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Platforms for Facebook Contests @ogillin 08/2012

Facebook contest platforms

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Platforms for Facebook Contests in US in EU FB Rules of the game – You Must FB Rules of the game – You Can’t FB Rules of the game – You Can examples DIY or outsource ?

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Page 1: Facebook contest platforms

Platforms for Facebook Contests

@ogillin08/2012

Page 2: Facebook contest platforms

Facebook Promotions and Contestsin US

• North Social www.northsocial.com Starting Price: $19.99/mth• Wildfire www.wildfireapp.com Starting Price :$5 per promotion plus $0.99 per day• Strutta www.strutta.com Starting Price: $99/mth for their Social Suite• Votigo.com www.votigo.com Starting Price: $30/week• Woobox www.woobox.com Starting Price: $29/mth for promotions• ShortStack www.shortstack.com Starting Price: Free for Pages under 2000 Likes

• Buddy Media www.buddymedia.com• Involver www.involver.com• BigPrize.com www.bigprize.com• Promoboxx www.promoboxx.com• Yunno www.yunno.com• BlazonApp www.blazonapp.com• Engage Sciences www.engagesciences.com• FanAppz www.fanappz.com• Offerpop offerpop.com• EasyPromos www.easypromosapp.com• Appbistro appbistro.com Starting Price: Free• Faceitpages. Starting Price: Free• FanPageEngine. Contest App Coming soon

Facebook do not support tabs and all application live on tabs on MobileSolution: microsite + let mobile users know

Page 3: Facebook contest platforms

In EU

• KontestApp: 499 - 999EUR/game• Halalati 159 – 799EUR (DE)• SocialShaker

• TigerLily• digibonus.com• Agorapulse• facebook.tribeca.fr• komunityweb.com/application-facebook (dev agency)

Page 4: Facebook contest platforms

FB Rules of the game – You Must• administer ALL contests, promotions, and sweepstakes on

Facebook using a third-party application and never use the Facebook platform such as your Page wall, the Events app, Groups or any other Facebook functionality to run your promotion. Note that a third-party application also includes any applications you create yourself.

• include a complete release of Facebook and acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.

• have clear contest rules that are visible directly on your application Page.

• + Follow your local laws

https://www.facebook.com/page_guidelines.php#promotionsguidelines

Page 5: Facebook contest platforms

FB Rules of the game – You Can’t

• Use Facebook’s like, share, comment button, use the photos/videos tab as a voting mechanism/registration for a promotion.

• Contact winners inside Facebook (via direct messaging, chat, posting on the winner’s wall or posting on your own Page wall).

• Choose a fan for a random draw since this means that you would use Facebook to collect entries unless you do it somehow through a third-party application.

Page 6: Facebook contest platforms

• upload photos or videos for a contest but it has to be done via a third-party application and not through the default Facebook photo/video tab on your Page.

• have users like your Page, check into a Place, or connect to your app before entering your promotion as long as the promotion is administered through a third-party application and is not used as a voting mechanism or a registration for your promotion.

• collect names and emails from the contestants. This is actually recommended especially for the purpose of contacting the winner(s). This doesn’t give you the right to add email addresses to your mailing list unless you specifically include it in your terms and allow for opting out.

• Promote a contest on your Facebook page…”as long as there’s no requirement to do anything on Facebook; e.g., like your page, comment, upload content, etc. You can simply post a link on your page to the contest. And, to be fully safe, I would also include this disclosure, This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.”

• Mari Smith said the same, “…provided you comply with the rule to use an app to run the contest, you CAN use all the Facebook features to promote the contest, whether ads, wall posts, adding milestones, pinning to the top etc”.

FB Rules of the game – You Can

Page 7: Facebook contest platforms

North Social (US)

As Agency

$1k/month 18apps, 50 fan pages+ $400/m Publishing & Analytics========$1400 / month

As SME

$3/day 18apps, 1 fanpage, max 25k fans+ $400/m Publishing & Analytics========$490 / month

Pricing:GameCustomizationHostingPublishingAnalyticsMobile ?

Page 8: Facebook contest platforms

WildFire (Google)

Cases: wildfireapp.com/customers

SweepstakesCouponsUser-Generated Photo, Essay, and Video ContestsPick your FavoritesQuizzesTrivia Group Deals

As SME

$5/day 1app, unlimited fans, design custo+ $250 per promotion========$400 / month

Page 9: Facebook contest platforms

Shortstack (US)

Page 10: Facebook contest platforms

Kontestapp (FR, Paris) Microsite w/url customQR code

499€Classic gamesKontest logoLike mandatoryForm, colors customEmail, Twitter, FB

0€DB recovery 0.75€/u

999€White labelStatisticsMultilanguageCustom email/Twitter/FB

1999€Photo/blindtestCustom CSS

Work with Agencies And SMEs

Page 11: Facebook contest platforms

Digibonus (FR, Paris)As SME

€15/day 10 days, 10 Apps, 10K fans, like+ €149/m fan gate, stats, light custo, photo/videos========€299 / month

As Agency

€499/month 10apps, 1 fan page, unli. fans multi languages, white label, custom flow, daily prize draws, Data export API========$499 / month

Page 12: Facebook contest platforms

SocialShaker (FR, Paris)By comshaker.com

TABs:Photo ContestVideo ContestQuiz VisuelQuiz-ConcoursF-CouponF-CodesSong BattleSweepstakesInstant WinSlideshow

Rss ReaderFAQ & SupportMap itNewsletterGoogle+ ReaderContact FormLanding TabHTML TabYoutube

✔ Mobile

Page 13: Facebook contest platforms

Halalati (DE)

Page 14: Facebook contest platforms

DIY or outsource

• Focus on core vs Cash Cow (really?)

• Cost of maintenance?– Frequency of update

• Market demand– # games offered vs external providers

• Frequency of demand• Interest of a partnership