Digital Billboards: A Growing Distraction

Zach DulcieMr. Pearson

ENGL 1030 - 021

When you think of Driving distractions,

what comes to mind?

Texting?

Alcohol?

Eating?

Actually, one of the most distracting things on the roadways seems entirely

harmless

New studies show that digital billboards and

advertisements are taking driver distraction to a

whole new level.

Bright lights,

flashing pictures,

and catchy slogans

All are taking distracting billboards to a new level.

A study done in 1976 by Johnston and Cole proved

that advertisements noticeably decreased

reaction time.

Now, these advertisements are on

digital billboards technically designed to

catch and hold attention.

As of April 2013, laws to regulate ownership of

billboards were suspended.

As of April 2013, laws to regulate ownership of

billboards were suspended.Now, billboards can be as distracting as their owner

wishes.

Another study shows that now that billboards are

turning digital, they keep a driver’s attention significantly longer.

On average, attention is diverted for around two

seconds.

On average, attention is diverted for around two

seconds.Studies show that a 3

second reaction time is needed to stop most wrecks.

Also, these lights add to the blurring of a wet windshield at night.

Now, on top of cars moving 60+ miles an

hour, drivers texting, and more complicated traffic,

We’ve got distractions at every corner

The best way to combat these distractions is

awareness.

Knowing not to zone out or get caught up reading small print will help you

stay focused on the road.And keep up with presentations.

Nobody likes a fender bender…