ESIG-Show Me The Money

How to (Actually) Drive Revenue with Social Media Apps.

Entrepreneur’s Strategic Interest GroupIABC/Houston

Luncheon, March 11, 2010Provided by the Technology Task Force

Moderated by Rob Bartlett


First a definition:What, in 140 characters or fewer, is Twitter?

Well, it’s a money-losing website made up of very short messages (like this one) where your kids (and C-list celebrities) waste time.

— Inc. Dec 2009/Jan 2010 5 Ways To Actually Make Money On Twitter

http://www.inc.com/twitter/index.html


Now the program…


Is Driving Business Via Social Media Really Like Dating? Social Skills for Social Media Success

Alise Isbell, Write Wise Communications

Fast and Easy Tricks to Increase Online OptimizationAllie Herzog, Digital Media Director for Ward Creative Communications

Generating New Contacts From Social Business ChannelsSusan Farrell, President and CEO of Captavi

Is Driving Business Via Social Media Really Like

Dating?

Social Skills for Social Media Success

Alise IsbellTrainer, Facilitator and Instructional Designer

Dating and Driving Business

Best Dates Worst Dates

Mental, Not Physical

Successful Social Media Users are• Interesting• Semi-provocative (but avoid TMI) “flirty”• Helpful• Informative• Courteous• Kind• Friendly

Enhance Brand or Identity• Tell people what you’re doing

• Linkedin Group Page• Link to Blog

• Include pictures• Add links to samples or events

• http://www.linkedin.com/groups?home=&gid=1907750&trk=anet_ug_hm• http://www.facebook.com/rob.bartlett?ref=profile#!/group.php?gid=159394570388

• Offer something free or discounted to responders

http://www.linkedin.com/news?viewArticle=&articleID=105706121&gid=73485&srchCat=WOTC&articleURL=http://www.thewritersforhire.com/blog/copywriting/simple-proofreading-process-with-a-big-name-ratiocination/&urlhash=g2Rb#http://www.linkedin.com/grou

http://www.linkedin.com/news?viewArticle=&articleID=105706121&gid=73485&srchCat=WOTC&articleURL=http://www.thewritersforhire.com/blog/copywriting/simple-proofreading-process-with-a-big-name-ratiocination/&urlhash=g2Rb#http://www

http://www.linkedin.com/groups?home=&gid=1907750&trk=anet_ug_hm

http://www.facebook.com/rob.bartlett?ref=profile#!/group.php?gid=159394570388

Enhance Brand or Identity• Work with circles of influence.

• A – B – and C contacts• Most SM apps track for you

• Guest Blog, Quote Yourself• Share information

• Free software• Cool links to resources

• www.visual-literacy.org/periodic_table.html

http://www.thewritersforhire.com/blog

Fast and Easy Tricks toIncrease Online Optimization

Allie HerzogDigital Media Director for

Ward Creative Communications

Keyword research and use throughout site

• Google Adwords


• Google Adwords• Meta tags, titles and descriptions


• Google Adwords• Meta tags, titles and descriptions

Google Local Business


• Claim all business listings


• Claim all business listings• Consider advertising


YouTube

YouTube

YouTube

• Transcripts

YouTube

• Transcripts• Upload your video to numerous sites

YouTube

• Transcripts• Upload your video to numerous sites• Enable sharing

YouTube

• Transcripts• Upload your video to numerous sites• Enable sharing

Mobile SEO

• Click to call

Mobile SEO

• Click to call• Separate landing page

• Keep content short• Create short, custom titles

Mobile SEO

• Click to call• Separate landing page

• Keep content short• Create short, custom titles

• Things to consider:• Is the most important information at the top?• Is your navigation still available?• Are the font sizes correct?• Does your page visibly look good?

Google Analytics

Generating New Contacts FromSocial Business Channels

Presenter: Susan Allen Farrell, President & CEO Captavi

Identify Your Audiences

• Prospects• Customers• Employees• Community/Public• Investors• Partners• Media

Extend Keyphrases to Social Business

• Relationship marketing• Marketing automation software• Social CRM

How to Generate Leads with LinkedIn








How to Generate Leads with Twitter




How to Generate Leads with Twitter and Google


Measurable Success Indicators – Check List

Number of Net-New Qualified Twitter Followers Number of Net-New LinkedIn Contacts Number of Social Business Referrals Number of Leads Generated from Social Business Top-Five Organic Ranking Position in Search

Engines

Measurable Success Indicators – Qualified Twitter Followers

Measurable Success Indicators – Quality Discussions

Measurable Success Indicators – Quality Discussions

Thank You

Resources

Find this complete presentation at http://www.slideshare.net/group/esig-iabchouston

Resources

A Basic Twitter Glossary(Provided by Alise Isbell)

A Basic Twitter Glossary

• Tweets – 140 character maximum micro blog

• All Friends – People or entities you follow and who follow you.

• Mentions – Simply use the @ + username to refer specifically to someone.

• Followers - Twitter sends you an email when someone new follows you. Set up your email preferences to notify you when you have a new follower. The followers link on your profile page or home page's sidebar will also tell you how many followers you have.

• Following - Following someone simply means receiving their Twitter updates. When you follow someone, every time they post a new message, it will appear on your Twitter home page. New messages are added to your home page as people post them, so you always get the updates in real time. When you log in, you can see what the latest updates are.

Twitter offers other ways to follow people too: you can get updates from certain people on your phone!


• Retweet or RT - indicates a re-posting of someone else's tweet. This isn't an official Twitter command or feature, but people add RT somewhere in a tweet to indicate that part of their tweet includes something they're re-posting from another person's tweet, sometimes with a comment of their own. Check out this great article on re-tweeting, written by a fellow Twitter user, @ruhanirabin.

• Twitpic or Pictures - Twitter doesn't offer an official picture posting feature of its own, however, most people use a third party application (a popular one is TwitPic) to post pictures to Twitter accounts. Check out other photo and video apps on the Twitter Fan Wiki here!

• Profile – Information about you. Use keywords to describe your expertise, work, interests or other aspects of your life you would like others to know.

• Shorten URL – Enables you to post long URL addresses by contracting them to use fewer characters.


• Reply = @username + message - directs a twitter at another person, and causes your twitter to save in their "replies" tab. Example: @meangrape I love that song too!

• DMs = D username + message - sends a person a private message that goes to their device, and saves in their web archive. Example: D krissy want to pick a Jamba Juice for me while you're there?

• FAV username - marks a person's last twitter as a favorite and causes the message to show up in your "Favorites" tab.

• SET LOCATION placename - updates the location field in your profile Example: set location san francisco

• WHOIS username - retrieves the profile information for any public user on Twitter. Example: whois jack

• GET username - retrieves the latest Twitter update posted by the person. Example: get goldman

• NUDGE username - reminds a friend to update by asking what they're doing on your behalf. Example: nudge biz


• FAV username - marks a person's last twitter as a favorite. (hint: reply to any update with FAV - to mark it as a favorite if you're receiving it in real time) Example: fav al3x

• STATS - this command returns your number of followers, how many people you're following, and your bio information.

• INVITE phone number - will send an SMS invite to a friend's mobile phone. Example: Invite 415 555 1212

Advanced Twitter

• Hashtags – Used for keywords to trend topics and see which are most popular at a given time.

• Search – Twitter Search enables users to search for keywords, people, companies or other entities of interest

• Groups – Organizations or companies can tweet about products and services to generate a following or offer special promotions to customers

• Twitter Clients – Software client used for Twitter website other than Twitter like Tweetdeck, Hootsuite and Ubertwitter

• Multiple accounts – Many people have aspects of their lives they wish to compartmentalize. Having multiple accounts enables messaging about distinct topics and targeted information to different audiences

Useful Links

• PowerPoint/Twitter Tools: http://www.sapweb20.com/blog/powerpoint-twitter-tools/

• Moodle Interactive Site with More Info: http://tejaslearning.com/learningnetwork/login/index.php

• Posterous: http://posterous.com/

• Mark Prasatik: [email protected] Twitter username - @mprasatik

• Alise Isbell: Write Wise Communications, LLC [email protected] Twitter username - @amisbell