DKS EAP Presentation

DKS EAP : ENTERPRISE ANALYTICAL PORTAL

Juan Francisco García Founder & CEO

May 2014

SAN FRANCISCO | BARCELONA | MADRID

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Index of Contents

1. DatKnoSys’ Mission

2. DKS EAP introduction

3. DKS EAP Modules

4. Solution DKS EAP

5. Value proposition

2 DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp

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Managers and business managers need to make accurate

decisions based on all data available in the company, market and environment. The recent economic crisis has grown this need.

Managers don't understand technology or business intelligence

products. They simply wish to connect to an information portal where they can receive a quick and accurate update of what

happens in their company and market. "Google analytics for

companies"

The problem: Decision makers

DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp

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DatKnoSys’ Mission

DEMOGRAPHICS, ECONOMIC, WORK MARKET, LAND REGISTRY, PRICES,…

We are experts providing a global business overview to improve decision making. DatKnoSys integrates internal company data and external market data.

COMPETITORS’ DATA

CUSTOMER OPINION MY DATA

MY BUSINESS

SALES, Nº COSTUMERS, ADVERTISING INVESTMENT ,…

POSTS IN SOCIAL MEDIA, BLOG , SURVEYS,…

INDICATORS FROM THE OWN SECTOR, Nº OF COMPETITORS, PRESS RELEASES,…

EXTERNAL DATA


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DKS EAP – Enterprise Analytical Portal

Business Analytical Portal that

integrates: key performance

indicators (KPIs), spatial

information (geomarketing),

advanced analysis (data mining),

reporting, collaborative notes,...

EVERYTHING YOU NEED FOR YOUR

ANALYTICS IN ONE SINGLE PORTAL

Adaptable to any business.

Intuitive and easy to use.

Unique platform, all functionalities integrated .

Facing the BigData: handling of large volume of data. Global: complementing the information available

from the company with the market.


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DKS EAP Introduction

BENEFITS Information in a single platform: business indicators (KPIs), spatial information (geomarketing), advanced analysis (data mining), reporting, collaborative notes, …

Easy to perform predictive analysis.

Global vision: it integrates and blends all internal and external data existing in the market.


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DKS EAP Modules

DKS EAP MODULES

DKS DashView DKS GeoSmart DKS Reports DKS DataMart DKS DataMining Collaborative Notes

*They add

functionality


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DKS EAP module: DKS DashView

BENEFITS

Business control.

Monitoring KPIs.

Data analysis in a dynamic way.

Data merged from the company and from the market.

Reports’ visualization.

Geospatial analysis.

DKS DASHVIEW IS A DASHBOARD PLATFORM WITH KEY PERFORMANCE INDICATORS TO ANALYZE BUSINESS.

8 8 DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp

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The information is distributed in different tabs, indicators, charts...

10 DKS EAP module: DKS DashView

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Properties

Graphics libraries integrated.

AnyChart, AnyStock, Ravis

Different selector types:

Lists, calendars, buttons, checks, sliders, etc…

Bidirectional flow selections:

Graphics – Tables ; Tables -- Graphics.

Integration of third-party modules via Iframe or Native-Flash.

DKS EAP module: DKS DashView


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12 DKS EAP module: DKS GeoSmart

BENEFITS Integrates internal data from the company: sales, costumers,

suppliers,… with external data from the market: Statistics, chamber of commerce,…

Provides an overview of influence’s areas.

Determines zones with more and less sales.

Studies point of sales cannibalization.

Identifies areas with more and less demand.

DKS GEOSMART IS A GEOMARKETING TOOL THAT ANALYZE BUSINESS INDICATORS BASE UPON A SPATIAL VARIABLE.

11 [email protected] | +34 686 71 25 19 | Twitter: @DatKnoSys 11 DatKnoSys | www.datknosys.com Juan Francisco García | [email protected] | @juanfrangp

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General view of an information tab

DKS EAP module: DKS GeoSmart


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PROPERTIES Maps’ indicators:

• Labels, icons, shapes, graphics, coropleth

Influence’s areas by distance and drivetime.

QlikView integration.

GeoServer and PostGIS are used to obtain demographic data and polygons.

Cartography: Google, GoogleHybrid,GoogleAerial, Bing, Bing_Hybrid, BingAerial,

Yahoo, Yahoo_Aerial, YahooHybrid, OpenStreetMaps, MapQuest, MapQuestAerial, Mapnik,

Maplint, CycleMap, TransportMaps (is in early stage) and DayLight.

14 DKS EAP module: DKS GeoSmart


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BENEFITS Definition and implementation of KPIs (Brand awareness, churn,

satisfaction, ROI...).

Tactical and strategic customer segmentation.

Report and recovery of deserters.

Customers evolution prediction.

Attracting new customers.

Customer retention.

Shopping basket analysis.

Recommendation systems.

DKS DATA MINING AIMS IS TO OBTAIN A BETTER CUSTOMERS’ INSIGHT AND UNDERSTANDING, REGARDING CHARACTERISTICS AND ACTIVITY THROUGH BIG DATA ANALYSIS.

15 DKS EAP module: Data Mining


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DKS REPORTS CAN GENERATE SIMPLE AND AUTOMATED REPORTS BASED ON AVAILABLE PLATFORM INFORMATION. IT ALLOWS YOU TO DOCUMENT THE CURRENT COMPANY’S SITUATION AND SHARE THIS INFORMATION FOR BUSINESS DECISION.

BENEFITS

Preset and custom tailored reporting.

Automated programming of mailing.

Export to multiple formats.

Ad-hoc reporting.

Documentation updated and useful for decision making.

DKS EAP module: DKS Reports


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DKS EAP module: DKS Reports


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THE DKS DATAMART MODULE ALLOWS THE STORAGE AND ANALYSIS SERVICE OF BIG DATA. IT IS BUILT ON INNOVATIVE TECHNOLOGIES AND EXCLUSIVE DATABASES FOR EACH AREA.

BENEFITS

Collecting and integrating data from multiple sources.

Diversity of data formats.

Large volumes of data (terabytes).

Instant access to any data with excellent response times.

Specific innovative technology in this area.

DKS EAP module: DKS DataMart


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WITH THIS INNOVATIVE TECHNOLOGY “COLLABORATIVE NOTES” YOU MAY SHARE AND ACCESS DOCUMENTS AND NOTES IN COMBINATION WITH YOUR BUSINESS INDICATORS AND REPORT BACK TO DKS EAP. ALWAYS COLLABORATING WITH YOUR EMPLOYEES AND COMMUNITY (SOCIAL KNOWLEDGE CONCEPT).

BENEFITS

Access corporate documents and notes.

Create your own documents / notes to share with your colleagues in DKS EAP.

Complete and comprehensive analysis: Data Structured + Unstructured (Text).

Social Knowledge.

19 DKS EAP: Collaborative notes


*Extra functionality

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Solutions DKS EAP


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Solutions DKS EAP Based: DKS SocialSmart

DKS SOCIALSMART IS THE SOCIAL ANALYTICS SOLUTION THAT INTEGRATES DATA FROM THE DIFFERENT SOCIAL NETWORKS AND BLOGS. DKS SOCIALSMART MEASURES RELATIVE POSITION OF YOUR BRAND COMPARED WITH A SET OF BRANDS COMPETITORS.

BENEFITS

Calculates Social Media ROI.

Determines the reputation of the company and the relative position

on the Internet comparing with its competitors.

Discovers the influencers and trolls.

Analyzes likes of each brand (feelings) positive, negative or

neutral.

Content evaluation. Identifies blogs, webs, where a specific topic is

mentioned.

Integrates online and offline customers’ data (Social CRM).


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Solutions DKS EAP Based: DKS SocialSmart



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Solutions DKS EAP Based: DKS SocialSmart SME

DKS SOCIALSMART SME IS THE ANALYSIS AND INTELLIGENCE COMPETITIVE SOCIAL MEDIA PORTAL FOR SME MARKET.

BENEFITS

Generates and loyalty your community.

Identifies which are the trending topics of your brand and your market.

Identifies what will be the effects of your promotions.

Discovers the key influencers of your brand and engage them.

Analyzes if the sentiment of the mentions are positive, negative or

neutral. (Measure key metrics around buzz and sentiment)


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Solutions DKS EAP Based: DKS SocialSmart SME



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Solutions DKS EAP Based: DKS SmarKet

BENEFITS

Improvement of the performance on Marketing investment.

Searches standards in yours sales data.

Customer’s segmentation.

Prediction customer’s behavior.

ROI measurement in different campaigns.

DKS SMARKET IS A CUSTOMER’S INTELLIGENCE PORTAL THAT OPTIMIZES MARKETING CAMPAIGNS THROUGH CONSUMER LIFE CYCLES


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Solutions DKS EAP Based: DKS SmarKet



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Solutions DKS EAP Based: DKS Employ Viewer

THE DKS EMPLOY VIEWER PROVIDES A DETAILED VIEW OF SPECIFIC INFORMATION ON EMPLOYMENT

BENEFITS

Access to the service is via browser site with restricted access by user profiles.

Provision of infrastructure, implementation services, adaptation, customer support

and advice throughout the service.

It is a service dedicated to providing and displaying information, compare and

analyze in order to make easier customers decisions making.

This service is specially geared towards to town councils and city councils‘ needs

and all those services and institutions that demand a better understanding of the

real situation of territory in matters of employment and socio-demographic data

(employment agencies, employment services, etc..) .


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Solutions DKS EAP Based: DKS Employ Viewer



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Value proposition

We are experts in integration and data analysis

We extract the most of your company’s data and market data

Providing a clear overview to understand what is happening

We suggest you actions that you may carry out

Leave you decide with the maximum information


© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com

Thank you! We are at your service

Juan Francisco García| Founder & CEO

[email protected]

www.datknosys.com

© DatKnoSys Inc. ( Data Knowledge Systems) – All rights reserved

SAN FRANCISCO | BARCELONA | MADRID

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DKS EAP Presentation