Facebook Timelines: For Brands

Humanize Your Brand

• Facebook owns your fans – Doesn’t matter if you spent MILLIONS, they still own

them and can take them away from you

• Stop selling to your fans, they don’t want that• Show the softer side of your company by sharing: – Stories– Less professional photos– Behind-the-scenes details– Anything you can to show you are a HUMAN not a

corporation

Stop Selling, Start Engaging

• Sell discretely when posting • Customers liked you because they enjoy your

brand, but they don’t want to buy EVERYTHING

• Give them a reason to stick around with fun photos, tips, useful information – Sprinkle in the selling cautiously

Choose Your Tabs Wisely

• Companies were overloading Tabs in the past • Choose your three tabs wisely – Do they make it easier for customers to perform a

call to action? – Are they redundant?– Do they add value to your page?

• Revisit other tabs, delete the ones that are unnecessary

Good Riddance, Fangates

• Facebook wants to remind you THEY own your fans, so stop annoying them

• How well were your fangates really enticing your fans?

• Find other ways to engage those fans through great content– They will naturally follow occasional links if you

provide unique information

Share Your History

• Add in major company milestones• Interested fans may learn things they’ve never

known about the company– Easy way to humanize the brand, show what you

stand for

• Can add major milestones, past Ad campaigns

Become a Better Story Teller

• Tell a story with each post, picture, milestone• Customers don’t care what you’re selling, they

want to see something interesting • Find unique ways to share your company

values, “secrets” and stories of each employee

Let’s Connect!

Katherine GearE-Commerce Specialist

•About Me•Linked In •@Katgear