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JOURNEY TO THE CLOUD

Vitor BaptistaEMC PRESALES MANAGER (EMEA)

2© Copyright 2010 EMC Corporation. All rights reserved.

What is Private Cloud really all about?

Business ModelTransform how IT is Built,

Operated and Consumed so that it provides what’s needed,

when needed

TechnologyVirtualize the data center to

lower cost, streamline operations, and improve

business response

Cloud Computing is an approach to computing that leverages the efficient pooling of on-demand, self-managed virtual infrastructure, consumed as a service.

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The Journey

Virtual Data Center

Today’sData

Center

EnterpriseData Center

ServiceProvider

PrivateCloud

Security

Virtualization

Information

Federation

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Private Cloud

Virtualized Data Center

Security

Virtualization

Information CloudComputing

PrivateCloud

VirtualClient

VirtualClient

VirtualClient

VirtualClient

Virtual Applications

AppLoads

AppLoads

AppLoads

AppLoads

AppLoads

Federation

External CloudInternal Cloud

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Transformation…

IT Today:

Dept. A Dept. B Dept. C

Service Levels

Business Strategy

Applications

Service Levels

Business Strategy

Dept. A Dept. B Dept. C

Abstraction LayerVirtualized Resources

What’s Next in IT:

Trusted ♦ ControlReliable ♦ Secure

Flexible ♦ DynamicOn-Demand ♦ Efficient

Applications

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COST EFFICIENCY

The Private Cloud Journey

Ownership/Sponsorship

Business Value

Approaches

Key Capabilities

Stage IT Production

IT

Reactive

CAPEX

OPEX

Shared resource pools Elastic capacity

QUALITY OF SERVICE

Business Production

IT / LOB

Selective

CAPEX

OPEX

Availability

Responsiveness

Zero-touch infrastructure Increased control +

service assurance

BUSINESS AGILITY

ITaaS

CIO

Proactive

CAPEXOPEX

AvailabilityResponsiven

essCompliance

Time-to-market

Service Definition Self-service Chargeback

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Information Lifecycle Management + Cloud

Archive

Cloud

Delete

OnlineTier 1

OnlineTier n

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Information Utility for the Private Cloud

EFD

FC

SATA

Replication via

RecoverPoint

VAAi

Vir

tual

izat

ion

File

Block

Object

CIFSNFS

iSCSIFCFCOE

XAMSOAPREST

Exchange

SharePoint

Microsoft

Unisphere

CLOUDTier 4, off-site archiveCheap & deep storageFiles

Database

Database

Archiving

Data Services

Efficiency– FAST– Virt. Provision

Data Reduction– Dedupe– Compression

Compliance– WORM– Assured

Authenticity

Performance– FlashCache– Auto Tiering

Configure, Manage

Monitor, Assess Connect to Community

Connect to Support

Protocols

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https://mgmt.atmosonline.com/

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Cloud Services

ISVs and DevelopersIndustries and Segments

Service ProvidersSolutions

File archivingBackup to the cloud

Database offload and archiving

Easy-to-use APIs and active developer community

Healthcare

Media

SMB

Enterprise

Four others not publicly announced

Collaboration

Content delivery

ILM

Content management

Medical imaging

EMC Atmos Online

AT&T Synaptic Storage as a Service

Peer1

EMCAtmos

FLEXJava

.NET

PHP

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Synaptic Storage as a ServiceSM

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Cloud Storage Architecture

DNS Load Balancer

1:N Locations

Location 1“Porto”

Location 2“Boston”

TCP/IP

Access Point Load Balancers

CIFS/NFS/IFS

SOAP/REST

Cloud Optimized Storage

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