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Green-IT Initiative @Amsterdam The Green IT-Hub
Dr. Anwar OsseyranSARA Managing Director
CUD Conference - Amsterdam, 23 September 2008
The World’s energy crisis
CUD Conference - Amsterdam, 23 September 2008
Higher Energy Costs
45% are energy and VAT taxes
CUD Conference - Amsterdam, 23 September 2008
Climate Change Will Cost Many Lives
CUD Conference - Amsterdam, 23 September 2008
Urban windmills and solar panels on house roofs
form part of Amsterdam's plans to cut
carbon dioxide emissions by 40 percent by 2025
Amsterdam to Cut CO2 Emissions by 40% by 2025
CUD Conference - Amsterdam, 23 September 2008
ICT sector produces 2% of CO2 -emission in Amsterdam
ICT is responsible for about 7% of total CO2 emission in Amsterdam
www.klimaat.amsterdam.nl
CO2 emission per sector in Amsterdam
CUD Conference - Amsterdam, 23 September 2008
ICT is Part of The Problem…
240 kg fossil fuel is need to produce 1 PC*……and this produces 700 kg CO2*50% of all hardware-related costs are energy-related*Data growth: Factor 10 every 5 years!*IT industry responsible for 2% of van de total world CO2 emission**
(*) IDC(**) Gartner
CUD Conference - Amsterdam, 23 September 2008
… But also of the Solution
CUD Conference - Amsterdam, 23 September 2008
Goal of the Amsterdam’s Green-IT initiative
The Amsterdam’s Green-IT project aims at the structural reduction of energy consumption in the Amsterdam area by:1. Structural reduction of energy
consumption of the ICT sector (Greening-IT)
2. Deploying ICT to reduce the energy consumption in all other sectors (Greening by IT).
CUD Conference - Amsterdam, 23 September 2008
We Must Work Together on CO2 Reduction
Reduce energy consumption, increase use of sustainable energy and improve fossil fuel combustionThree waves of measures
Development of regulation and metricsImplementation and enforcementCooperation & Innovation
Urgent need to join forces:Public and private sectors and also consumersSupport and extend existing initiativesSenterNovem: Join MJA (Long-Term Agreements) on energy efficiency
CUD Conference - Amsterdam, 23 September 2008
Greening IT: The Datacenter is in the spot light
CUD Conference - Amsterdam, 23 September 2008
Greening the Data Center: Power Loss Chain
:
Slide from BCS DCSG
95% 2.5%
2.5%
Transmission LossesTransformer LossesData Centre
40% 25% 35%Cooling LossesPower InfrastructureIT Equipment
65% 20% 15%Network EquipmentStorage EquipmentServers
30% 45% 25%Power SupplyOther ComponentsCPU
20% 80%Idle Time Power
CPU Load Power
35% 65% Heat ExhaustedElectricity GeneratedFossil Fuel
Data Centre
Equipment
Servers
CPU
CPU Utilisation
CPU energy yield: 0.5% of fossil fuel used!
CUD Conference - Amsterdam, 23 September 2008
Greening the Data Center: Collaboration is needed!
Collaboration is needed between:Energy providersInstallation equipment manufacturersData Center designers and service providersIT equipment suppliersApplication developersPolicy makers
Examples of trade-offsData center locationCooling
Water or air? Temperature?External air or recycled air? Cabinets or rooms?
Store heat and cooling?Modeling and controlling heat flowWaste heat: sell or reuse?
CUD Conference - Amsterdam, 23 September 2008
Or Use the Wave Energy and Sea Water Cooling
CUD Conference - Amsterdam, 23 September 2008
Green IT Participants
About 25 organizations (datacenters, ICT multinationals) have joined the Green-IT initiative.
ASP4all, BT Nederland N.V., Cisco Systems, Colt, DELL, ECN, Equinix, EvoSwitch, Getronics – Pinkroccade, Global Switch, HP, IBM, ICT~Office, Intel, Interxion, KPN, Level3, Microsoft, Sara, Schubergphilis, SenterNovem, Sun Microsystems, TelecityGroup, TNO-ICT, Xentech, RDC, XS4ALL, ICTroom, Ecofys, AIM, Topstad, Parthenondatacentres, AtosOrgin
CUD Conference - Amsterdam, 23 September 2008
Green-IT Discussion
Opportunities offered by Green IT:Energy and Cost savingsImprove competitivenessGuaranty continuityEnabling growthOffering new business opportunities
All participants are willing to:Contribute to Amsterdam’s CO2 targetAgree on a CO2 reduction targetDevelop ways for reducing energy consumption in own IT sector but also in other sectorsDevelop and adopt maintenance instruments (metrics, benchmarks, labels, certifications)
Most organizations are committed and already active!
CUD Conference - Amsterdam, 23 September 2008
ISPam: “Let’s Do IT Together!”
CUD Conference - Amsterdam, 23 September 2008
“ Green is in” Ads
CUD Conference - Amsterdam, 23 September 2008
Win an ICT Green Award!
CUD Conference - Amsterdam, 23 September 2008
Green-IT Initiative Approach
Raising energy awareness (whole value chain) Sharing of knowledge and expertise
Best practices and lessons learnedDefine and adopt climate goals
Develop a shared vision (across IT value chain)Define benchmarks and KPI’s (e.g. ECN) Harmonization with MJA, TGG and EU CoC
Develop Pilots (with/without Government as launching customers)Investigate desirability and feasibility of certifications and labelingDevelop and promote a Dutch Solution to contribute to the municipality climate goalsSign individual climate agreementsInnovation Award (ICT for CO2 reduction)
CUD Conference - Amsterdam, 23 September 2008
Green IT and Greening by IT
The Green IT Project is also aimed at Promoting and deploying ICT in other sectors stimulating the “Greening by IT”.
One example that appealed to participants is the use of thin clients in combination with glass fiber, virtualization/Grid technology and energy-efficient datacenters to realize high energy savings.
Supercomputing and broadband will also help decrease the CO2 footprint of other sectors
CUD Conference - Amsterdam, 23 September 2008
ICT CO2 immediate Reduction Potential
2008 05 22, OECD WORKSHOP ON ICT AND ENVIRONMENTAL CHALLENGES , Copenhagen
CUD Conference - Amsterdam, 23 September 2008
ICT Transformative CO2 Reduction Potential
2008 05 22, OECD WORKSHOP ON ICT AND ENVIRONMENTAL CHALLENGES , Copenhagen
CUD Conference - Amsterdam, 23 September 2008
Towards a High-Bandwidth Low-Carbon Future
CUD Conference - Amsterdam, 23 September 200825
Clean and efficient Combustion And Better Climate modeling With HPC
CUD Conference - Amsterdam, 23 September 2008