
etc.
Client Prospecting &
Relationship Management
High Relationship Groups
Page 24© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
14Track lead usage and prompt advisors of ‘not acted
upon’ leads
Client Prospecting &
Relationship Management
High Leads Mgmt.
15Measure productivity with respect to lead conversion Client Prospecting &
Relationship Management
High Leads Mgmt.
16
Populate lead with client / prospect information (ex:
past advisor relationships, past meetings, etc.).
Providing access to client info along with lead helps
advisors with correct understanding of client needs
Client Prospecting &
Relationship Management
High Leads Mgmt.
17
Incorporate a structured KYC data collection
framework into profile management capability so that
advisors can comply with KYC regulations
Client Prospecting &
Relationship Management
High KYC Compliance
18
Enable KYC checks to be an automated and on-going
activity, instead of a one time check done during
account opening process
Client Prospecting &
Relationship Management
High KYC Compliance
19
Implement use cases that result in improved advisor
efficiency. They might include: Aggregating data,
presenting relevant information, generating contextual
alerts/notifications, providing integration to related
systems, streamlining business processes, surfacing
status of key business activities etc.
Client Prospecting &
Relationship Management
High Advisor Productivity
Page 25© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1
Integrate financial plan with client profile data. The planning tool
should automatically gather data from client profile and other sources
to improve efficiency
Wealth
Planning
High
2
Implement plan wizard functionality. It should facilitate a step-wise
approach to financial plans. This helps ensure standardization and
completeness in financial plans. Based on client goals, financial
positions, and risk profile, the wizard should make a determination of
the recommended set of planning tools. It should automatically pre-
populate the planning tools with client data from profile database.
Wealth
Planning
High
3
System must provide ability to select appropriate forms based on
planning output
Wealth
Planning
Medium Part of
client On-boarding
capability
4
Integration of financial planning tools output into portfolio management
tools. This would allow advisor and client to see how portfolio is
measuring up against the financial plan. Also advisors can setup
alerts based on the performance and plan goals.
Wealth
Planning
High Part of alerts mgmt.
capability
5Provide ability for planning tools to integrate with modeling/simulation
tools to extract their output to incorporate it into financial plan
Wealth
Planning
Low
6Planning tools should support multiple goals and plans for one client Wealth
Planning
Low
Page 26© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
7Integrate advisor desktop, financial planning, portfolio management, illustration, overlay, asset allocation tools to allow for automated portfolio rebalancing
Wealth
Planning
High Portfolio Management
8
Integrate advisor desktop, financial planning, and portfolio management tools to provide automated process for comparing financial status with plan
Wealth
Planning
High Portfolio Management
9Implement goal based planning Wealth
Planning
High Planning
10Implement client action plans based non-financial goals (ex: philanthropic goals)
Wealth
Planning
High Goal based Planning
Page 27© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1Provide a unified account opening tool Client on-
boarding
Medium Capability
2
Provide a plan wizard to enable automatic identification and selection
of correct account opening forms based on the financial plan, product,
and custodian. Additionally the tool should have a user friendly
interface to help advisors identify the right form
Client on-
boarding
Medium Capability
3
Pre-fill all existing client information. Any information that has already
been entered should not have to be entered again. The tool should
allow both advisor and client to complete the forms online
Client on-
boarding
Medium Capability
4Allow for multi-channel account opening Client on-
boarding
Medium Capability
5Have a customizable and extensible workflow Client on-
boarding
Medium Capability
6Integrate with trading systems to facilitate handling of both dollar & non-dollar denominated asset orders
Client on-
boarding
High Trading
7Provide self-service application with good call center technology for clients with lower investable assets
Client on-
boarding
Low Platform for DIY clients
Page 28© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
8Provide unified order initiation platform to enhance efficiency of
entering transactions and monitoring status
Client on-
boarding
Low Order Management
9
Streamline on-boarding business process by integrating all accounting
opening apps/interfaces (doc mgmt., custodians, forms, eSignature,
KYC etc.)
Client on-
boarding
High Streamlining
10Provide ability to view account status online Client On-
boarding
High Status tracking
11
Implement rules engine to maintain and execute various account
opening rules (ex: product rules, regulatory rules, custodian rules,
state rules etc.)
Client On-
boarding
High Rules engine
12Aggregate account data from multiple custodians, books & records
systems
Client On-
boarding
High Data aggregation
13Implement client action plans based on service models (Ex: annual/
quarterly portfolio reviews)
Client On-
boarding
High Service models
Page 29© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1Implement self service and assisted channels to customers Client Servicing High Portfolio
Management
2Integration with product servicing systems Client Servicing High Servicing
3Implement next best servicing action Client Servicing High Analytics
4Implement case status (Domino’s pizza tracker style) Client Servicing High Case integration
5Implement client Portal for self servicing Client Servicing High self servicing
6
Implement client retention, loyalty mgmt., and relationship deepening capabilities.
Relationship deepening might include assets allocation (converting held away
accounts, retention, referrals, cross/up sells etc.)
Client Servicing High Relationship
deepening
7Implement client engagement based analytics & dashboards. Also provide
analytics around cost of acquiring new clients vs retaining existing clients
Client Servicing High Client analytics
Page 30© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
8Implement integration with trading systems to facilitate trade executions and order
status updates
Client Servicing High Trading integration
9Streamline client collaboration with advisor team Client Servicing High Collaboration
10Provide a capability to request, collect documents, capture documents, store and
share documents
Client Servicing High Document
collaboration
11Provide appointment scheduling capability for clients Client Servicing High Appointment
booking
12Implement video calling, co-browsing etc. to improve client collaboration Client Servicing High Collaboration
Page 31© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1Integrate on-boarding & portfolio management to improve advisor productivity Portfolio
Management
High Onboarding
integration
2Implement portfolio billing, client revenue, client profitability capabilities Portfolio
Management
High Billing
3Integrate planning, relationship management, and portfolio mgmt. to measure
portfolio performance against client goals
Portfolio
Management
High performance
monitoring
4Implement rebalancing Portfolio
Management
High Rebalancing
5Implement portfolio analytics Portfolio
Management
High Analytics
Page 32© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1Ability to provide single, consolidated and comprehensive statements
Reporting, Review, and
Bigdata Analytics
High
2Provide consistent client reports across business processes and business units
Reporting, Review, and Bigdata Analytics
High Client Reporting
3
Provide capability for reporting across accounts (ex: asset allocation across all accounts) and group multiple accounts for reporting
Reporting, Review, and Bigdata Analytics
High Client Reporting
4Provide comprehensive, consolidated and customizable
reporting capabilities
Reporting, Review, and Bigdata Analytics
High
5
Provide a single, comprehensive view of client
(including account balances within and outside firm,
financial plan, goals etc.)
Reporting, Review, and Bigdata Analytics
High
6Provide ability to customize reports based on client
needs
Reporting, Review, and Bigdata Analytics
High
7Provide ability to report across accounts & groups of
multiple accounts
Reporting, Review, and Bigdata Analytics
High
Page 33© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
8
Provide a centralized reporting interface Reporting, Review, and Bigdata Analytics
High
9
Ability to generate wide variety of reports without the
advisor having to go to different apps (from simple
account balance and net worth to complex attribution
analysis)
Reporting, Review, and Bigdata Analytics
High
10
Advisor should be able to customize and personalize
reports
Reporting, Review, and Bigdata Analytics
High
11
Ability to generate consolidated reports with data
across all accounts and groups of accounts
Reporting, Review, and Bigdata Analytics
High
12
Provide ability for client to review plan and portfolio
performance on an on-going basis
Reporting, Review, and Bigdata Analytics
High
13
Bigdata Analytics - Predictive analytics for practice
mgmt insights, bespoke advice & products, next best
service action, book of business insights, client
portfolio insights etc.
Reporting, Review, and Bigdata Analytics
High Predictive Analytics
Page 34© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1
Provide capabilities to assess product suitability (based
on client risk profile), assess program/portfolio (based on
client risk & capacity) on a periodic basis and track
history for trending analysis & analytics.
CPQ, Practice Mgmt. High Business enabler
2Integrate front office with middle & back office systems
(ex: books & records systems)
Tech enabler High Integration
4
Regulatory Compliance: Provide compliance capabilities
for wealth mgmt.: FINRA, MSRB, KYC, suitability
standards, fund manager due diligence related rules etc.
Business Enabler High Regulations
Page 35© Copyright 2000-2015 salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. The Landmark at One Market, Suite 300, San Francisco, CA, 94105, United
States
Advisor Desktop – Key Requirements
ID Requirement Category Priority Comments
1
Provide single single-on and identify management capability across all
apps that advisors use (ex: planning, portfolio mgmt., account opening,
advisor desktop, lead/contact mgmt. etc.) to streamline user access and
provisioning
Technology Enablers High Security
2Provide technology capabilities like mobile, social, collaboration etc. Technology Enablers High
3Provide alerts & notifications capability Technology Enablers High
4Provide workflow, collaboration, communities, ideas and search
capabilities
Technology Enablers High
5Provide integration and MDM capabilities Technology Enablers High
6Provide events management capability Technology Enablers High