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Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.
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@briansolis
Marketers Prefer Twitter
Setting up a presence is all it takes to “join the conversation”
AND EASY!
Social Media is rich with emotional connections
80% of consumers stated that following a brand on Twitter results in referrals
Social Networks are the playgrounds of the
young and the restless
This is Just Another Passing Fad
50M Tweets!
Introduces the ability to steer and shape perception
Word of Mouth doesn’t work, tell everyone you know
Advice is a commodity, but usable, not practical, instruction is scarce.
The Top 10 Ways to Get Nowhere in Social Media
Everything you know about Social Media could be wrong…
You are entitled to my opinion…
At some point, we have to stop asking questions and start answering them for ourselves…
It’s time to write your own success stories
Social media experts are inspired by possibilities but proven through experience and the ongoing quest to transform theory into practice.
The more seasoned experts will identify how to establish business metrics and in turn, design campaigns that map to objectives.
Everything Starts with Listening and Research
There’s a difference between listening and hearing…
Intelligence
Discovery
Evalu
atio
n
Action
Exp
eri
en
ce
Engagement
Listening
1. Need2. Awareness3. Consideration4. Decision5. Satisfaction6. Recommendation
The Brand Dashboard
Monitoring
The Conversation Funnel
Listen
Sort
Assess
AssignService Product Marketin
gHR Finance Sales
Integrated
Social Media is About Sociology and Psychology More So Than
Technology
Becoming the people we want to reach and win over (sway, influence, affect…)
Pingdom
The art and science of influence
Influence… The ability to inspire meaningful and measurable action
Identify your influencers
Find Comfort Outside Your Comfort Zone
Engage outside of your domains
Intentions Speak Louder Than We Realize
Guide the experience
Introduce Clicks-to-Action
Relevance, Resonance, Significance
Credibility Motivation Adaptation
• Resource• Contributor• Host• Facilitator
• Self Expression
• Recognition• Achievement• Altruism• Reward
• Measurement• Incentives• Value• Test• Change
Measure
Calculate Everything
Metrics: The Value Cycle
Learn + Adapt + Create
Measure
Listen
Engage
Engage
We earn the stature, relations and experience we deserve
#ThisisYourTime