Dr Anwar Osseyran - Green-IT Initiative@Amsterdam The Green IT-Hub

Green-IT Initiative @Amsterdam The Green IT-Hub

Dr. Anwar OsseyranSARA Managing Director

[email protected]

CUD Conference - Amsterdam, 23 September 2008

The World’s energy crisis


Higher Energy Costs

45% are energy and VAT taxes


Climate Change Will Cost Many Lives


Urban windmills and solar panels on house roofs

form part of Amsterdam's plans to cut

carbon dioxide emissions by 40 percent by 2025

Amsterdam to Cut CO2 Emissions by 40% by 2025


ICT sector produces 2% of CO2 -emission in Amsterdam

ICT is responsible for about 7% of total CO2 emission in Amsterdam

www.klimaat.amsterdam.nl

CO2 emission per sector in Amsterdam


ICT is Part of The Problem…

240 kg fossil fuel is need to produce 1 PC*……and this produces 700 kg CO2*50% of all hardware-related costs are energy-related*Data growth: Factor 10 every 5 years!*IT industry responsible for 2% of van de total world CO2 emission**

(*) IDC(**) Gartner


… But also of the Solution


Goal of the Amsterdam’s Green-IT initiative

The Amsterdam’s Green-IT project aims at the structural reduction of energy consumption in the Amsterdam area by:1. Structural reduction of energy

consumption of the ICT sector (Greening-IT)

2. Deploying ICT to reduce the energy consumption in all other sectors (Greening by IT).


We Must Work Together on CO2 Reduction

Reduce energy consumption, increase use of sustainable energy and improve fossil fuel combustionThree waves of measures

Development of regulation and metricsImplementation and enforcementCooperation & Innovation

Urgent need to join forces:Public and private sectors and also consumersSupport and extend existing initiativesSenterNovem: Join MJA (Long-Term Agreements) on energy efficiency


Greening IT: The Datacenter is in the spot light


Greening the Data Center: Power Loss Chain

:

Slide from BCS DCSG

95% 2.5%

2.5%

Transmission LossesTransformer LossesData Centre

40% 25% 35%Cooling LossesPower InfrastructureIT Equipment

65% 20% 15%Network EquipmentStorage EquipmentServers

30% 45% 25%Power SupplyOther ComponentsCPU

20% 80%Idle Time Power

CPU Load Power

35% 65% Heat ExhaustedElectricity GeneratedFossil Fuel

Data Centre

Equipment

Servers

CPU

CPU Utilisation

CPU energy yield: 0.5% of fossil fuel used!


Greening the Data Center: Collaboration is needed!

Collaboration is needed between:Energy providersInstallation equipment manufacturersData Center designers and service providersIT equipment suppliersApplication developersPolicy makers

Examples of trade-offsData center locationCooling

Water or air? Temperature?External air or recycled air? Cabinets or rooms?

Store heat and cooling?Modeling and controlling heat flowWaste heat: sell or reuse?


Or Use the Wave Energy and Sea Water Cooling


Green IT Participants

About 25 organizations (datacenters, ICT multinationals) have joined the Green-IT initiative.

ASP4all, BT Nederland N.V., Cisco Systems, Colt, DELL, ECN, Equinix, EvoSwitch, Getronics – Pinkroccade, Global Switch, HP, IBM, ICT~Office, Intel, Interxion, KPN, Level3, Microsoft, Sara, Schubergphilis, SenterNovem, Sun Microsystems, TelecityGroup, TNO-ICT, Xentech, RDC, XS4ALL, ICTroom, Ecofys, AIM, Topstad, Parthenondatacentres, AtosOrgin


Green-IT Discussion

Opportunities offered by Green IT:Energy and Cost savingsImprove competitivenessGuaranty continuityEnabling growthOffering new business opportunities

All participants are willing to:Contribute to Amsterdam’s CO2 targetAgree on a CO2 reduction targetDevelop ways for reducing energy consumption in own IT sector but also in other sectorsDevelop and adopt maintenance instruments (metrics, benchmarks, labels, certifications)

Most organizations are committed and already active!


ISPam: “Let’s Do IT Together!”


“ Green is in” Ads


Win an ICT Green Award!


Green-IT Initiative Approach

Raising energy awareness (whole value chain) Sharing of knowledge and expertise

Best practices and lessons learnedDefine and adopt climate goals

Develop a shared vision (across IT value chain)Define benchmarks and KPI’s (e.g. ECN) Harmonization with MJA, TGG and EU CoC

Develop Pilots (with/without Government as launching customers)Investigate desirability and feasibility of certifications and labelingDevelop and promote a Dutch Solution to contribute to the municipality climate goalsSign individual climate agreementsInnovation Award (ICT for CO2 reduction)


Green IT and Greening by IT

The Green IT Project is also aimed at Promoting and deploying ICT in other sectors stimulating the “Greening by IT”.

One example that appealed to participants is the use of thin clients in combination with glass fiber, virtualization/Grid technology and energy-efficient datacenters to realize high energy savings.

Supercomputing and broadband will also help decrease the CO2 footprint of other sectors


ICT CO2 immediate Reduction Potential

2008 05 22, OECD WORKSHOP ON ICT AND ENVIRONMENTAL CHALLENGES , Copenhagen


ICT Transformative CO2 Reduction Potential

2008 05 22, OECD WORKSHOP ON ICT AND ENVIRONMENTAL CHALLENGES , Copenhagen


Towards a High-Bandwidth Low-Carbon Future


Clean and efficient Combustion And Better Climate modeling With HPC


Technology

Dr Anwar Osseyran - Green-IT Initiative@Amsterdam The Green IT-Hub