Facebook and linked in best practices class

Presented by Kelly Noble

Monday, October 17, 2011

Best Practices and So Much More!

Presented by Kelly Noble


Social Media Geek


• Myspace member since 2004

Social Media Geek



• Facebook member since 2006

Social Media Geek




• LinkedIn member since 2008

Social Media Geek





• Twitter member since 2009

Social Media Geek






• Google+ member since 2011

Social Media Geek






• Google+ member since 2011

Social Media Geek


• Companies talked AT the customers

• We were easier to target and categorize

• We were believers

Then Vs. Now


• Companies talked AT the customers

• We were easier to target and categorize

• We were believers

Then Vs. Now

• We can communicate back

• We are more diverse and different

• We are more savvy and educated consumers


Building Blocks

• Listen

• Communicate

• Share

Your foundation should be about the customer not you.


Social Media is just one piece of the puzzle

Tie it all together


Why Social Media Marketing?

• Join the Conversation

• Build Relationships

• Brand Awareness

• Search Engine Optimization

• Provide a collaborative environment for prospects and customers.


Before you start, ask yourself these questions:

• What am I trying to accomplish with Social Media?

• What are my customer’s most pressing challenges and how can I help solve them?

• What are the most effective tools for delivering my message?

• How can I build enduring relationships that turn strangers into lifetime customers?

From: Mitch Meyerson, Author of Mastering Online Marketing. www.MitchMeyerson.com


http://www.MitchMeyerson.com

http://www.MitchMeyerson.com

• There are over 800 million active Facebook (500 million this time last year)

• Facebook supports over 70 languages

• 71.2% of the US web audience is on Facebook

• There are more than 350 million active users currently accessing Facebook through their mobile devices


Subscribe Feature


Subscribe Feature

• Now you can share with people even if you are not friends.


Subscribe Feature


• Only People who allow subscribe buttons on their profile can have subscribers.


Subscribe Feature



• You can subscribe to others even if you do not allow subscriptions yourself.


Subscribe Feature



• You can subscribe to others even if you do not allow subscriptions yourself.

• You can control what subscribers see and don’t see.


Friend vs. Subscriber

• Can see what you post• You see what they post• You already subscribe to friends

• Have more privileges

• Can only see what is publicly posted

• Cannot see anything that is not open to the public

• You won’t see their updates in your feed


Subscriber vs. Fan


Subscription Set UpTo allow subscriptions go to facebook.com/about/subscribe

After you accept subscriptions you will be prompted choose who can comment on your posts and what notifications you

want to receive when new people subscribe.


Subscription Options


1. Hover

2. Hover

Default Setting


Share with Care


Audience Selector

Public- Anyone can see these. These are also the updates that your subscribers will see in their feeds.

Friends - Only your friends can see these updates.

Friends except Acquaintances - Facebook determines who you associated with the least and calls these people “Acquaintances”. Only the people you interact with most will see these updates.

Custom - Allows you to post only to specific people, exclude certain people or so no one can see your post.


Privacy Please


Lists


Manage Lists

• Click on list name

• Click on “Manage List” in the upper right corner


Share with only that list


TickerActivity Stories



Facebook Page Best practices


• Create a Facebook Fan Page




• fb.com/page




• fb.com/page

• Welcome visitors with a custom welcome page




• fb.com/page





• fb.com/page


• Have a larger custom logo




• fb.com/page



• At 25 Fans create a vanity URL




• fb.com/page




• fb.com/stellar247




• fb.com/page





• Regular updates




• fb.com/page





• Regular updates

• Always remember the 80/20 rule of posting



Develop a Posting Plan

Monday: Industry NewsTuesday: Sellers TipWednesday: Buyers TipThursday: Market UpdateFriday: Local Events & NewsSaturday: Question/AnswerSunday: Motivational

Goals: Attract a following of past customers, potential clients and real estate professionals. We want to help our followers understand how to finance and buy a home, sell a home or refinance a home.

Approach: Share a mix of helpful home owner and buyer tips, market updates and overall happenings in the real estate market in Colorado


Grow your audience

• Start with who you know

• Work with your existing assests

• Cross promote (tagging)

• Use Facebook Ads


Tagging 101


Tagging 101

Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall.


Tagging 101

Here I have tagged Wember Inc in my message so that this message not only shows up on my wall but also to the Wember Inc. Wall. Also the tag becomes a link to that page’s wall.

Steps:1.Your PAGE must like the page you wish to tag prior to doing a tag.2.Start typing your message and when you want to tag you use the “@” sign. So if you wanted to tag Stellar247 you would type @stellar247.3.Once you start typing the @username the page you wish to tag will show up in the drop down menu. Select the page you want to tag.4.Continue sharing your message as you normally would.


Facebook Ads

‣ Target by Demographics, location & Interest

‣ Very inexpensive (ads start at .10 per click!)

‣ Direct to Facebook Business page or outside link.

‣ Easy to use

‣ Choose to target based upon CPC (Cost Per Click) or CPM (Cost Per Impression)

‣ Your ad can have up to 135 characters which is nearly twice as much as Google.


2 Ways to get to the Facebook Ad dashboard


















Military Ad


Military Ad

50.00


Measure & Optimize


See what works





Other FB Tips


Other FB Tips

• Now allowed 5000 characters for postings


Other FB Tips


• Doing away with Discussions and Reviews


Other FB Tips



• Required SSL


Other FB Tips



• Required SSL

• No longer allowed to send massages to fans


• 115 million users world wide

• 64 million users in North America

• Used by 69 of the Fortune 100 Companies

• Professional Networking Site Launched in 2003

• Ages 45+ is the largest age demographic


Best Practices

• Fill out your profile to 100% +++

• Have a great photo

• Be active

• Use Apps

• Tie your account to Twitter if you have a twitter account


Increase Visibility


Increase Visibility

• Go Public


Increase Visibility

• Go Public

• Use Keywords


Increase Visibility

• Go Public

• Use Keywords

• Add Connections


Improve Connectivity

• Fill out your work history

• Add all schools activities

• Add causes


Improve your Google Ranking

• Use a custom URL

• Use keywords

• Cross promote your blog and website with your LinkedIn profile

• Use keywords to name your website links


Utilize

• Check references for potential bosses or companies you are interviewing at

• Get the inside track

• Find business and service partners

• Find power partners

• Look into potential employees


Make it work for you

• Get recommended

• Give recommendations

• Join Groups

• Answer Questions


Get Content & Grow Your Connections

• Answers

• Polls

• LinkedIn Today



Share More




New on LI

• Company Updates

• Volunteer & Causes

• Easier to improve your profile

• Opt out of sharing for advertisers


Company Updates


Volunteer & Causes


Opt Out


Opt Out


Opt Out


Profile Improvement Made Easy


Profile Improvement Made Easy


LI Ads





Always Remember...


Always Remember...


Always Remember...


linkedin.com/in/kellymnoble

Give me a recommendation for this class on LinkedIn and I’ll send you:

Facebook Cheat SheetLinkedIn Cheat Sheet

Full of helpful tips and glossary of terms!


fb.com/stellar247

twitter.com/stellar247


[email protected]


mailto:[email protected]


Connect with me:

fb.com/stellar247

twitter.com/stellar247


[email protected]




Technology

Facebook and linked in best practices class