Driving business-agility-with-business-process-management-slide

© 2009 IBM Corporation

Driving Business Agility With

Business Process Management

Dr. Angel Diaz

VP, IBM BPM and Connectivity


IBM Business Process Management

2

We are making progress on a Smarter Planet

Smarter Traffic

$15 Million Average Savings

Smarter Energy

15% Average Peak Reduction

Smarter Supply Chains

30% Average Cost Reduction



3

Yesterday’s best in class… is no longer good enough

Workforce:26% more productive

in a decade

Supplier Lead Time:62% faster in 2 years

Dock to Stock:50% faster in 2 years

IT Services:25% faster in 2 years

Tomorrow’s leaders must find new ways to grow

Sources: United States Bureau of Labor Statistics, United States Department of Energy, IBM Benchmarking Programs



4

Global business executives agree: Top performers

focus on growth

Top performers focus on growth while others focus on stabilization…

…And are 3x more likely to have work practices that are:

Dynamic:

• 2x greater use of process

automation and modeling

Collaborative:

• 3x greater use of collaborative

workspaces

Connected:

• 9x greater use of SOA

43%

32%

40%

29%

18%

28%

Developing New

Offerings

Expanding into

New Markets

Regulatory

Change

Significant Outperformers All Others

Source: IBM IBV Study, 2010



5

We are reaching a process inflection point

Dynamic change Ad-hoc, dynamic

tasks

Social and contextual capabilities

Extensive and inclusive business

networks

Business and IT convergence

Take control of your processes to fuel new growth while optimizing

costs and drive Greater Business Agility



6

Processes must be optimized across your broad

business network

AutoLOB

CommercialLOB

HomeLOB

InsuranceCarrier

Agents & Producers

Partners &Re-insurers

Con-sumers

Out-sourcedService

Providers

Financial Institutions

3rd PartyServices

DMV

Con-sumers

Claims Payment

InternalEmployees



7

Agile businesses that

actively converge

business and

technology have

• 7% higher EPS

growth

• 45% higher ROI

than their industry

peers

Drive process performance by aligning the engines of agilityRetail example



8

Drive process performance by aligning the engines of agilityRetail example



9

BPM from IBM empowers business-driven changeAnd increased agility through continuous process optimization

• Rich capabilities to support all BPM

project areas

• A strong foundation to scale

projects across the business network



10

Speed value and innovation with business-led

discovery and change

Discover Insights that enable innovation

Collaborate and connect with rich

information in the right context

Maximize the value of business interactions

Broadly flexibly and continuously improve

and govern processes

Optimize productivity and resources

Achieve agility and growth with IBM BPM today…



11

Business-led discovery, innovation, and changeDocument and analyze processes while leveraging the cloud

• Capture key business factors, actionable

strategies, and align your process initiatives

• Leverage community-based best practices and

industry content

• Visualize the relationships between your business

documents

• Collaborate & communicate with other

stakeholders & leaders across the business

IBM BPM Blueprint

IBM BPM BlueWorks

WebSphere Business Compass



12

Business-led discovery, innovation, and changeExtend model-driven design across the process lifecycle

Modeling

Reports / Analytics

Implementation

Interaction / Forms

Business

Leader

Business

Analyst

IT Developer

Business

Users

WebSphere Lombardi Edition

WebSphere Dynamic Process Edition



13

Interaction and collaborationwith role-based tools that increase alignment with IT

Empower UsersBusiness IT

Business

LeaderIT Leader

Process

OwnerBusiness

Analyst

IT Developer

IT Architect

Business

Users



14

Interaction and collaborationEffectively manage human tasks and workflow

• Flexible allocation of work maximizes human

resources and manages time constraints

• Rebalance and optimize team-based work

with changing business conditions

• Adjust processes "in-flight" to enable smart

collaboration between knowledge workers

• Quickly customize your end user experience and

integrate documents, images, or third party

visualizations (e.g., gadgets)

WebSphere Process Server



15

Continuous process optimizationMonitor, predict, and act with real-time business visibility

• Monitor metrics, business

situations, and events in real-time

• User customizable dashboards to

ensure targeted, relevant

information

• Feed and correlate alerts with

business event processing for

enhanced pattern

• Interact directly with processes in

real-time

• Predict future values of KPIs

based on historic and cyclic trends

• Trigger alerts when predicted

values indicate a problem

detectionWebSphere Business Monitor



16

Continuous process optimizationTransform visibility into rapid execution with business rules

User Tools

Orchestrated Processes Automated Business

Decisions

Transparent

Decision Service

Rule Repository

• Rapidly deploy changes

across processes

• Re-use decision assets

• Maximize automation

• Improve decision

governance

• Extend rule authoring to

business users

Execution Server

WebSphere ILOG BRMS



17

IBM capabilities infuse your processes with “points of agility”

Events Analytics Collaboration Rules Content Monitoring

Modeling & Design

Workflow & Integration

Product Manager

Marketing Manager

VP of Marketing

Customer

Define

Marketing

Strategy

Create

Campaign

Identify

Target

Customers

and Offering

Approve

Campaign

Execute

Campaign

Delivery

Channel

Monitor &

Evaluate

Campaign



18



Modeling & Design


Product Manager

Marketing Manager

VP of Marketing

Customer

Define

Marketing

Strategy

Create

Campaign

Identify

Target

Customers

and Offering

Approve

Campaign

Execute

Campaign

Delivery

Channel

Monitor &

Evaluate

Campaign

Predictive Analytics

Analyze 18 - 24 year old customer segment

to determine the likelihood of campaign

response

Predictive Analytics

Analyze 18 - 24 year old customer segment

to determine the likelihood of campaign

response



19



Modeling & Design


Product Manager

Marketing Manager

VP of Marketing

Customer

Define

Marketing

Strategy

Create

Campaign

Identify

Target

Customers

and Offering

Approve

Campaign

Execute

Campaign

Delivery

Channel

Monitor &

Evaluate

Campaign

Define Rules

If prepaid balance is less than 25%, send offer to load 1000 mins and get

10 mins free

Define Rules

If prepaid balance is less than 25%, send offer to load 1000 mins and get

10 mins free



20



Modeling & Design


Product Manager

Marketing Manager

VP of Marketing

Customer

Define

Marketing

Strategy

Create

Campaign

Identify

Target

Customers

and Offering

Approve

Campaign

Execute

Campaign

Delivery

Channel

Monitor &

Evaluate

Campaign

Collaborative Process

Improvement

Add SMS as a new delivery channel to the

campaign delivery process



21



Modeling & Design


Product Manager

Marketing Manager

VP of Marketing

Customer

Define

Marketing

Strategy

Create

Campaign

Identify

Target

Customers

and Offering

Approve

Campaign

Execute

Campaign

Delivery

Channel

Monitor &

Evaluate

Campaign

Dynamically Update

Rules

If subscriber spends $5 in 1 week on mobile

browsing, then receive 5 free SMSs



22



Modeling & Design


Product Manager

Marketing Manager

VP of Marketing

Customer

Define

Marketing

Strategy

Create

Campaign

Identify

Target

Customers

and Offering

Approve

Campaign

Execute

Campaign

Delivery

Channel

Monitor &

Evaluate

CampaignEvents

If campaign promotion target is not met, send

real-time alerts to market managers and

VPs



23



Modeling & Design


Product Manager

Marketing Manager

VP of Marketing

Customer

Define

Marketing

Strategy

Create

Campaign

Identify

Target

Customers

and Offering

Approve

Campaign

Execute

Campaign

Delivery

Channel

Monitor &

Evaluate

Campaign

Monitor key KPIs

• Sales increase % due to loyal customers

• % of sales lost



24 24

Over 5000 BPM customersin over 30 countries and growing

#1 in BPMS market share

• Market leading products

• Deep industry knowledge and

pre-built assets

• Largest partner ecosystem

• Global reach and scale

Source: BPM market share source: Gartner Market Share, CY2008, May 2009

Increase your agility with IBM BPM

Only IBM has the Business Expertise and Technology Platform to get you there



25

Get started building dynamic business processes today

• Visit BPM BlueWorks to learn more

about BPM and capture business

designs

• Begin documenting your BPM

projects in Blueprint

• Measure your business agility with

the Business Agility Index

• Contact IBM for a Business Process

Improvement Workshop

ibm.com/bpm

http://www.bpmblueworks.com/

http://www.lombardisoftware.com/bpm-blueprint-product.php

http://businessagility.btmcorporation.com/index.aspx

http://w3-103.ibm.com/software/xl/portal/viewcontent?type=doc&srcID=XW&docID=S774810T77992H92

