F ernando sousa ibm_from hype to realiity

© 2010 IBM Corporation04/10/23

Smarter PlanetSmarter Planet

Fernando SousaIBM ITSM Cross Sectors Portugal

Cloud ComputingDescending from the Clouds: From Hype to Reality

Cloud ComputingDescending from the Clouds: From Hype to Reality

© 2010 IBM Corporation2

Cloud Computing

04/10/23


Agenda

IBM Smarter Planet

Cloud Computing ?!

From Hype to Reality

Adopting Cloud Computing

What is IBM doing


Cloud Computing

04/10/23


The need for progress is clear

85% idle85% idleIn distributed computing environments, up to 85% of computing capacity sits idle.

Consumer product and retail industries lose about $40 billion annually, or 3.5 percent of their sales, due to supply chain inefficiencies.

33% of consumers notified of a security breach will terminate their relationship with the company they perceive as responsible.

33% 33%

40 billion40 billion

Explosion of information driving 54% growth in storage shipments every year.

1.5x1.5x

70¢ per $170¢ per $170% on average is spent on maintaining current IT infrastructures versus adding new capabilities.


Cloud Computing

04/10/23


IBM Smarter Planet


Cloud Computing

04/10/23


As the world gets smarter, demands on IT will grow

Smart traffic systems

Smart water management

Smart energy grids

Smart healthcare

Smart food systems

Intelligent oil field technologies

Smart regions

Smart weather

Smart countries

Smart supply chains

Smart cities

Smart retail


Cloud Computing

04/10/23

Smarter PlanetSmarter Planet7

Smarter Planet …

By 2010, 30 billion RFID tags will be embedded into our world and across entire ecosystems

An estimated 2 billion people will be on the Web by 2011 …. and a trillion connected objects – cars, appliances, camera, roadways, pipelines – comprising the “Internet of Things”

Every day, 15 petabytes of new information are being generated. This is 8x more than the information in all U.S. libraries

Our world is becoming

INSTRUMENTED

Our world is becoming

INTERCONNECTED

All things becoming

INTELLIGENT


Cloud Computing

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It’s time to start thinking differently about infrastructure

Infrastructure that is instrumented, interconnected and intelligent. Infrastructure that brings together business and IT to create new possibilities.

DYNAMIC INFRASTRUCTURE

Facilities Facilities InfrastructureInfrastructure

ProductionProductionInfrastructureInfrastructure

MobilityMobilityInfrastructureInfrastructureMobilityMobilityInfrastructureInfrastructure

TechnologyTechnologyInfrastructureInfrastructure

Communications Communications InfrastructureInfrastructure

+ + + +VISIBILITY CONTROL AUTOMATION


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Dynamic Infrastructure: Addressing today’s challenges and tomorrow’s opportunities

Not only ensuring high availability and quality of existing services, but also meeting customer expectations

for real-time, dynamic access to innovative new services.

Not just containing operational cost and complexity, but achieving

breakthrough productivity gains through virtualization, optimization,

energy stewardship, and flexible sourcing.

REDUCE COST

IMPROVE SERVICE

MANAGE RISK

Not only addressing today’s security, resiliency, and

compliance challenges, but also preparing for the new risks posed by an even

more connected and collaborative world.

Dynamic Infrastructure


Cloud Computing

04/10/23


Agenda

IBM Smarter Planet

Cloud Computing ?!



What is IBM doing


Cloud Computing

04/10/23


What Trends Are Driving The Cloud Computing Trend?

Computing Cloud

Network Cloud

Application Technologies: Grid, MapReduce, Hadoop,

SOA, Web 2.0 Mobility: Explosion of form factors, cell phones/connected

devices, Proliferation of sensors

Data Center Pressures: Growing costs of power

and space, server sprawl

New Business Models: Advertising, Services,

Subscription

Broadband: Growth in Internet bandwidth enabling ubiquitous

connectivity. Increased reliability and functionality embedded in the network.

Open IT: Open Technologies, APIs, protocols, data formats, software platforms / data (e.g.

Creative Commons, Open Data License)

Industrialization of IT: Standardization, and

commoditization (e.g email). Falling costs of storage.

Web Applications and Platforms: Mashable

applications and services built on Web Oriented

Architecture (e.g. REST, RSS/ATOM)

Infrastructure Technologies: Virtualization, Automation, SLAs

Source: Gartner, Thomas Weisel Partners, Merrill Lynch, IBM MI

Business Agility: Enter new markets, Deploy new application

services. Stay ahead of compeition.

Utility Computing: Get as much computing power as you need when you need it, pay for only what you

use.

Computing & Network Appliances: Special servers

designed to handle specific tasks are blurring the lines between

Network and Data Center

Data Intensive Applications: From massively parallel (e.g.

Google) to large data files (e.g. You Tube)


Cloud Computing

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Attributes

Cloud Computing …

VISIBILITY CONTROL AUTOMATION

“Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation

“Cloud” is an emerging consumption and delivery model for many IT-based services, in which the user sees only the service, and has no need to know anything about the technology or implementation

Metering & billing

Rapid provisioning

Flexible pricing Elastic

scaling

Advanced virtualisation

Standardised, consumable web-delivered services Service

catalog ordering

Ease-of-use … New economics … Flexible sourcing


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....service sourcing and service value

ORGANIZATION CULTURE GOVERNANCE

Flexible Delivery Model

Public …• Service provider owned and

managed.• Access by subscription.• Delivers select set of

standardized business process, application and/or infrastructure services on a flexible price per use basis.

Private …• Client owned and

managed.• Access limited to client

and its partner network.• Drives efficiency,

standardization and best practices while retaining greater customization and control

Cloud Services

Cloud Computing Model

.… Customization, efficiency, availability, resiliency, security and privacy

.…Standardization, capital preservation, flexibility and

time to deploy

Cloud computing

Hybrid


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Cost savings and faster time to value are the leading reasons why companies consider cloud

Percent rating factors as a major inducement (4 or 5)

Respondents could rate multiple drivers items

50%

72%

77%

Improve reliability

Faster time to value

Reduce costs

Improve system availability

. Hardware savingsSoftware licenses savings

Lower labor and IT support costs

Lower outside maintenance costs

Relieve pressure on internal resources

Simplify updating/upgrading . Speed deployment

Scale IT resources to meet needs

Improve system reliability

To what degree would each of these factors induce you to acquire public cloud services?

Source: IBM Market Insights, Cloud Computing Research, July 2009. n=1,090

15


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The IBM definition of Cloud Computing

Cloud Computing is a new consumption and delivery model inspired by consumer Internet services.

Cloud Computing exhibits the following key characteristics:1. On-demand self-service, service catalogue 2. Ubiquitous network access3. Location independent resource pooling4. Rapid elasticity5. Pay per use/ flexible pricing models, eg, pay per use

Monitor & ManageServices & Resources

CloudAdministrator

DatacenterInfrastructure

Service Catalog,ComponentLibrary

Service Consumers

Component Vendors/Software Publishers

Publish & UpdateComponents,Service Templates

IT Cloud

AccessServices


Cloud Computing

04/10/23


Agenda

IBM Smarter Planet

Cloud Computing ?!



What is IBM doing


Cloud Computing

04/10/23


Gartner’s Hype Cycle special report for 2009

Source: Gartner


Cloud Computing

04/10/23


Percent rating the factor as a significant barrier (4 or 5)

Respondents could select multiple items

Concerns about public cloud adoption

69%

54%

53%

52%

47%

Security/privacy of company data

Service quality/performance

Doubts about true cost savings

Insufficient responsiveness over network

Difficulty integrating with in-house IT

What, if anything, do you perceive as actual or potential barriers to acquiring public cloud services?


21


Cloud Computing

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What's Holding Cloud Computing Back?

CostsEconomies of

scale only go so far, unless customer is

willing to trade data or advertising views for

services

CostsEconomies of

scale only go so far, unless customer is

willing to trade data or advertising views for

services

CultureTrust,

chargeback, sharing

CultureTrust,

chargeback, sharing

Security & Privacy

Weak or non-existent perimeter, Data provenance,

Service/Data Location

Security & Privacy

Weak or non-existent perimeter, Data provenance,

Service/Data Location

ScalabilityParallel processing,

no problem; sequential

processing, different story

ScalabilityParallel processing,

no problem; sequential

processing, different story

ConnectionOnly as good as the Internet, unless you pay to "harden" your

connection

ConnectionOnly as good as the Internet, unless you pay to "harden" your

connection

Service ManagementTechnologies & best practices

immature

Service ManagementTechnologies & best practices

immature

High Availability

For workloads that are stateless, no problem; for stateful workloads,

same issue as enterprises

High Availability

For workloads that are stateless, no problem; for stateful workloads,

same issue as enterprises

Source: Gartner


Cloud Computing

04/10/23


Barriers To Adoptions Security & Privacy

Many companies and governments are uncomfortable with the idea of their information be located on systems that they do not control. Authentication and access right technologies will gain importance.

Compliance Issues Complying with SOX, PCI-DSS, HIPPA and other regulations may inhibit clouds for some applications.

Reliability High availability will be a key concern and IT departments will worry about a loss of control should outages occur. Mission critical applications for large enterprises will probably not be run in the cloud.

Cloud Management Service Monitoring / Reporting / Management Technologies immature

Costs Economies of Scale only go so far, unless customer is willing to trade data or advertising views for services

Customization May Be Difficult Large Enterprises are used to fully customizable environments. Clouds may not offer that capability.

It’s Something New As with anything new, conservative oriented companies will hesitate to adopt clouds. Issues of security, trust, chargeback, & sharing will limit adoption by these types of companies

Organization / Culture Clouds potentially reduce IT labor costs and IT organizations may be reluctant to adopt.

Budgeting and ContractingClouds will impact in how companies budget for and spend money on Information Technology.

Source: Gartner, Forrester, CHQ MI


Cloud Computing

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Simple Example

?

We Have ControlIt’s located at X.It’s stored in server’s Y, Z.We have backups in place.Our admins control access.Our uptime is sufficient.The auditors are happy.Our security team is engaged.

Who Has Control?Where is it located?Where is it stored?

Who backs it up?Who has access?How resilient is it?

How do auditors observe?How does our security

team engage?

?

?

?

??

Today’s Data CenterToday’s Data Center Tomorrow’s Public CloudTomorrow’s Public Cloud


Cloud Computing

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ComplianceComplying with SOX, HIPAA

and other regulations may prohibit the use of clouds for

some applications.

ReliabilityHigh availability will be a key concern.

IT departments will worry about a loss of service should outages occur.

ControlMany companies and governments are uncomfortable with the idea of

their information located on systems they do not control.

Security ManagementEven the simplest of tasks may be

behind layers of abstraction or performed by someone else.

Data Migrating workloads to a shared

network and compute infrastructure increases the potential for unauthorized exposure.

Categories of Cloud Computing Security Risks

Providers must offer a high degree of security transparency to help

put customers at ease.

Providers must offer a high degree of security transparency to help

put customers at ease.

Authentication and access technologies become increasingly important.

Authentication and access technologies become increasingly important.

Mission critical applications may not run in the cloud without strong availability guarantees.

Mission critical applications may not run in the cloud without strong availability guarantees.

Comprehensive auditing capabilities are essential.Comprehensive auditing capabilities are essential.

Providers must supply easy controls to manage security settings for application and runtime environments.

Providers must supply easy controls to manage security settings for application and runtime environments.


Cloud Computing

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Interoperability, Federation and Standards

Cloud Computing | IBM Confidential | 10 April 2023

26

Cloud InteroperabilityCloud Interoperability++

Workloads standardsWorkloads standards++

Cloud FederationCloud Federation

Cloud InteroperabilityCloud Interoperability++

Workloads standardsWorkloads standards++

Cloud FederationCloud Federation

Move Workloads between CloudsAutomate Cloud ProvisioningFreedom of Choice

Move Workloads between CloudsAutomate Cloud ProvisioningFreedom of Choice


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5 Thumbs UP 5 Thumbs DOWN

Fast start-up

Scalability

Business agility

Faster product development

No capital expenditures

Fast start-up

Scalability

Business agility

Faster product development

No capital expenditures

Bandwidth could bust budgets

App performance could suffer

Data might not be cloud-worthy

Too big to scale

Human capital may be lacking

Bandwidth could bust budgets

App performance could suffer

Data might not be cloud-worthy

Too big to scale

Human capital may be lacking


Cloud Computing

04/10/23


Agenda

IBM Smarter Planet

Cloud Computing ?!



What is IBM doing


Cloud Computing

04/10/23


6 Steps to Getting Started with Cloud Computing

IT Roadmap Workload Assessment

Enterprise & Cloud Mix Implementation

Systems Storage

Network

ComputingInfrastructure

Platform & Applications

EmailBus

Apps

BPMSys

Mgmt

Info Mgmt

Web Svr

E-Mail, Collaboration

SoftwareDevelopment

Test and Pre-Production

DataIntensive

Processing

Database ERP

Enterprise

Private Public

Hybrid

Trad

IT

Capital

Private Cloud

Hybrid Cloud

Tim

e

TradIT

RentFinancial

Wo

rklo

adC

ust

om

Sta

nd

ard

ROI

1Architecture

Service Definition

Tools

Service Publishing

Tools

ServiceFulfillment &Config Tools

ServiceReporting &

Analytics

ServicePlanning

RoleBasedAccess

OSS

BSS

Infrastructure

Platform

Software

End Users,

Operators

ServiceCatalog

OperationalConsole

Cloud Services

Cloud Platform

2 3

4 5 6


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Step 1: IT Transformation Roadmap

Simplified

Shared

Dynamic

Consolidate

Virtualise

Automate

Reduce infrastructure complexity

Reduce staffing requirements

Improve business resilience (manage fewer things better)

Improve operational costs/reduce TCO

Remove physical resource boundaries

Increased hardware utilisation

Allocate less than physical boundary

Reduce hardware costs

Simplify deployments

Standardised services

Dramatically reduce deployment cycles

Granular service metering and billing

Massively scalable Autonomic Flexible delivery

enables new processes and services

Cloud


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32

Step 2: Architecture - Lifecycle of a Cloud Service

Def

initi

onO

ffer

ing

Subscription &

InstantiationProduction

Term

inatio

n

Service Designer

Subscriber

Service DefinitionModel and instantiate servicesIntegrate with development and operations

Service Offering•Easy to access, easy to use self Service Catalogue Service Catalog

Service Instantiation• Automated process that

provide governance and efficiency

• Fulfillment process• Change and Configuration

Service Instance Termination

CloudService

Administrator

Subscriber

IT Operator

Service Operations• Service availability,

performance, and use reports

• Service support, security

Process PlatformProcess Engine, Middleware, Virtualized and

Physical ResourcesVirtual Servers Virtual Networks Virtual Storage Virtual

Applications EnsemblesServers Network Storage Facilities Infrastructure (Power,

Cooling, etc.)


Cloud Computing

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Orchestration of Technology, Processes, People & Data to fulfill end-user requests and operational tasks

Step 2: Architecture - Service Management

Technology

End User

Requests

& OperatorsService

DefinitionTools

ServicePublishing

Tools

ServiceFulfillment &Configuration

ToolsUI, Fulfillment, Data, MetaData

ServiceMonitoring

ToolsKPIs

Service

Planning

Infrastructure & Virtualization

Platform Management Services

Security Services

Energy Management Services

•Assets, Configuration Items

Deployment Integrated with Process (e.g. ITIL, procurement)

Service Request & Operations

IT Infrastructure & ApplicationProvider

ServiceCreation & Deployment

Simple Deployment – Automated Provisioning •Data Center Model•Reservations

Deployment Integrated with Security, Availability and Performance Management

•Complex Service Requirements

Request aServer

Request an Application

Request Server + Application

Guided by Management Policy

Provisioning Srvs, Usage & Acct Srvs

Monitoring Services

Non-Traditional IT Assets


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Step 3: Workload Analysis

High volume, low cost analyticsCollaborative Business Networks

Industry scale “smart” applications

Web infrastructure applicationsCollaborative infrastructure

Development and testHigh Performance Computing

TEST FOR STANDARDIZATON EXPLORE NEW WORKLOADS

EXAMINE FOR RISK

DatabaseTransaction processing

ERP workloadsHighly regulated


Cloud Computing

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Step 3: Workloads Most Considered for Cloud Delivery

Top private workloads

Database, application and infrastructure workloads emerge as most appropriate

Data mining, text mining, or other analytics

Security

Data warehouses or data marts

Business continuity and disaster recovery

Test environment infrastructure

Long-term data archiving/preservation

Transactional databases

Industry-specific applications

ERP applications

Top public workloads

Infrastructure and collaboration workloads emerge as most appropriate

Audio/video/Web conferencing

Service help desk

Infrastructure for training and demonstration

WAN capacity and VoIP infrastructure

Desktop

Test environment infrastructure

Storage

Data center network capacity

Server



Cloud Computing

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Fixed

Traditional IT

Managed Operations

PublicCloud

Services

Private Cloud

Services

Financial Models

Del

iver

y M

od

els

Off Premises

Shared

Variable

Off Premises Dedicated

On Premises Utility

Mixed

On Premises

Step 4: Deciding the Right Mix of Delivery Models


Cloud Computing

04/10/23


Enterprise

Step 4: The future - Three co-existing delivery models

Service Consumers

Service Integration Service Integration

Traditional Enterprise IT

Private Cloud

Services Services

Service Integration

Public Clouds

Services

Over time, IT workloads will move to Cloud delivery models as applicable for the client.

Mission Critical Packaged Apps High Compliancy

Test Systems Developer Systems Storage Cloud

Compute as a Service Storage as a Service Software as a Service

Examples:


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Step 5: ROI - Delivering Measurable Results

VIR

TU

AL

IZA

TIO

N

AU

TO

MA

TIO

N

ST

AN

DA

RD

IZA

TIO

N

Cloud attributes From

Server/storage virtualization

10–20%

Utilization of infrastructure

10–20%

Self-service None

Automated provisioning Months

Change and release management

Months

Service catalog ordering Months

Metering/billingFixed cost model

Payback period for new services

Years

Legacy environments Cloud-enabled enterprise

Cloud accelerates business value across a wide variety of domains

To

70–90%

70–90%

Unlimited

Days/hours

Minutes

Days/hours

Granular

Months


Cloud Computing

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Step 6: Implementation

End Users

Service PortalService Request Catalog

Provisioning Engine Workflows Expert Systems Scripts

Optional Service Modules Metering / Usage

Billing, Monitoring, etc.

Virtualized Cloud Infrastructure

Easy to access, easy to use Service Request Catalog Hides underlying complex infrastructure from user and shifts

focus to services provided Enables the ability to provide standardized and lower cost

services Facilitates a granular level of services metering and billing Workload standardization eases complexity


Cloud Computing

04/10/23


Agenda

IBM Smarter Planet

Cloud Computing ?!



What is IBM doing


Cloud Computing

04/10/23


Category: Cloud ComputingSmart Business Development & Test on the IBM Cloud

Judges: John P. Foley & Charles Babcock


Cloud Computing

04/10/23


Obrigado!


[email protected]


[email protected]