Company Overview2011-2012

Introduction to Exponential-e • Founded in October 2002 – First UK company to launch Internet over Ethernet

• Our Vision:

Achieve the status whereby Exponential-e 2.0 is formally acknowledged among our peers, competitors and clients as the most advanced and innovative business technology enabler in Europe

• Applied Innovation

• Introduced Intelligent Route 1 algorithm - 2004

• Designed and built first ever VPLS network in Europe - Hybrid VPLS/MPLS since 2006

• First UK company to “unbundle Ethernet” - Launched PowerNGN - 2008

• High Bandwidth/Low Cost Industry Leading Performance & SLA

• Launched A³ – Application Awareness & Control within Cloud – 2010

• Smart Wires Technology

• Premium Customer Service & Quality

• 95% of clients would recommend Exponential-e and are “very satisfied” or “satisfied” with the service they receive

2002 2004 2005 2007 2008 2010 2011

Founded in October 2002. First UK company to launch Internet over Ethernet

Introduced Intelligent Internet Routing Algorithm

Designed and built first ever VPLS Network in Europe

First WholesaleSIP Interconnect requiring no CPE

First UK company to ‘unbundle Ethernet’. PowerNGN is launched

Broadcast VideoUK transferacross Ethernet

Exponential-e’s Ultra Low latency Ethernet Financial Trading Network

Launch of Utilisation based Cloud Services

Seminar “The Complementarityof Next Generation Network and Virtualisation. Exponential-e as Cloud Visionaries

Voice DRand MobilityThrough SIP

World First. Application Management from the cloud. A Cubed is launched.

History of Applied Innovation

Exponential-e Differentiators• A Network designed specifically for business only end-users.

• We are a respected technology innovator.

• The versatility of both layer 2 and layer 3 solutions.

• UK’s only company with VPLS pedigree since 2006.

• We can deploy multiple services over a single fibre circuit.

• Low-latency network design.

• Cloud optimised network

• Off-site virtualised resources perform as if deployed in the LAN.

• Allows for advanced hypervisor virtualisation abilities (e.g. vMotion).

• Integration of Unified Communications with VPLS and virtual services.

• Unmatchable provisioning and operational excellence, underpinned by our quality procedures.

• Managed services End-to-End SLA (including cloud and telephony solutions).

• Strong financials. Balance sheet worthy of Dun & Bradstreet’s coveted No.1 credit status.

• 95% of customers are either very satisfied or satisfied with us (Q3-11 Customer survey).

Revenue Growth

February March April May June July August September October November December January0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Cumulative Revenue Growth 2007-2010

2007200820092010

2011 Sales Growth = 42%

MEDIA CORPORATIONS

LEADING ENTERPRISES

CARRIERS & SERVICE PROVIDERS

FINANCIAL CORPORATIONS

95% of Exponential-e’s customers said that they were either “very satisfied” or “satisfied” with the service they receive from us.

60%

35%

3%

1% 1%

Are you satisfied with the quality of service you receive from Exponential-e?

Very satisfied

Satisfied

Neither satisfied nor dissatisfied

Dissatisfied

Very dissatisfied

Source: Q3 2011 Customer Survey

Customer Satisfaction Levels

ISO: 9001 ISO: 20000ISO: 27001

Exponential-e gained the ISO: 27001, 9001 and 20000 certification; showing our commitment to

bringing information security under explicit management control and SUPPORTED by our

quality management systems

ISO Accreditations

Exponential-e Network• Carrier Ethernet network - Enables high-speed, cost-effective connectivity

• State-of-the-art VPLS design. Fully-meshed layer 2 switched

• Ethernet core

• Capacity, resilience and flexibility are built-in

• One of the largest Metro networks in London and excellent coverage throughout the UK.

• Connected to over 32 Datacentres - offering total flexibility and choice

• No consumer traffic

• What is the commercial benefit to your company?

London Network

x20

Glasgow Edinburgh

Manchester

London

Birmingham

Cardiff

National Network

200+ peer networks

Customer

Tier 1 Transit

Content Delivery Networks

SIP Voice

INTERNET

VIDEO

STORAGE

CLOUD28+ On-net Datacentres

30+ Trading Exchanges & MTFs

Video Conferencing Providers

Multiple SIP providers

Fibre OpticCable

Education, Media, Business, Consumer

PowerNGN Cloud Enabled Internet

70% of customer traffic is only 1 hop (1-2ms) away from its destination gateway. Only 30% goes via internet traffic

Services Portfolio

Last Mile OA & M

EDD

EDD EDDPrivate VPLSPrivate VPLS

Exponential-e’s 100GigE NGN

• Traffic classification based on TOS/DSCP/802.IP/802.1Q.

• VLAN forwarding/swapping/stacking (Q in Q).

• Performance management.

• Status monitoring.

• Port and VLAN level loop-backs for error testing.

• 802.3 AH Ethernet OAM tools for the first mile.

• Multiple services presented on separate ports.

• 100% separation of layer 2 services.

• Bandwidth management per service CIR, EIR

and Burst size.

The Exponential-e Service PortfolioExponential-e believes that creating a bespoke solution should be as simple as ordering from a menu.

Our unique Service Creation Platform enables companies to access all the services and applications we host on our network through a single Ethernet connection.

Execution Capability – VPLS SolutionRoyal Wedding Project – April 2011Watched ‘live’ by 110million people in US courtesy of Exponential-e