What have you learned from your

audience feedback?

What have you learned from your audience feedback?

In order to create a successful campaign audience feedback from our potential target audience is essential. Firstly, the audience is vital when creating a film campaign as they are who we are trying to impress; without them there would be no product at all. Throughout the process the more we involved our audience the more we knew our product would be a success.

What have you learned from your audience feedback?

During our research and planning we created a questionnaire in order to get a sense of who we were trying to address. The questions consisted of what's your favourite film genre? How often to go to the cinema? Where do you usually watch trailers? What social networking sites do you use? Do you prefer theatrical or teaser trailers? Only to name a few. These questions were answered by 25 people which allowed us to make generalizations about our sample to the rest of the population. Having doing this primary research it gave us an insight to what kind of audience we should aim to address and what kind of trailer the majority of our focus group really wanted.

What have you learned from your audience feedback?

We created an online survey on Google Docs as this was very efficient and quick to make. By making our questionnaire on Google Docs it allowed us to publish the URL onto Facebook, where most of our target audience spend their free time in addition to giving us more of a chance of getting back reliable data, as more people are likely to answer.

What have you learned from your audience feedback?

From our questionnaire we received positive feedback from our audience and knew exactly what kind of film genre that would interest them.

What have you learned from your audience feedback?

In addition, the post production part of our campaign a few problems did arise. As a group we came into quite a few disagreements as we all have such large personalities however getting the target audience involved in our work really did help us overcome this. We couldn't decide on various things from what colour font we should have to what our film should be called 'Baby Girl' or 'Runaway Love' so we asked our focus group.

Having listened to our focus group we then settled on the name 'Runaway Love'.

What have you learned from your audience feedback?

Feedback from our target audience is also crucial as they are the ones we are trying to please; we can not simply assume they would like it, so because most of our demographic are logged on social networking sites mostly 3/4 of the time they are awake; we uploaded our film magazine and film poster on twitter and facebook to get their views on this. Mostly our feedback from them was positive however some minor problems did occur for example one of our peers noticed that we had spelled something wrong, which none of my group members noticed.

Another view was that by placing a boy who wasn't playing a significant role role in the film on the film poster was telling too much of a narrative so we therefore changed it.

What have you learned from your audience feedback?

One in every nine people on Earth is on Facebook with people spending over 700 billion minutes on it per month and many of them being between the age of 18-29 years (below image of age statistics). Having acting upon this research we decided to upload our teaser trailer onto Facebook.

What have you learned from your audience feedback?

Overall, we received some positive feedback from posting it on Facebook however, once we played our trailer to our focus group we received the below comments.

I don't quite understand

the narrative of it"

"The music is kinda

weird, it

changes when

the little girl

is told she

is getting put in

to care"

From our focus group we then knew what we had to change in our trailer, the music and the narrative. Again, audience research is vital as they see what we, as the producers do not.