Embed Size (px)
DESCRIPTION
Do’s and don’ts on Facebook
Citation preview
Do’s and Don’ts on Facebook
The Do’s on FacebookFocus on the ContentEncourage InteractionsSetup Contests and gamesReward your fansPromote your Fan PageCreate Custom TabsBe prepared to respond to negative reviewsFollow Facebook policy
The Do’s on FacebookFocus on the ContentUpload images, videos, texts and
other media types around your brand, focusing on the interests of the community you want to build.
Encourage Interactions
Try to engage users by asking and answering on various updates. People are more likely to interact to a human tone of voice instead of a cold corporate talking. Tip: Use @ before a user name to mention specific users –like twitter)
The Do’s on FacebookSetup Contests and games
Be creative! Motivate people to participate and add entertainment value to their online experience
Reward your fansWhy should I hit the “Like” button? Do
you offer only information for your company and products? A way to attract more “Like” thumbs is to offer something special for your fans. (Vouchers, special offers etc.)
The Do’s on FacebookPromote your Fan PageAdd your Fan Page`s link in your website, blog, e-mail signatures
newsletters and printed media.
Create Custom TabsCreate custom tabs with compelling images or videos. This could
be a presentation of your company, a contest announcement or even an application.
The Do’s on FacebookBe prepared to respond to negative reviews
People are more likely to express their negative reviews and comments straight to the brand. We should always be prepared to respond a negative review rather than just trying to hide it or delete. It requires a specific policy and the right spokesperson to handle this kind of situations.
Follow Facebook PolicyIt becomes really important to follow
Facebook Policy, if you are a page administrator. This will help you add value to your page and also guarantee you out of all legal issues. Please see https://www.facebook.com/page_guidelines.php
The Don’ts on Facebook
Don`t invite all of your friends
Don`t leave the spam postsDon`t spam your usersDon`t forget the Privacy issues
Don`t create fake accountsDon`t be so serious
The Don’ts on Facebook
Don`t invite all of your friends
You should not invite all of your friends but only the ones you believe who are interested in the page. It is really annoying to receive notifications and invitations from things you are not interested in.
Don`t leave the spam posts
Don`t let spam posts and links within Fan Page`s wall. This kind of moderation is not against freedom but it ensures that users will respect the community members.
The Don’ts on Facebook
Don`t post from the same source
Don`t keep on posting only your website`s feed, even if you have a news media website.
Don`t spam your users
Don`t send promotional notifications every day. It is not effective but annoying.
The Don’ts on Facebook
Don`t forget the Privacy issues
Don`t upload images or videos and don’t tag users without a given permission. Privacy is a sensitive part that you must be extra careful.
Don`t create fake accounts
Don’t create fake accounts to represent or support brands. Your target in a social media campaign is not to collect tons of fans or friends but to build relationships.
The Don’ts on Facebook
Don`t be so serious
For the community managers: Don’t take yourself so serious. People always enjoy a cool attitude.
