Evaluation Question 2

How Effective Is The Combination Of Your

Main Product And Ancillary Texts?

Evaluation Question 2

Final Digipak


This my final digipak design, that I created on Serif Page Plus.

Final Magazine Advert


This is my magazine advert for the album ‘Windows’ that I also created on Serif Page Plus.

Final Music Video


Here are a few screen shots from our final music video of the song ‘Room To Breathe’ by Tom Boardman.

Use Of Images• I took all of the photographs that I

used on my ancillary tasks myself, using my own digital camera from home. I decided that I wanted to take the photos for these products whilst we were filming so that you could see the direct link between the promotional products and the music video without going into colours etc.

• I asked Tom and Jamie to sit in interesting positions and got photos showing just the boys, the boys with the location and other angles which I felt would make the products interesting whichever one I chose to use.


House Colours


• I decided that instead of using random colours, because I had the advantage of using Serif Page Plus, I could use a tool which meant that I was able to take colours from the photos that I have taken and use them instead.• The three house colours that I chose are the colours that I

think were the most obvious colours when looking at the photographs and the music video which is yellow, brown and blue. I wanted to use colours that you could also see in the music video so that our audience could easily see the direct link between products.• The house colours have also been used for the square design that I chose to use for the ancillary tasks.

Typography

• There were two types of fonts that I could of chosen for my design, I chose to use serif fonts as I felt that this style worked best for my music genre and products.

• The problem was that when creating my digipak and advert I felt that just having one font would make the design looks boring and the audience wouldn’t bother reading or taking a second glance. For this reason I started using other fonts, but I made sure that they were ‘serif’ so that the typography in the products all had a link.

• We did not need to use any typography in our music video as we didn’t feel that this effect was right for our type of video.


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Industry Information

• There was of course a certain amount of important industry information that I needed to make sure I had on both my digipak and magazine advert.

• There was more information that I needed on the digipak as it is potentially for sale. This included a copyright logo and info, a barcode and in our case the Universal Studios logo.

• On the magazine advert, it was more important to put on the artist’s information such as a website, tour dates and where people will be able to purchase the song/album such as an iTunes or HMV logo.


Layout Design

• After doing research into similar artists to Tom Boardman, our chosen artist I really like the look and design of John Mayer’s album cover for ‘Room For Squares’. The design was original and I felt that it would work well with the images that I had already taken for the ancillary tasks.

• I had to make sure that the design wasn’t identical to the original album cover because I wanted our artist to have a completely unique look and brand identity which is why I changed the design slightly for the digipak and the magazine cover. This means that when looking at the products on a whole you can tell that they are all related because the design is shown throughout. Although the square design isn’t shown in the music video you can tell that the products are linked because of the photographs used.


Technology

Evaluation Question 2