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FAN MUSIC APP is a Mobile Marketing and Revenue tool for the Record Labels, Music Production and Bands with which they offer to their Fans everything they want and also they can communicate with them in a flexible and effective way. They can notify the dates of the concert and events, and very important they can get revenue through integration Servers Advertising in the Application. The App has features like: audio and video streaming in different channels, ability to share content on social networks and to buy songs online, Karaoke, Chat, access to all social networks within the App, Push notifications, Augmented Reality image recognition, purchasing tickets, merchandising and, of course, integrating App Marketing as a strategic. Examples: AURYN of Warner Music Spain, EMPO RADIO of Mexican producer EMPO, the clothing brand PEPE JEANS, NON STOP DANCE of Blanco y Negro Music dance record and TINA y TIN of Music Hit Factory record. Other Radio Apps: CARRUSEL DEPORTIVO (Prisa), LOCA FUN RADIO, RADIO MALIBOOMBOOM.
Citation preview
20-09-2013 English Version
The Mobile Solution for the Record Label Industry: Marketing and Revenue Tool
Got music content and want to monetize?
Want to be close to your fans, keep them informed of your
concerts, and facilitating the purchase of tickets?
Got Social Media strategy?
Then... all you need is your FMA
What is Fan Music App - FMA
Point of Reference for your Fans
Your Mobile Marketing and m-Commerce Tool
CHAT
DYNAMIC RADIO
PLAYLIST
NETWORKS
KARAOKE AUGMENTED
REALITY
EXCLUSIVE CONTENT
CONCERT INFORMATION
AND TICKET PURCHASE
ONLINE SONGS
PURCHASE MOBILE
NOTIFICATIONS
In Vanatur we count on professionals from the music industry, the world of mobility, new
technologies and social networks to go along with you through the life and growth of the
app: operating systems updates, new devices, app stores, integration of external
services, etc.
Consulting
Capabilities
Monetise Design
Development
and Evolution
Marketing
Application
Social Media
The Apps maintenance is critical in the Mobility and m-Commerce business
because the constant evolution of devices and operating systems
FMA - Elementos
Music
Channels/
Groups
Sharing on social
networks or e-mail
Buy on iTunes or
Shop Online
Song Title and
Author Label Social Networks /
Group
Radio
Videos
or TV Dynamic tab to link
to events, concerts,
etc..
Advertising
with
high revenue
OTHER FEATURES IN THE MENU Augmented reality using image
recognition
Karaoke
Chat
Quiz
Advertising
Advertising Server integration with optimization campaigns and
monetization as the App user's country : Spain, Europe, USA, LATAM,
Asia.
Ad formats that facilitate the monetization strategically
integrated in the App:
Videos
Banners
interstitial
Others
Fidelity Formats
Radio
Channels
, Artists
and Type
of Music
CUSTOMISE YOUR DESIGN Backgrounds, logos, buttons and colours adapted to the brand image.
ELEMENTS Songs with metadata: Cover, song title, artist and link to
purchase the song.
Channels and Tracks: The application can grow in number
of channels for different styles of music, interviews or any
audio content you want.
Social Networks : Viralisation tool between users.
PLAYLIST It can be modified when you want.
Player also for Web, Facebook, Blogs.
FMA: Web Tool Management Tool
This tool manages the metadata of the songs that appear on the Application. We offer you : Audio streaming service and
AoD.
Video streaming service and
VoD.
We also perform channel
programming.
FMA: Social Media and
Viralisation
Share in Social
Networks, Email,
SMS
To raise revenue it is necessary to promote the app with a 360 communication and the RRSS are also very important. Vanatur offers you social media services and advice in the disclosure of the App
FMA: Augmented Reality
Augmented Reality Image Recognition also allows you to: Launch video.
Display 3D images.
Link to a ticket URL.
Link to a URL for downloading songs.
Make a phone call.
Send an SMS or an email.
Sharing with your social networks.
Download an Application.
The augmented reality image recognition gives users amazing experiences change over time, and linking the physical world and the online world.
Social Media and Gamification
The application allows you to combine social networks and
various functions of the application to perform game mechanics
in offline and online contexts to "hook" users.
Foursquare
Augmented Reality
Dynamic Tab Menu App
List of dynamic songs and videos
GAMIFICATION
App Platform
eMMa Marketing With eMMa you maximize the ROI of your app for iOS and Android..
INCREASES DOWNLOADS AND USERS OF YOUR APP (AdTracker)
• Capturing users to your App
• Measuring advertising campaigns.
• Optimizing marketing campaigns.
KNOW YOUR USERS (Analytic Tools)
• Analyzing their behavior in the App.
• Making decisions in real time to improve your App.
TALK TOTHEM USING THE MOBILE ACTION (Communication Tools)
• Segmenting the audience.
• Launching marketing campaigns aimed at users of the App
• Communicating appropriately to each user: Promotions, information, etc ...
Communication Tools Manages communication with your users using eMMa segmentation: geolocation,
operating system version.
A powerful tool to promote a concert or a new CD … Send to your users news, updates,
releases new threads using different communication formats.
Your App
TabBarView
Whenever the client wants, will be able to add a new tab without
having to update the app.
.
StartView
Users will be able to launch new advertising campaigns with this
format.
.
“Push” and “Rich Push” Texts”
Users will receive a text which will take him directly within the app.
Rich push texts takes the user directly to the part of the app you want.
Succes Stories
Christmas Campaign 2011
designed by Grey for State
Lotteries, coordinated by
producer The Fact and
developed by Vanatur ..
Watch video....
AURYN AURYN Music Group launches a new application that becomes
a point of reference for their fans, combining social networks, all
about the group and also interactive content in a functional and
edgy manner.
View Video Promo
Press Release
www.aurynweb.com
Social media, Chat, Videos, Radio, Augmented Reality Image Recognition, Push messages. Monetization with advertising.
In iPhone, Android and BlackBerry, your best electronic music.
Number 2 on the App Store at its launch Mexico.
Empo TV producer and Mexican label
(www.empo.tv)
VIEW PROMO
20-07-2012
EMPO RADIO
Radio, Social media, Augmented Reality, Push messages. Tool statistics Monetization with advertising.
non stop dance A Branding tool that allows to communicate with its
followers and also monetize. Blanco y Negro.
The application monetizes the content, through the integration of
adservers through a dynamic platform optimizing the "revenue"
depending on the countries in which the application is downloaded.
Playing streaming of audio.
Integration with management platform of adservers.
Integration with social media.
View PROMO video
Tina & Tin Musical experience for younger audiences, in which the user
can listen to songs with your name and play with moving
elements that appear on the screens.
A HIT MUSIC FACTORY project, GOYO FEO AND Vanatur, sweetened by the Confectionery Holguera.
View Tina & Tin Video
View PROMO
Press release in the Daily World
Do you already have Internet radio
broadcasts and you want your
listeners to hear you from anywhere?
It´s simple, give us your Web URL and your listeners will be
much closer.
Your Brand and Your Music
Your Brand is identified with a style of music?
The apps for smartphones and
tablets allow you to offer your
audience an attractive differentiator,
if they like your product or service
they’ll like the music associated.
Music is a very powerful element of
loyalty for your branding app, due to
enhancing the frequent use of it,
which translates into more sales of
your products or services.
BRANDS FOR: Fashion, Sports,
Food, Drinks, Toys, etc.
You know the music that reinforces your brand image!
Vanatur World Mobile
Solutions, was the
winner in the announcement
of the BlackBerry EMEA
Innovation Awards 2011
in the category of:
BlackBerry People's Choice
Award. With Pepe Jeans
application.
"Go shopping or become a
DJ all in the super app Pepe
Jeans"
View vídeo Prize delivery: minute 5
facebook.com/FanMusicApp
facebook.com/vanaturworldmo
bilesolutions
@fanmusicapp
@vanatur
C/ Alberto Aguilera, nº 66, 1º Derecha
Madrid- 28015 - SPAIN
Tel: +34 902 76 05 84 - www.vanatur.com – [email protected]
slideshare.net/vanatur
vanatur.blogspot.com
linkedin.com/company/vanat
ur-world-mobile-solutions
Thank you very much!
