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Realeyes is a technology company that uses computer vision to read faces and measure human emotion. Realeyes emotions platform provides a world leading solution for collecting and analysing facial response data of millions of consumers while consuming video content. The company’s goal is to help clients to get better results from their communications by providing accurate and actionable engagement metrics that traditional methods can’t deliver on scale. Clients include leading publishers, advertising agencies, research firms and numerous Fortune 500 brands.
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Realeyes offeringMarch 2014
Solving problems
Creative Media ROI+ =Hard to measure,
until nowInefficient to push, how to create pull?
Target reaction, not just audience
Emotions drive both ROI levers
Multiplying effectiveness
“… emotional advertising is more effective and more profitable than rational campaigns.”
Les Binet & Peter FieldMarketing in the Era of Accountability
Donald GunnThe Gunn Report
“…emotional advertising is eleven times more efficient in market share growth.”
A Quick History
1800s 1960s 2010sEmotions Facial coding Automated
DarwinDarwin recognised the similarities
In expression between apes and man
EkmanFacial coding – the defacto standard
In psychology
RealeyesThe technical leader in automated facial
coding
Volkswagen - The Force has excellent overall performance.
Better than 92% of ads
EmotionAll® Score
Volkswagen – The Force
54,440YouTube views
59,359,723YouTube views
8Facebook shares
1,367,366Facebook shares
5Tweets
101,572Tweets
EmotionAll® Score 4
EmotionAll® Score 9Volkswagen – The Force
Ford – Fiesta Fuel
Happiness %
EmotionAll® Score drives results
3x
20x
8x
100x
More likely to watch to the end
Higher click through rate
Social action conversion
Quicker in attracting views
Using EmotionAll® to drive ROI
EmotionAll® Report
MediaAction
ROI
AttractRetainEngageImpact
OptimiseReallocatePush / Pull
Brand LiftPurchase IntentView-throughSocial Sharing
1 2 3
Media Market(s) EmotionAll® Action Performance
Video 1 U.S.A. 9
Video 2 U.S.A. 7
EmotionAll™ Score
Media Action
Media Market(s) EmotionAll® Action Performance
Video 1 U.S.A. 9
Video 2 U.S.A. 7 Stop
Reallocate
Higher Performance
Media Market(s) EmotionAll® Action Performance
Video 1 U.S.A. 9
Stop
12x
Video 2 U.S.A. 7
Reallocate
3x
No reallocation
Short trailers or long episodes?
Which videos to invest in?
Which videos to invest in?
EmotionAll™ score
The strongest videodrove 12 x more social actions
than average
Cambodia Episode
97
73%26% 3x
1.1
Roulette Episode Difference
Avg view to end
Social actions(per 1000 views)
12x12.9
Impact Model
EmotionAll® MediaAction
ROI+ =AttractRetainEngageImpact
OptimiseReallocate
Pull Earned Media
Brand LiftPurchase Intent
ViewthroughSocial Sharing
Create Distribute Measure
"Realeyes provides AOL with a great technology that helps us measure the emotional response to branded video. Pairing it with our experience in syndication, Realeyes helps us deliver the highest possible ROI back
to clients instantly.”
Sander SaarProduct Manager
AOL
"At last, performance analytics on the actual impact the video had on the target audience. The project ran ultra-smoothly under a tight weekend deadline and we/our client were impressed with easy-to-
understand deliverables. You guys rock!”
Amy KeanHead of Futures
Havas Media
"Realeyes is the best of the facial coding providers because of their deep experience, user friendly interface, global perspective on cultural
differences and relevant norms, R&D bench strength and innovative spirit.”
Elissa MosesEVP, Neuroscience and Emotion
Ipsos
