What kind of impact will mobile

internet have on my business? Focus on the media industry change the last 10 years and the

challenges going forward.

Morten Holst

CMDigital AS

What will change?

Change is good(?!)

The media industry need to reinvent itself

Most industries need to reinvent itself

-Really!

Can it be so hard?

Space is big. You just won't believe how

vastly, hugely, mind- bogglingly big it is.

I mean, you may think it's a long way

down the road to the chemist's, but

that's just peanuts to space. Douglas Adams, The hitchhiker’s Guide to the Galaxy

Trying to create new business and new

revenues is not really reinventing yourself

Two inventions with mind-bogglingly impact

has just hit the humanity…

Mobile is big. You just won't believe how

vastly, hugely, mind- bogglingly big it is.

I mean, you may think online news is

hard to cope with, but that's just peanuts

to mobile.

Inspired by Douglas Adams

Consumer power

User driven distribution

User generated

Out of control

Personal and relevant

your

Two inventions with a #&@@$€%# impact

when combined!

+ =

It’s only just

started?

Almost impossible.

Human beings, who are almost

unique in having the ability to learn

from the experience of others, are

also remarkable for their apparent

disinclination to do so.

Douglas Adams, "Last Chance to See"

1999 2012

2000 2001 2002 2003 2004 2007

TV2 1997 til 2012

TV 2 Film

We knew ten years in advance:

• Mobile video

• User generated content

• Time-shift

• Right owners bypassing the broadcasters

• Movement towards niches

Old winners fail…

Always

Sorry!

Why?

Even more problems…

It is a mistake to think

you can solve any major

problems just with

potatoes.

Douglas Adams

Oh, and then we want readers to pay…

Some great opportunities:

• Much cheaper to build new solutions

• Much faster to go from idea to product rollout

• The infrastructure you need is already there

• Users ready to embrace new solutions that solves digital

needs

The tools is just waiting

for your initiative • Smartphone penetration

• Mobile bandwidth

• Data traffic pricing

• Payment

• ID-solutions

• Sharing and distribution

• Personalization systems

• Mobile and digital user habits

• Social servises

The major difference between a thing that might go

wrong and a thing that cannot possibly go wrong is

that when a thing that cannot possibly go wrong goes

wrong it usually turns out to be impossible to get at or

repair.

Douglas Adams, Mostly Harmless

Thank you!

Morten@cmdigital.no