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Effective Blog Posts by Lorna Sixsmith

How to Increase Traffic & Conversions to Sales

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How to Blog Effectively

• Content Creation Ideas• Headlines that Hook• Keyword Research Tool• Images• Looks count! Remember the

Presentation too• Importance of Tags &

Categories• Calls to Action

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Content Creation Ideas

• Benefits of your product/service• How to use your product/service• Reviews /comparisons of products• Write for the target market• Answer questions• Tell a story• Celebrity link• Interviews• Guest Posts

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Compelling Titles

• How To• Lists e.g. Ten Tips on ...., 10 Secrets of ..., 7 Ways to ...., 5

Nautical Wallpapers ...• Rhetorical Questions (address the reader)• Keyword First e.g. Wallpaper Wednesday• Promises e.g. The Ultimate Guide to ...., Probably the

best ..., The Quickest Way to..• Benefits – Use Power Words e.g. Free, fast, how to, learn• Part of a Club – e.g. Join us for ..., What Everyone knows

abouts ....

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Google Keyword Research Tool

• Use it to ensure your keywords are being searched for

• See how many people are searching for it• Gives you keyword ideas• A free and essential tool• Where to use Keywords

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Keyword Tool – Broad Match

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Keyword Tool – Exact Match

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Why Images Are Essential

• First Image – above the fold• Showcases• Breaks up text• Visual Interest• Explains your post further• Makes it relevant• Image will be shown when

shared on other platforms

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Presentation of Your Blog Post

• Clear Title• Images • Subheadings• Use Bold/italics to highlight• Use bullet points• Declutter your sidebar• Easy to navigate• About Us Page

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Blog Categories

• SEO Advantages• Makes Navigation easier• Easy to find in sidebar• Max: 5 categories per post• Relevance

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Blog Tags

• Tags = Keywords• Improve SEO by including Tags in sidebar• Tag Cloud• Wordpress collates tags• Use keyword tool to ensure optimisation

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Effective Calls to Action

• Ask for comments / invite interaction / encourage community

• Ask them to sign up for updates / like your facebook page

• Create a sense of urgency with special offers• Tell them what value they will gain• Get them to return by hinting at next week’s content• Always try to include a keyword in the hyperlink

(rather than ‘click here’)

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Other Ways to Grow Your Blog

• Part of a community• Comment on other blogs• Promote your blog on other

platforms e.g. Pinterest• Interact with others – don’t

just self promote

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Start Blogging – Stop Procrastinating

• Kill your Inner Blogging Critic

• Plan a schedule• Write down your goals/aims• Brainstorm some topics• Read some articles / blog

posts on blogging • Read blog posts in your

topic area

• Share to all your social media platforms

• Ask friends to read your post

• Write meaningful comments on ten blogs

• Plan your next blog post• Enjoy

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• Lorna Sixsmith• Write On Track• http://write-on-track.com• 086 1051007