Public

www.bynder.com

DAM for Dummies Understand how a DAM system can benefit your

organization and how you can get buy in from your team

DAM for Dummies Presenters

Emily Kolvitz Author, Digital Asset Management Consultant, Digital Librarian, DAM Manager, and Marketer at Bynder

Stephanie Diamond Author, President of Digital Media Works Inc. Author of many other books including“Content Marketing Strategies for Dummies”

Interactive Webinar!

• Live Polling • Q & A • Use #DAMforDummies to

continue the conversation a!er the webinar

• Book giveaway for active participation! (2 books)

DAM for Dummies webinar

What we’ll cover in the webinar

Concepts that have created the need for DAM

How DAM can benefit your organization

Tools to help you build a business case and generate buy-in

Finally, we’ll do a nice Q & A session at the end with the authors

DAM for Dummies Book

About the Dummies book

Fundamentals of DAM

How to develop a structure/taxonomy

How to establish roles & permissions

Implementation & user adoption

Integration with other systems

Showing return on investment

Best practices for DAM Launch

DAM is for dummies because anyone can use it in the same way that people easily

use things like Twitter, Facebook and Google.

LIVE

Warm up Exercises Find Your Logo and type “done” in the chat when you’ve

found it! Tell us how you found it, or, if you didn’t find it!

Finally, tell us if you know it’s the right version.

Demo: How does Bynder find their logo?

LIVE POLL

How much time do you spend looking for digital content every week? A) Under an hour B) Over 2 hours C) Over 4 hours D) You don’t even want to know!

What about other people? How long are they looking for stuff?

0

0,15

0,3

0,45

0,6

Time spent looking for digital content

Under 1 hour Over 2 hours Over 4 hours You don't want to know!

#DAMforDummies

How much time do you spend looking for content each week?

14%

14%

29%

29%

14%

Taxonomy Governance Use and adoption Metadata application Something else

#DAMforDummies

What is the biggest problem your company faces in regards to digital asset management?

Why DAM?

Changing trends that created a need for DAM solutions

Change in buying behaviour

Need to prove ROI (Return on investment)

Introduction of SaaS (So!ware as a service)

Development of content marketing

Need for Omni-channel marketing

Reduction of product life cycles

Benefitting from DAM

Building the case

Benefitting from DAM Improve operational efficiency

Increase marketing productivity

Reduce costs

Shorten marketing cycle time

Increase security and compliance

Promote better content optimisation

Provide more effective brand experiences

Building the case

Benefitting from DAM Single source of truth

Globally accessible library for company content

NO VPN needed, get assets anytime anywhere

Increases security and compliance

Increases brand continuity

Facilities collaboration

Building the case

Benefitting from DAM You’re no longer have to be the DAM. if you’re the guy

people go to to get assets!

Team members no longer say things like ““It would be

great if there was a central place to go”

Everyone gets back time spent searching for content

And also….

Building the case

DAM becomes your internal Google

Live Poll: Does your organization already have a DAM in place?

A. Yes

B. No

C. Maybe

57% 29%

14%

Maybe Yes No

#DAMforDummies

What others said: Does your organization already have a DAM in place?

How to

Get decision maker buy-in today

Decision maker support to acquire a DAM tool continues

to be a barrier for many. Here are some tips to overcome

that and help build out the business case for DAM.

Building the case

DAM knowledge DAM for Dummies Book

Bynder Resources Directory

The DAM Directory

CMSWire

Sign up also at your local library for free login credentials/database access for DAM research!

DAM Survey for your company

Free DAM Survey Template

DAM for Dummies

Author Q & A We sent out some questions ahead of the webinar that

Stephanie and I would like to discuss before we get into the

open Q & A

DAM for Dummies Q&A with the authors

Emily Kolvitz Author, Digital Asset Management Consultant, Digital Librarian, DAM Manager, and Marketer at Bynder

Stephanie Diamond Author, President of Digital Media Works Inc. Author of many other books including“Content Marketing Strategies for Dummies”

Wrap up

Visit bynder.com/Dummies for your copy of the DAM for Dummies book to learn more!

Use #DAMforDummies on twitter with your additional thoughts and questions about the book! @ekolvitz @diamondsf

Remember, we’ll choose a winner based on active participation in this webinar and on this topic on twitter in the next week!