Status updates: 40 million users are updating their statuses at least once each day.

Pages: 10 million users became fans of a page each day.

Videos: 14 million videos are now being uploaded each month.

Photos: 2 billion photos are now being uploaded each month.

Shared content: 2 billion pieces of content, whether links, posts, photos or anything else, are now shared each week

Mobile: 65 million people accessed the site through a mobile device.

The Power of the Platform

Female

Male

9mm

22mm

25.2mm

33.8mm

<18

18-24

25-34

35+fastest growing demographic

90 million active users in the the US

Source: Facebook internal data, Sept 2009

56%

44%

more than 50% return dailyAudience: 300 million users globally

Gender makeup on Facebook

46% Male 54% Female

US users, age 18-34Your target is on Facebook

There are 42.8 million US Users, Age 18-34 on Facebook and you can target specific psychographics by using keyword targeting

Each user Age 18-34 has an average of 125 - 200+ friends!

70% use it more than email

62% upload/view/share photos

38% use it more than cell phones

32% use it more than any other communication device

22% upload/view/share photos

US females, age 18-34Your target is on Facebook

There are 23 million+ US females, Age 18-34 on Facebook, who are characterized as:

2x more likely to purchase fitness/diet products 4x more likely to be expecting their first child 3x more likely to research parenting/family info 3x more likely to have gone on a date in the past month 3x more likely to have provided advice on household products

Moms, age 25-49Your target is on Facebook

Facebook reaches 33% of US women, age 25+ online with children

Approximately 1 out of 5 (21%) of females on Facebook are parents. When it comes to Computer/Internet/Technology, moms on Facebook are:

4x more likely to read an RSS feed 4x more likely to watch technology news videos online 3x more likely to blog 3x more likely to visit a social network (yesterday) 3x more likely to visit someone else’s blog 3x more likely to access the Internet from café 3x more likely to build/update personal web page 3x more likely to play online games