Digital Winners 2013: Morten holst final

  • Published on
    17-Jan-2015

  • View
    103

  • Download
    0

Embed Size (px)

DESCRIPTION

Digital Winners 7-8 November: What kind of impact will mobile internet have on my business? Morten Holst

Transcript

<ul><li> 1. What kind of impact will mobile internet have on my business? Focus on the media industry change the last 10 years and the challenges going forward.Morten Holst CMDigital AS</li></ul> <p> 2. What will change? 3. Change is good(?!) 4. The media industry need to reinvent itself 5. Most industries need to reinvent itself 6. -Really! 7. Can it be so hard? 8. Space is big. You just won't believe how vastly, hugely, mind- bogglingly big it is. I mean, you may think it's a long way down the road to the chemist's, but that's just peanuts to space. Douglas Adams, The hitchhikers Guide to the Galaxy 9. Trying to create new business and new revenues is not really reinventing yourself 10. Two inventions with mind-bogglingly impact has just hit the humanity 11. Mobile is big. You just won't believe how vastly, hugely, mind- bogglingly big it is. I mean, you may think online news is hard to cope with, but that's just peanuts to mobile. Inspired by Douglas Adams 12. Consumer power User driven distributionUser generated yourOut of controlPersonal and relevant 13. Two inventions with a #&amp;@@$%# impact when combined! 14. += 15. Its only just started? 16. Almost impossible. 17. Human beings, who are almost unique in having the ability to learn from the experience of others, are also remarkable for their apparent disinclination to do so. Douglas Adams, "Last Chance to See" 18. 20002001200220032004199920072012 TV2 1997 til 2012 19. TV 2 Film 20. We knew ten years in advance: Mobile video User generated content Time-shift Right owners bypassing the broadcasters Movement towards niches 21. Old winners fail 22. Always 23. Sorry! 24. Why? 25. Even more problems 26. It is a mistake to think you can solve any major problems just with potatoes. Douglas Adams 27. Oh, and then we want readers to pay 28. Some great opportunities: Much cheaper to build new solutions Much faster to go from idea to product rollout The infrastructure you need is already there Users ready to embrace new solutions that solves digital needs 29. The tools is just waiting for your initiative Smartphone penetration Mobile bandwidth Data traffic pricing Payment ID-solutions Sharing and distribution Personalization systems Mobile and digital user habits Social servises 30. The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. Douglas Adams, Mostly Harmless 31. Thank you! Morten@cmdigital.no </p>