11 | June 25, 2007

New Ways to Distribute Your Business' News:

All about Blogs, RSS, and Podcasts

Andy Halko, CEO of insivia

2

A blog is a website where entries are written in chronological order and displayed in reverse chronological order.

Wikipedia

2 | June 25, 2007

3

Why use a blog in the corporate environment? Relate to the reader.

Distribute information quickly.

Create a following.

Establish expertise.

Improve Search Engine Optimization

Stay with the Trends

3 | June 25, 2007

4

What should my blog content be?

● Developing your subject matter: defining your goals.

● Following the Golden Rules: keep it interesting, keep it focused.

● Checking the examples: Meet the Bloggers, finefrog, GoDaddy

● Putting it together: defining your corporate blog branding strategy.

4 | June 25, 2007

5

What technology should I use to start my blog?

● Branded versus non-branded blog sites: the right integration

● Third-Party sites and software or integrated: the right software

● Workflow: the right procedures

5 | June 25, 2007

6

RSS (Really Simple Syndication)

is a way to distribute or syndicate information in a standard

format that allows third-party softwares to obtain those feeds of

information and uniformly understand the structure of that

information so they can work with it.

6 | June 25, 2007

Website 1 Content

Website 2 Content

Website 3 Content

Website 4 Content

Standard Information Format

RSS

RSS Reader displaysinformation frommultiple sites.

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How can RSS fit into the corporate environment?

External to Internal Employees Get customer, competitive, industry information to their desktops.

Internal to External Audience Provide news, deals, updates, and much more to customers.

Internal to Internal Employees and organizations sharing information in one place.

7 | June 25, 2007

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What tools can I use to read RSS feeds?

From the specific to the personalized

Google's personalized pages (http://www.google.com/ig)

Feed Gator

Insivia's company intranet software

8 | June 25, 2007

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What kinds of feeds can I create and how do I create them?

Reaching great numbers: news and information

Using marketing opportunities and providing information in an inventive way:

coupons, software updates, policy updates, job openings

9 | June 25, 2007

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A podcast is the use of

both blogs and RSS specifically

relating to audio and video media.

10 | June 25, 2007

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How do podcasts fit into the corporate environment?

Audio and video media take the presenting online informationto the next level.

Adding interest: adding a personal touch and a human element

Visualizing it: making a message more impactful by appealing to different senses

11 | June 25, 2007

12

Why podcast in the corporate environment?

12 | June 25, 2007

Relate to the reader.

Distribute information quickly.

Create a following.

Establish expertise.

Improve Search Engine Optimization

Stay with the Trends

13

What should my podcast content include?

● Developing your subject matter: defining your goals.

● Following the Golden Rules: keep it interesting, focused— think first.

● Checking the examples: Meet the Bloggers, podcast.com

● Putting it together: defining your corporate podcast branding strategy.

13 | June 25, 2007

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What should I consider in my podcast strategy?

Quality

Branding

Structure and organization

Podcast subjects and missions

Guidelines

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What technology will I need to podcast?

Recording: quality counts

Publishing: using both blogs and RSS with tools like iTunes

16

Thank you!

Questions?

16 | June 25, 2007