FIFTH

SEASON

COOPERAT

IVE

WO

RK

I NG

TO

BU

I LD

A R

EG

I ON

AL F

OO

D S

YS

TE

M

WHY LOCAL? LOCAL FOOD BENEFITS DEFINED

Economic:

builds regional wealth

Social:

provides choice

Environmental:

reduces impact

“If Iowans ate the recommended five daily servings of fruits and vegetables, and Iowa farmers supplied that produce three months of the year … this would add [about $300 million and 4,000 jobs] to Iowa’s economy.”Dave Swenson, Agriculture economist

4800 miles

We focus on regional sustainability.

We open access to the

regional market.

We benefit small to mid-sized producers

and processors.

“It’s a sense of community that we’ve misplaced, yet that same sense of community can create economic stability.” G.R. Dunham

HOW FIFTH SEASON WORKS

Members across the food system.

Building off existing infrastructure.

Multiple Roles:

• Aggregation

• Broker

• Educator

• Marketing

• Distribution

Life expectancy would grow by leaps and bounds if green vegetables smelled as good as bacon.  ~Doug Larson

WE S

PEAK E

VERYONE’S

LANGUAGE

Distributors:

access

quality

assurance

liability

insurance

single vendor

Producers:

QA processpricing

insurance

Buyers:food safetycontractsregulations

“To keep every cog and wheel is the first precaution of intelligent tinkering.” Aldo Leopold

Single Purchasing Point• Order using Reinhart• Connect with your

producers on our website

• Both local sustainable and organic offerings

• No fees for our service• An ever expanding

product line featuring dry, frozen and fresh foods.

Food Safety • Co-op provides food

safety training • Quality assurance

training• Cold chain kept intact• 10ml liability umbrella

Education and Promotion• POS materials• Educational materials• Marketing assistance• Farm tours, demos and

practical assistance.

Buyers

Producer

Producer

Processor

Distributor

WE CHECK ALL THE BOXES

TO PROVIDE SECURE ACCESS

TO LOCAL FOOD

We locate the food and build local relationships.

We address food safety & quality.

We provide standard distribution, point of sale and education.

Shipping is a terrible thing to do to vegetables. They probably get jet-lagged, just like people.” Elizabeth Berry

Fresh Sustainable

Local

THANK YO

U!

ww

w.fifthse

ason

.coo

p LIK

E US o

n

Face

book!