Dr Jeff Cornwall SEO Audit

DrJeffCornwall.comSEO Audit

Nashville SEO Group

Last Month:WordPress SEO Plugin

By Yoast

Last ThursdayOf Every Month

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DrJeffCornwall.comRedesign 3/21/2012



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Reasons for Redesign• Relieve strain on Belmont IT• Standardize on Belmont’s preferred CMS

• Update look/design• Generate ad revenue

Main tasks• Move to HostMonster• Convert Movable Type to WordPress• New theme/design• Add Google AdSense

Redesign Considerations

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SEOAudit

What traffic are you getting?

How are you getting that traffic?

How do we protect/increase traffic?


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6,000-11,000 visitors/month• 43% from Search Engines• 30% from Referrals / Links


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After Redesign:

Total Traffic Down 70%


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SEOAudit

After Redesign:

Search Engine Traffic Down 80%


SEOAudit

“Importance of Small Business” post:

200-400 visitors/month to 0


DrJeffCornwall.comDuplicate Content


DrJeffCornwall.comSEO Problems


Massive Duplicate ContentMisuse of Hx tags

Less content above foldNo meta descriptionNo branding in titles

Added large tag cloudPoor paginationCanonicalization

Tons of new low-value pages



Duplicate Content issuesNew low-quality pagesCanonicalization issuesPagination issues

The $200,000,000,000 Idea

Google was the 1st search engine to use the value of links to help rank pages in their results.

PageRank (named for founder Larry Page) is assigned to each webpage.This was a HUGE leap forward in serving more relevancy with less spam.


































DrJeffCornwall.comPageRank Dilution



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Change of URL with no 301 causes:• 404 error• No SEO link value


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Search Engine Traffic

DrJeffCornwall.comRecommendations


Install Yoast SEO Plugin301 old pages to newAsk linking site to update linksOptimize Homepage titleCreate default title & meta descriptionRemove tag cloudImplement rel=canonical



Duplicate Content issuesNew low-quality pagesCanonicalization issuesPagination issues

meta robots: noindex, follow• tags• date archives• author archives• archive subpages

Use excerpts


SEOAudit



Implement Google+ Author Highlighting

“Tests show a 30 percent increase in organic search engine traffic for websites using Microdata”http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830

“…clicks to the site dramatically increased by +150%”http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr

“The final number settled down around a 35% increase in click-through rate. That's 35% more traffic from Google than what I received before, and it was all free.”http://www.seomoz.org/blog/google-author-photos

Nashville SEO Group

Next Month:Rich Snippets

& Author Highlighting

Thursday 11/29Belmont 6:30pMcWhorter 114


Call 2 the Top for:

• Website Audits• Search Engine Optimization• Nashville SEO Group: 11/29 6:30p• 2theTopDesign/connect

615.715.9099 - [email protected]

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Dr Jeff Cornwall SEO Audit