EMC Atmos for service providers

1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.

Atmos for Service Providers

Monetizing Atmos as a Storage Service


Student Guide & Workshop & Internal Training & Confidential Update Dailyhttps://goo.gl/VVmVZ0

atmos 2.1 system administration http://ouo.io/D1AdZpAtmos Configuration Workbook http://ouo.io/OBwA2sAtmos for Service Providers http://ouo.io/DAyiSAtmos Online Storage Service User Guide 2 0 1 (5) http://ouo.io/kx97sAtmos Software 2.1.3 Technical Differences http://ouo.io/JGWrCStudent Guide - atmos_foundations_20_srg_reviewed http://ouo.io/31fyH1Deployment Guide - EMC Atmos Virtual Edition with EMC VNX Series http://ouo.io/0q17E1Guide - Administrator’s Guide v2.2 http://ouo.io/onJQ1pintro to emc atmos cloud technology - srg http://ouo.io/2fUSnPresentation - Atmos Architecture Overview http://ouo.io/Tu93NvTransform IT with Cloud Storage http://ouo.io/kW5A6White Paper - Brocade ADX Load Balancers with EMC Atmos http://ouo.io/6LiQtgWhite Paper - EMC Atmos Architecture http://ouo.io/mWcVFvWhite Paper - EMC Atmos Cloud Optimized Storage for Web Services http://ouo.io/oea2mvWhite Paper - EMC Atmos GeoParity Global Distribution http://ouo.io/AKRrHo

http://ouo.io/D1AdZp

http://ouo.io/OBwA2s

http://ouo.io/DAyiS

http://ouo.io/kx97s

http://ouo.io/JGWrC

http://ouo.io/31fyH1

http://ouo.io/0q17E1

http://ouo.io/onJQ1p

http://ouo.io/2fUSn

http://ouo.io/Tu93Nv

http://ouo.io/kW5A6

http://ouo.io/6LiQtg

http://ouo.io/mWcVFv

http://ouo.io/oea2mv

http://ouo.io/AKRrHo


Data, Application, Access Challenges

Application shiftWeb and mobile de facto standard delivery and consumption models

Instant access Demand instant access from device of choice – from any location

Unstructured data 50X growth over 10 years - store over longer periods of time

PublicClouds

Private Clouds


The Competition is Growing

Over 2 trillion objects stored Over 4 trillion objects stored


Content Utilization Continues to Change• More Sources

– Social networks– Mobile Devices– Sensors– Imaging Equipment

• More Content– Pictures– Videos– Data Streams

• Longer utility – Durable value– Regulation and compliance


• Simplify – Decouple app from the storage O/S – Eliminate data islands and inefficiencies

• Scale – Operate at Geo/Hyper scale– Support multiple solutions – Match utilization with demand

• Monetize – Rapidly onboard value-added services – Reduce cost to serve – Differentiate from commodity offerings– Retain customer loyalty – with new services

Meet Today’s Requirements


What’s the Approach?• Do Nothing

– Risk – Lose market opportunity

• Use traditional storage – Manage silo’d storage – Scale challenges– Complex architectures

• Build your own– Costly– Increase time to market

• Deploy Cloud Storage – Simplify – Scale– Monetize


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EMC Atmos – A Proven Approach

Crate to Credit Card in 90 Days

13

80+ Service Providers, 72+ worldwide locations


EMC Enables Service Providers “Service Providers are core partners. Therefore

I believe that I shouldn’t go compete with them. I want to make sure that our model assures that we can do well and they can do well.”– Joe Tucci on EMC’s pledge to work with Service Providers; CRN


EMC Atmos Key FeaturesAtmos meets new requirements for cloud storage

SIMPLE– Single global namespace– One global cloud infrastructure– Single pane of glass management

SCALE– Massive Scale, ‘Active-active’ Architecture– Petabyte scale across multiple locations– Multi-tenancy, metering

MONETIZE– HTTP/HTTPS, REST, SOAP Interfaces– Pre-integrated ISV solutions– Atmos SDK


EMC Atmos Product OfferingsPurpose-built for the cloud

Atmos Cloud Delivery PlatformProvide Infrastructure as a Service

Atmos GeoDrive/Atmos SDKFast access to the cloudFaster application integration

*Atmos/Atmos Virtual EditionBuild and manage enterprise cloud storage

ATMOSVIRTUAL EDITION

*As of Q2 2014, new deployments of Atmos VE are intended for Proof of Concept and Test QA / Development systems only. For new production deployments, please refer to the Atmos appliance for a hardware solution or ViPR for a software-defined solution.


Out of the box Storage as a Service

CREATE GROUPS TRACK USAGE

SELF-SERVICE

Self-service request Instant access to storage Self-manage, report

Singapore Tokyo

Multi-tenant Single Global Namespace Web Services Access Intelligent metadata driven Policy

Automation PB Scale

Scalable Active-Active Architecture

Users or Application Owners

Atmos Atmos Cloud Delivery Platform

CLOUD STORAGE IT and Service Providers Deliver & manage storage service Monitor usage by tenant Meter usage for chargeback


Atmos Software Options

VMware vSphereNFS / FC / iSCSI Storage

Atmos Virtual Edition

Flexibility

ATMOS VEComplete Atmos functionality certified to run on EMC VNX, VMware-supported servers, & Third-party storage

Starts at 10 TB Up to 960 TB per site

VMware vSphere

ATMOS CEComplete Atmos functionality: • Multiple active/active• Unlimited multi-tenancy• Full policy controls

ATMOS LESubset of Atmos functionality: • 2 sites • 1 Tenant, 1 Subtenant• Limited policy configuration• Upgrade path to Atmos CE

Policy Engine, Access Methods, Operating Environment

Atmos purpose-built hardware

Policy Engine, Access Methods, Operating Environment


Atmos Hardware Options

Mid-entry point with room to expand (240)

1:30 disk ratio

60TB / 4 Node entry point

1:15 disk ratio

Up to 2880TB per rack (6TB)

1:60 disk ratio

G3-FLEX-240 / 360G3-FLEX-180 G3-DENSE-480

ATMOS HARDWARE Standard Components—Factory Configured, Racked, & Cabled Optional High Availability & Redundancy

ExpansionNodes

Add 4-node segments for flexibility

Intel Xeon Sandy Bridge and *Ivy Bridge1 / 2 / 4 / 6TB SATA

*Ivy Bridge processor for 6TB nodes only


ATMOS SDK, HTTP/S REST, CAS, IFS

NEW YORK U.K.

https://accesspoint.yourcompany.com

PACKAGED APPS

NEXT GEN APPS(WEB & MOBILE)

MEDICAL IMAGE ARCHIVING

CLOUD ARCHIVING

STORAGE-AS-A-SERVICE

Customer Application Business Unit

Multi-tenancySimplify• One System, Many Sites• API Driven

Scale• Multi-Tenant• No LUNS

Object Storage with EMC AtmosExtending the Use Case Beyond Archive


• Value to ISVs– Faster time to market with

Atmos infrastructure, tools, and resources

– Enhanced market visibility through joint marketing activities

– Greater customer credibility and satisfaction

– Extended reach to new markets

• Value to SP’s– A pre-integrated set of solutions

to address customers– Ability to tap into ISV install

base and brand– Joint marketing opportunities

Atmos ISV Partner ProgramEnables the creation and launch of Atmos-powered ISV solutions


Integrated Solutions

Content management & collaboration

WAN optimization and fast file transfer

Cloud backup and recovery

Archive to the cloud

File tiering

Mobile and file sync and share

Medical imaging archive

Server gateway

DiskXtenderCTA

NetWorker

SourceOne

Custom applications

DCTM

http://www.nice.com/

http://www.nice.com/


Atmos SDK provides language bindings, code, and sample apps Application Access Methods

Access methods – Web services: REST/SOAP– Traditional access: CIFS, NFS, CAS

APIs – Atmos REST API – Native S3 API

Broad range of language bindings


Atmos Developer Tools AtmosSync – “RoboCopy” for Atmos

– https://community.emc.com/docs/DOC-11009

Web Based Object Access– HTML5:

▪ http://code.google.com/p/atmos-js/wiki/HTML5App▪ For Atmos Online: http://bit.ly/Hysb33▪ For Ninefold: http://ninefold.com/cloud-storage/file-manager/

– AtmosChrome: https://chrome.google.com/webstore/detail/befofpjhdclgccimklkaheifjajbcmnk?utm_source=chrome-ntp-icon

– AtmosFox: http://www.suchisoft.com/atmosfox/AtmosFox_v0.9.xpi

SDKs for REST – Language Bindings for Developers– https://community.emc.com/docs/DOC-10404

https://community.emc.com/docs/DOC-11009

http://code.google.com/p/atmos-js/wiki/HTML5App

http://bit.ly/Hysb33

http://ninefold.com/cloud-storage/file-manager/

https://chrome.google.com/webstore/detail/befofpjhdclgccimklkaheifjajbcmnk?utm_source=chrome-ntp-icon

https://chrome.google.com/webstore/detail/befofpjhdclgccimklkaheifjajbcmnk?utm_source=chrome-ntp-icon

http://www.suchisoft.com/atmosfox/AtmosFox_v0.9.xpi

https://community.emc.com/docs/DOC-10404


Atmos Solution Examples


Cloud Tiering Appliance Key cloud archiving features

– Encryption– Compression

Encryption– Protect data at rest (DARE)– Customer / Managed tenant control

Compression– Optimize bandwidth utilization– Efficient use of target storage

Scalability enhancements– Archive 500M files per appliance– 1U HW platform with 10GbE OR vApp


Multi-tiered Archiving ExamplePrivateAtmos

SP

One-year-old

data

Six-month-old

data

VNX

Archived datareaches one year old

Updated

NetApp

PublicAtmos

SP


CTERA Cloud Storage Enablement

• All-in-one cloud storage enablement suite:

– backup, file sync, on-ramping and mobile access

• Centrally managed, delivered under your brand, based on storage infrastructure of your choice

• Hybrid architecture consisting of cloud gateways and managed agents ensuring LAN speed performance and end-to-end security

For Service Providers


CTERA Solution Architecture

PC/Mobile AgentsManaged Backup & Sync

CTERA Portal Service ProvisioningPlans, Billing, Tenants, Monitor

Flexible BackendEither Private of Public

Cloud GatewaysAll-in-one NAS/Backup/Sync

SMB/Branch

Cloud Gateway


Choice of manage cloud gateways and agents

-- Ranging for 1-bay to 8-bay RAID systems-- Agents for Windows, Linux, Mac, Servers

and Mobile-- Consistent Sync/Backup/Snapshot

technology

EMC/CTERA Deployment Model

Blade server using Xeon diskless blades-- 1 master DB, 1 failover + application

blades as needed-- Each application blade can handle 2,000

remote sites-- VMware vCenter HA for automatic failover

EMC Atmos Storage-- Highly scalable and reliable object storage-- Load balancing and failover option support

SAN StorageMeta DataVM Images

EMC AtmosObject

Storage

4 Gb FC1/10 GigE

CTERA Portal

File Sync& Agent Backup

3rd partyApp API

CTERA Gateway

CIFS &Agent Backup

Cloud Sync(Dedup)

Firewall


Atmos Sync & Share provides: Service provider revenue opportunity• Offer a “Dropbox-like” service to that

meets enterprise security needs• Help enterprises “compete” more

effectively with public cloud alternatives• Help enterprises get to market quickly

with a more secure, controlled solution that meets end-user needs

NEW YORK U.K.

EMC Atmos

• Use cloud storage with synch & share access to provide your own ‘drop box’ - like solution

• Provide anytime, anywhere multi-access from window, linux and mobile devices to sync & share with an Atmos Storage cloud

Oxygen Cloud - Sync & Share


Oxygen Cloud-Sync and Share

• Consumer ease of content portability

– Familiar user interface– Device independent – Fully automated sync

• IT level of security and control– Private EMC Atmos deployment– Native AD and LDAP– End-to-end file encryption– Account management and audit

Solution delivers sync and share ‘dropbox’ solution for the enterprise "EMC is a fantastic partner with innovative storage technology that spans a vast array of customer markets. Together, we will bring the powerful benefits of EMC Atmos and mobility to all our customers"

Peter Cheng, CEO, Oxygen Cloud

• Global, elastic storage infrastructure

– Universal global object namespace – Automated data placement, protection

and services – Scales-out seamlessly– Expandable to additional content use

cases


Oxygen Architecture – Data Flow

Corp

orat

e Fir

ewal

lOxygen Clients

Oxygen AD / LDAP Connector

Oxygen Storage Connector Atmos

Storage

CorporateAuthentication

WAN DMZ

TCP 80 or 443 (or 445)

LAN

Oxygen cloud services

2) Request authentication credentials.3) LDAP query to Corporate AD/LDAP server.

4) Return time sensitive security token.

5) Present security token for authorization.

6) Return storage location and encryption key.

7) Encrypt with provided key and send to Storage Connector.

1) Store file in Local Object Cache.

8) Write encrypted object to Atmos storage using REST interface.

Local Object Cache

TCP 443 TCP 389 or 636


Iomega Cloud Folder Mirroring Enable Atmos provided by service

provider to be a backing store for content on an Iomega device– Authenticates with public Atmos

services– Single folder on the Iomega device

mirrored to Atmos– Iomega copyjob utility schedules

data movement to Atmos– Ability to recover deleted files

Active with Service Providers Iomega targets: StorCenter ix and

px series network storage


Atmos Market Place



AT&T offers Atmos API ISV’s as Enablers

Other Offerings

Pick a use case, then pick an integrated App to plug in

http://www.f5.com/

http://www.f5.com/



Enabling Mobile Apps Native IOS-based and Android based apps with the Atmos SDK

SK Telecom T-Cloud Mobile BackupDevice sync



SwissComm’s Backup as a ServiceUses GeoParity to distribute active-active copies across their 4data centers



Ninefold+Oxygen’s “Business Cloud Drive” “An enterprise version of

Dropbox, stored in in Australia," Ninefold’s Peter James.

Enterprise features:– Active Directory or LDAP – Remote wipe or deauthorized devices.

Gateways run on Ninefold’s Compute Stack

Clients get their own gateway & Atmos account of share existing accounthttp://ninefold.com.au/


Ninefold’s “Cloud Storage File Manager” Leveraged EMC Published Open

Source tools on http://community.emc.com

Modern, Universal Access– Supports Client Free access to cloud

storage.– Works with any modern browsers.– HTML5 access can be embedded within

custom applications.– Eliminated needs for previous generation

methods such as WebDAV

http://ninefold.com.au/

http://community.emc.com/

Technology

EMC Atmos for service providers