Enterprise Social Networking

Enterprise Social Networking

Jason Stone, VP Sales & Marketing, Engage@StoneSTL

A Primer

“The world is going social.”

Nope. The world is going ^ social.has gone

“The world is going social.”

Social Media

Home Sweet Home?

So, what’s Enterprise Social Networking?

Enterprise Social Networking?

“Enterprise social networking focuses on the use of online social networks or social relations among people who share business interests and/or activities. Enterprise social networking is often a facility of enterprise social software (regarded as a primary component of Enterprise 2.0), which is essentially social software used in "enterprise" (business/commercial) contexts. It encompasses modifications to corporate intranets and other classic software platforms used by large companies to organize their communication, collaboration and other aspects of their intranets. Enterprise social networking is also generally thought to include the use of a standard external social networking service to generate visibility for an enterprise.”

Don’t fall asleep on me, yet.

Wikipedia

Software that enables open lines of internal and external communication for an enterprise.


Software that enables open lines of internal and external communication for an enterprise.

• Organization (Company) to Consumer

• Consumer to Organization• Employee to Employee• Consumer to Consumer


ESNBusiness 2.0 (b2.0)Enterprise 2.0 (e2.0)Social Software in the WorkplaceEnterprise Social Software (E.S.S.)Business Social Software (B.S.)

Enterprise Social Networking, a.k.a.

ESNBusiness 2.0 (b2.0)Enterprise 2.0 (e2.0)Social Software in the WorkplaceEnterprise Social Software (E.S.S.)Business Social Software (Only kidding, it’s B.S.S.)

Enterprise Social Networking, a.k.a.

Know your ESN buzzwords.

Engagement

Enable action

Conceptualize

Collaboration

Change

Customers Coordination

Content

Communication

Crowdsourcing

Contacts

Cooperation

E-commerce

Connections

Empower

Enhance

Efficiency

Cost savings

CustomersComments

Encourage sharing

Capture knowledge

Employees


66% of decision makers cite collaboration as a critical success factor for their social networking solution, followed by efficiency gains (productivity) at 64%.

Harris Interactive


ESN Players

ESN Players

ESN Players (per Gartner)

Common ESN Concepts

• Profiles

Common ESN Concepts

• Profiles • Activity streams

Common ESN Concepts

• Profiles • Activity streams

• "Likes“

Common ESN Concepts

• Profiles • Activity streams• "Likes“

• "Follows“

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“

• Groups

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups

• Wikis

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups• Wikis

• Chat

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups• Wikis• Chat

• Q&A

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups• Wikis• Chat• Q&A

• Gamification & gaming mechanics

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups• Wikis• Chat• Q&A• Gamification & Gaming mechanics

• Business Objects (documents, expense reports, client accounts)

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups• Wikis• Chat• Q&A• Gamification & Gaming mechanics• Business Objects (documents, expense reports, client

accounts)

• Integrated email

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups• Wikis• Chat• Q&A• Gamification & Gaming mechanics• Business Objects (documents, expense reports, client

accounts)• Integrated email

• Notifications

Common ESN Concepts

• Profiles • Activity streams• "Likes“ • "Follows“• Groups• Wikis• Chat• Q&A• Gamification & Gaming mechanics• Business Objects (documents, expense reports, client accounts)• Integrated email• Notifications

• Permissions

Common ESN Concepts

Where have I seen a list like that before?



BloggingRelationship TrackingDiscussionsQ&ABookmarkingActivity StreamsSearchIdeation / VotingContent FlaggingStatus

Gaming Mechanics Leaderboards Badges Profile ProgressUnified CommentsModerationNotificationsWikiAnalytics Dashboard

Research on ESN…

“Enterprise social networks will become the primary communication channels for noticing, deciding or acting on information relevant to carrying out work.”

Research on ESN…

Gartner Group

Research on ESN…

“By 2016, 50 percent of large organizations will have internal Facebook-like social networks. 30 percent of these will be considered as essential as email and telephones are today. “ Gartner Group

“More than 90 percent of Fortune 500 companies will partially or fully implement an enterprise social network by the end of 2013… That would represent a 70 percent increase over 2011.”

Research on ESNs…

Deloitte (Insights for CIOs)

So, Enterprise Social Networking is cool, widely adopted, and growing fast, but really -- what problems does it solve?

Why ESNs…

“Consumers don’t want brand relationships to be part of their open social networks; instead they want company websites to be more like their experiences with open social networks.”

The Incyte Group

Research on ESN…

Research on ESN…

“The primary beef with platforms like Facebook and Google+ tends to be that user information is effectively walled off from the rest of the Internet. The treasure trove of content posted and shared within Facebook, for instance, is largely invisible outside of Facebook. Google can’t crawl it.” Fast Company

Research on ESN…

“The primary beef with platforms like Facebook and Google+ tends to be that user information is effectively walled off from the rest of the Internet. The treasure trove of content posted and shared within Facebook, for instance, is largely invisible outside of Facebook. Google can’t crawl it.” Fast Company

“Oh, and Facebook owns the data about those interactions, not you.”

Jason Stone

Here’s good news. You can incorporate community functionality seamlessly into your existing website with Evoq Social.

Shameless plug for DNN…

Examples

To be effective, ESNs have to create value. What are some examples of value creation?

Examples: Gamification

• 500% increase in customers‘ product reviews

• 66% increase in site visitors• 30% increase in comments• Reduced marketing costs• Reduced product support costs

Examples: Gamification

Examples: Ideas / Vote Ups


• 150,000+ ideas submitted• 2,000,000+ votes cast• 277 ideas brought to life• Idea #128: Cake Pops (5.8

million sold each year)


Examples: Q & A

Examples: Q & A

Examples: Q & A

• Generates $5 million in value in annual support savings and sales advocacy.

• 600,000 customer visits per quarter.• 22 million pages of content.

Examples: Q & A

My own experience: iheartdnn.com



And why do we fall, Bruce? So we can learn to pick ourselves up.


Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results


Gartner research estimates that fully 80% of social business initiatives will deliver disappointing results, but that’s typically a result in a failure of strategy rather than a failure of the tool (software).


Thank you!

For more information on Enterprise Social Networking and Evoq Social contact:

Jason StoneVP, Sales and MarketingEngage [email protected]

mailto:[email protected]

Technology

Enterprise Social Networking