Engage or Die! Brian Solis #AwarenessInc Webinar

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Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.

Text of Engage or Die! Brian Solis #AwarenessInc Webinar

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2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. @briansolis
13. 14. Marketers Prefer Twitter
15. 16. 17. 18. Setting up a presence is all it takes to join the conversation
19. AND EASY!
20. 21. 22. 23. 24. 25. 26. Social Media is rich with emotional connections
27. 80% of consumers stated that following a brand on Twitter results in referrals
28. Social Networks are the playgrounds of the young and the restless
29. 30. This is Just Another Passing Fad
31. 50M Tweets!
32. 33. 34. 35. Introduces the ability to steer and shape perception
36. 37. 38. 39. Word of Mouth doesnt work, tell everyone you know
40. 41. 42. Advice is a commodity, but usable, not practical, instruction is scarce.
43. The Top 10 Ways to Get Nowhere in Social Media
44. Everything you know about Social Media could be wrong
45. You are entitled to my opinion
46. At some point, we have to stop asking questions and start answering them for ourselves
47. Its time to write your own success stories
48. Social media experts are inspired by possibilities but proven through experience and the ongoing quest to transform theory into practice.
The more seasoned experts will identify how to establish business metrics and in turn, design campaigns that map to objectives.
49. Everything Starts with Listening and Research
50. Theres a difference between listening and hearing
51. 52. Intelligence
53. Discovery
Listening
Experience
Evaluation
Engagement
Action
Need
Awareness
Consideration
Decision
Satisfaction
Recommendation
54. The Brand Dashboard
55. 56. 57. 58. 59. Monitoring
60. 61. The Conversation Funnel
Listen
Sort
Assess
Assign
Service
Finance
Product
Marketing
Sales
HR
62. 63. Integrated
64. Social Media is About Sociology and Psychology More So Than Technology
65. 66. Becoming the people we want to reach and win over (sway, influence, affect)
67. 68. 69. 70. Pingdom
71. 72. 73. 74. The art and science of influence
75. InfluenceThe ability to inspire meaningful and measurable action
76. Identify your influencers
77. 78. 79. Find Comfort Outside Your Comfort Zone
80. Engage outside of your domains
81. 82. 83. Intentions Speak Louder Than We Realize
84. Guide the experience
85. Introduce Clicks-to-Action
86. Relevance, Resonance, Significance
Credibility
Motivation
Adaptation

  • Resource

87. Contributor 88. Host 89. Facilitator 90. Self Expression 91. Recognition 92. Achievement 93. Altruism 94. Reward 95. Measurement 96. Incentives 97. Value 98. Test 99. Change