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Engage or Die! Brian Solis #AwarenessInc Webinar

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Brian Solis, author of "Engage!" shares with us his thoughts and best practices around social media engagement during our latest #AwarenessInc webinar.

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@briansolis

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Marketers Prefer Twitter

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Setting up a presence is all it takes to “join the conversation”

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AND EASY!

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Social Media is rich with emotional connections

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80% of consumers stated that following a brand on Twitter results in referrals

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Social Networks are the playgrounds of the

young and the restless

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This is Just Another Passing Fad

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50M Tweets!

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Introduces the ability to steer and shape perception

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Word of Mouth doesn’t work, tell everyone you know

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Advice is a commodity, but usable, not practical, instruction is scarce.

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The Top 10 Ways to Get Nowhere in Social Media

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Everything you know about Social Media could be wrong…

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You are entitled to my opinion…

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At some point, we have to stop asking questions and start answering them for ourselves…

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It’s time to write your own success stories

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Social media experts are inspired by possibilities but proven through experience and the ongoing quest to transform theory into practice.

The more seasoned experts will identify how to establish business metrics and in turn, design campaigns that map to objectives.

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Everything Starts with Listening and Research

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There’s a difference between listening and hearing…

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Intelligence

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Discovery

Evalu

atio

n

Action

Exp

eri

en

ce

Engagement

Listening

1. Need2. Awareness3. Consideration4. Decision5. Satisfaction6. Recommendation

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The Brand Dashboard

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Monitoring

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The Conversation Funnel

Listen

Sort

Assess

AssignService Product Marketin

gHR Finance Sales

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Integrated

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Social Media is About Sociology and Psychology More So Than

Technology

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Becoming the people we want to reach and win over (sway, influence, affect…)

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Pingdom

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The art and science of influence

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Influence… The ability to inspire meaningful and measurable action

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Identify your influencers

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Find Comfort Outside Your Comfort Zone

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Engage outside of your domains

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Intentions Speak Louder Than We Realize

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Guide the experience

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Introduce Clicks-to-Action

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Relevance, Resonance, Significance

Credibility Motivation Adaptation

• Resource• Contributor• Host• Facilitator

• Self Expression

• Recognition• Achievement• Altruism• Reward

• Measurement• Incentives• Value• Test• Change

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Measure

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Calculate Everything

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Metrics: The Value Cycle

Learn + Adapt + Create

Measure

Listen

Engage

Engage

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We earn the stature, relations and experience we deserve

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#ThisisYourTime

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