Engage EMEA 2010 - Social Media Privacy

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  • 1.
  • 2. Privacy in Social Media
    Justin Kistner, Sr. Mgr. of Social
  • 3. History repeating
  • 4. Not covering country issues
  • 5. Fundamental issues
    Collection
    Ownership
    Usage
    Reselling
  • 6. Is privacy realistic?
  • 7. Over-sharing
  • 8. What is Privacy?
    Privacy isn't just about keeping things secret, it's about respecting the context of communication and not pushing peoples' communication out of the context it was intended for. (Marshall Kirkpatrick)
    The ability to control access to personal information.
  • 9. Facebook Privacy
  • 10. Graph API
  • 11. Public data
    { "id": "220439", "name": "Bret Taylor", "first_name": "Bret", "last_name": "Taylor", "link": "http://www.facebook.com/btaylor", "gender": "male", "locale": "en_US" }
  • 12. Extended permissions
  • 13. Private data
    { "id": "220439", "name": "Bret Taylor", "first_name": "Bret", "last_name": "Taylor", "link": "http://www.facebook.com/btaylor", "hometown": { "id": "108363292521622", "name": "Oakland, California" }, "location": { "id": "109650795719651", "name": "Los Gatos, California" }, "work": [ { "employer": { "id": "20531316728", "name": "Facebook" }, "position": { "id": "128221557197084", "name": "CTO" }, "start_date": "2009-08", "end_date": "0000-00" }, { "employer": { "id": "107618122602757", "name": "FriendFeed" }, "position": { "id": "115097051838153", "name": "Founder & CEO" }, "start_date": "2007-10", "end_date": "2009-08" }, { "employer": { "id": "111122355573466", "name": "Benchmark Capital" }, "position": { "id": "108219395878755", "name": "Entrepreneur in Residence" }, "start_date": "2007-06", "end_date": "2007-09" }, { "employer": { "id": "104958162837", "name": "Google" }, "position": { "id": "110433382317858", "name": "Group Product Manager" }, "start_date": "2003-03", "end_date": "2007-06" } ], "education": [ { "school": { "id": "112075895485567", "name": "Acalanes High" }, "year": { "id": "116065551754246", "name": "1998" }, "type": "High School" }, { "school": { "id": "6192688417", "name": "Stanford University" }, "year": { "id": "115277555160546", "name": "2002" }, "concentration": [ { "id": "111986405495645", "name": "Computer Science" } ], "type": "College" }, { "school": { "id": "6192688417", "name": "Stanford University" }, "degree": { "id": "113118705373612", "name": "MS" }, "year": { "id": "116452021707539", "name": "2003" }, "concentration": [ { "id": "111986405495645", "name": "Computer Science" } ], "type": "Graduate School" } ], "gender": "male", "relationship_status": "Married", "significant_other": { "name": "Karen Padham Taylor", "id": "1138911382" }, "website": "http://bret.appspot.com/", "locale": "en_US", "updated_time": "2010-10-03T23:20:50+0000" }
  • 14. 24 hour rule eliminated
  • 15. Dont scrape the graph API
  • 16. Facebook Privacy Bullseye
    Public
    • ID
    • 17. Name
    • 18. Locale
    Public via Friends
    • ID
    • 19. Name
    • 20. Gender
    • 21. Profile pic
    Optionally Public via Friends
    • Bio
    • 22. My videos
    • 23. Birthday
    • 24. My links
    • 25. Family and relationships
    • 26. My notes
    • 27. Interested in and looking for
    • 28. Photos and videos I'm tagged in
    • 29. Religious and political views
    • 30. Hometown
    • 31. My website
    • 32. Current city
    • 33. If I'm online
    • 34. Education and work
    • 35. My status updates
    • 36. Activities, interests, things I like
    • 37. My photos
    Optionally Public
    • Posts by me
    • 38. Family
    • 39. Relationships
    • 40. Interested in and looking for
    • 41. Bio and favorite quotes
    • 42. Gender
    • 43. Website
    • 44. Religious and political views
    • 45. Birthday
    • 46. Videos
    • 47. Photos
    • 48. Photos and videos Im tagged in
    • 49. Events
    • 50. Notes
    • 51. Comments on posts
    • 52. Friends can post on my wall
    • 53. Can see Wall posts by friends
    • 54. Mobile phone
    • 55. Other phone
    • 56. Address
    • 57. IM screen name
    • 58. Email addresses
    • 59. Friend requests
    • 60. Send me messages
    • 61. Appear in search
    • 62. Friend list
    • 63. Current City and hometown
    • 64. Interests and other Pages
    • 65. Instant personalization
    • 66. What apps youre using
    • 67. Game and application activity
    Private
    • Messages