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Privacy in Social MediaJustin Kistner, Sr. Mgr. of Social
Presenter: @justinkistner Hashtag: #wtengage
History repeating
Presenter: @justinkistner Hashtag: #wtengage
Not covering country issues
Presenter: @justinkistner Hashtag: #wtengage
Fundamental issues•Collection•Ownership•Usage•Reselling
Presenter: @justinkistner Hashtag: #wtengage
Is privacy realistic?
Presenter: @justinkistner Hashtag: #wtengage
Over-sharing
Presenter: @justinkistner Hashtag: #wtengage
What is Privacy?•Privacy isn't just about keeping things
secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick)•The ability to control access to personal
information.
Presenter: @justinkistner Hashtag: #wtengage
Facebook Privacy
Presenter: @justinkistner Hashtag: #wtengage
Graph API
Presenter: @justinkistner Hashtag: #wtengage
Public data{ "id": "220439", "name": "Bret Taylor",
"first_name": "Bret", "last_name": "Taylor", "link": "http://www.facebook.com/btaylor", "gender": "male", "locale": "en_US" }
Presenter: @justinkistner Hashtag: #wtengage
Extended permissions
Presenter: @justinkistner Hashtag: #wtengage
Private data{ "id": "220439", "name": "Bret Taylor", "first_name": "Bret", "last_name": "Taylor", "link":
"http://www.facebook.com/btaylor", "hometown": { "id": "108363292521622", "name": "Oakland, California" }, "location": { "id": "109650795719651", "name": "Los Gatos, California" }, "work": [ { "employer": { "id": "20531316728", "name": "Facebook" }, "position": { "id": "128221557197084", "name": "CTO" }, "start_date": "2009-08", "end_date": "0000-00" }, { "employer": { "id": "107618122602757", "name": "FriendFeed" }, "position": { "id": "115097051838153", "name": "Founder & CEO" }, "start_date": "2007-10", "end_date": "2009-08" }, { "employer": { "id": "111122355573466", "name": "Benchmark Capital" }, "position": { "id": "108219395878755", "name": "Entrepreneur in Residence" }, "start_date": "2007-06", "end_date": "2007-09" }, { "employer": { "id": "104958162837", "name": "Google" }, "position": { "id": "110433382317858", "name": "Group Product Manager" }, "start_date": "2003-03", "end_date": "2007-06" } ], "education": [ { "school": { "id": "112075895485567", "name": "Acalanes High" }, "year": { "id": "116065551754246", "name": "1998" }, "type": "High School" }, { "school": { "id": "6192688417", "name": "Stanford University" }, "year": { "id": "115277555160546", "name": "2002" }, "concentration": [ { "id": "111986405495645", "name": "Computer Science" } ], "type": "College" }, { "school": { "id": "6192688417", "name": "Stanford University" }, "degree": { "id": "113118705373612", "name": "MS" }, "year": { "id": "116452021707539", "name": "2003" }, "concentration": [ { "id": "111986405495645", "name": "Computer Science" } ], "type": "Graduate School" } ], "gender": "male", "relationship_status": "Married", "significant_other": { "name": "Karen Padham Taylor", "id": "1138911382" }, "website": "http://bret.appspot.com/", "locale": "en_US", "updated_time": "2010-10-03T23:20:50+0000" }
Presenter: @justinkistner Hashtag: #wtengage
24 hour rule eliminated
Presenter: @justinkistner Hashtag: #wtengage
Don’t scrape the graph API
Presenter: @justinkistner Hashtag: #wtengage
Public•ID•Name•Locale
Public via Friends•ID•Name•Gender•Profile pic
Optionally Public via Friends•Bio•My videos•Birthday•My links•Family and relationships•My notes•Interested in and looking for•Photos and videos I'm tagged in•Religious and political views•Hometown•My website•Current city•If I'm online•Education and work•My status updates•Activities, interests, things I like•My photos
Optionally Public•Posts by me•Family•Relationships•Interested in and looking for•Bio and favorite quotes•Gender•Website•Religious and political views•Birthday•Videos•Photos•Photos and videos I’m tagged in•Events•Notes•Comments on posts•Friends can post on my wall•Can see Wall posts by friends•Mobile phone•Other phone•Address•IM screen name•Email addresses•Friend requests•Send me messages•Appear in search•Friend list•Current City and hometown•Interests and other Pages•Instant personalization•What apps you’re using•Game and application activity
Private•Messages
Facebook Privacy Bullseye
Presenter: @justinkistner Hashtag: #wtengage
Application Privacy Dashboard
Presenter: @justinkistner Hashtag: #wtengage
Avoidable mistakes•Support application deauthorization•Have a privacy policy•Don’t pass personally identifiable
information (PII) in the URL•Don’t share data you collect with 3rd
parties for their use•Don’t ask for extended permissions if
you don’t need them
Presenter: @justinkistner Hashtag: #wtengage
Privacy Outside of Facebook
Presenter: @justinkistner Hashtag: #wtengage
Twitter – Account settings
Presenter: @justinkistner Hashtag: #wtengage
Twitter – API access rules•No gathering data in order to resell it to
develop additional products and services•Need user permission to send tweets on
their behalf, modify their profile, or add elements to their tweets (such as hashtags)•Disclose what you are doing with info
gathered from users and/or adding location data •Do not facilitate or encourage the
publishing of private or confidential information
Presenter: @justinkistner Hashtag: #wtengage
YouTube – Account settings
Presenter: @justinkistner Hashtag: #wtengage
YouTube – Video settings
Presenter: @justinkistner Hashtag: #wtengage
YouTube – API access rules•Can access user profile data and their
contacts•No storing user data beyond a session•No sharing data with 3rd parties•No accessing info beyond what is
necessary for your app•Cannot use collected content to
personalize ads, messages, promotions, or offers
Presenter: @justinkistner Hashtag: #wtengage
LinkedIn – Account settings
Presenter: @justinkistner Hashtag: #wtengage
LinkedIn – App authorization
Presenter: @justinkistner Hashtag: #wtengage
LinkedIn – App authorization
Presenter: @justinkistner Hashtag: #wtengage
LinkedIn – API access rules•Can access user profile data and their
contacts•No storing user data beyond a session•No sharing data with 3rd parties•No accessing info beyond what is
necessary for your app•Cannot use collected content to
personalize ads, messages, promotions, or offers
Presenter: @justinkistner Hashtag: #wtengage
Handling a crisis•Hot list of issues•Crisis response team•Response plan•Sr. Communication Manager
Presenter: @justinkistner Hashtag: #wtengage
Questions?