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Verschiedene Märkte – verschiedene Anforderungen
Dr. Matthias KaiserswerthVice President and DirectorIBM Research - Zurich
Wednesday, April 25, 12
IBM Research weltweit
2
Almaden (CA)seit 1952
Austin (TX)seit 1995
Watson (NY)gegründet in New York, 1945
Haifaseit 1972
Delhiseit 1998
Beijingseit 1995
Tokyoseit 1982Brazil
seit 2010
Zurichseit 1956
Wednesday, April 25, 12
- gegründet 1956
- 45 Nationalitäten
- 90 Kollaborationen mit Universitäten, Partnern aus der Industrie und öffentlichen Institutionen
- 2 Nobelpreise (1986 und 1987)
- Binnig und Rohrer Nanotechnology Center in 2011 eröffnet
IBM Research - Zürich Today
Wednesday, April 25, 12
4
Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise: Delivering Services and Selling Locally
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Wednesday, April 25, 12
4
Verschiedene Märkte – verschiedene Anforderungen
Globally Integrated Enterprise: Delivering Services and Selling Locally
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Wednesday, April 25, 12
International Exporting
5
20th century 21st century
Globally Integrated Enterprise
Wednesday, April 25, 12
International Exporting
5
20th century 21st century
Globally Integrated Enterprise
Wednesday, April 25, 12
Multinational: Country silos
20th century 21st century
Globally Integrated Enterprise
Wednesday, April 25, 12
Multinational: Country silos
20th century 21st century
Globally Integrated Enterprise
Wednesday, April 25, 12
Global: Full Integration
7
20th century 21st century
Globally Integrated Enterprise
Wednesday, April 25, 12
Global: Full Integration
7
20th century 21st century
Globally Integrated Enterprise
Wednesday, April 25, 12
Growth Market Leadership
8
Growth Markets Share of Geographic Revenue (excluding divested businesses of PCs and printers)
211%
00 06 07 08 09 10 1122%
Wednesday, April 25, 12
9
Verschiedene Märkte – verschiedene Anforderungen
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Globally Integrated Enterprise: Delivering Services and Selling Locally
Wednesday, April 25, 12
9
Verschiedene Märkte – verschiedene Anforderungen
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Globally Integrated Enterprise: Delivering Services and Selling Locally
Wednesday, April 25, 12
Is Mobile Africa’s Future?
10
African economies are among the fastest-growing in the world.
1 The Economist, 2011.2 United States Agency for International Development.
Wednesday, April 25, 12
11
Is Mobile Africa’s Future?
3 Africa—Mobile Voice and Data Communications Statistics, 2011. 4 GSMA, 2011.
Wednesday, April 25, 12
12
Is Mobile Africa’s Future?
6 Pyramid Research.
Wednesday, April 25, 12
13
A Smarter Mobile Future?
Services
Apps and Content
Network Management
CustomerSupport
Security
Wednesday, April 25, 12
14
Verschiedene Märkte – verschiedene Anforderungen
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Globally Integrated Enterprise: Delivering Services and Selling Locally
Wednesday, April 25, 12
14
Verschiedene Märkte – verschiedene Anforderungen
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Globally Integrated Enterprise: Delivering Services and Selling Locally
Wednesday, April 25, 12
Spoken Web
15
Wednesday, April 25, 12
Spoken Web Voice Sites
16
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Wednesday, April 25, 12
17
Verschiedene Märkte – verschiedene Anforderungen
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Globally Integrated Enterprise: Delivering Services and Selling Locally
Wednesday, April 25, 12
17
Verschiedene Märkte – verschiedene Anforderungen
Are Mobile Services the Future of Africa?
Spoken Web In India: Internet Services for the Illiterate
Farmer calls voice site
Program about health screenings
Program about crop rotations
Program about government assistance
Program about spring planting
Farmer asks question about chana crop
Announcements
Radio
Questions
Commerce
Farmer answers question about pesticide use
Farmer asks question about irrigation
Villager makes appointment with plumber
Villager makes appointment
Plumber posts advertisement
Veterinarian posts schedule
Painter posts schedule and prices
Handyman posts schedule
Farmer asks question about pesticide use
Farmer answers question about chana crop
Government posts electric outages
Villager posts train schedule
Villager posts local grain prices
Mobile hospital posts schedule
Online Banking: Security and Convenience in a ZTIC
Globally Integrated Enterprise: Delivering Services and Selling Locally
Wednesday, April 25, 12
Online Banking Security
18
Wednesday, April 25, 12
Online Banking Security
19
Wednesday, April 25, 12
Online Banking Security
19
IBM Zone Trusted Information Channel
Wednesday, April 25, 12
Online Banking Security
19
Wednesday, April 25, 12
Online Banking Security
19
Do you confirm a money transfer of 545.89 CHF to Z Bank in Richterswil?
Wednesday, April 25, 12
Summary
20
Wednesday, April 25, 12
Summary
•Local innovation matters as much as global innovation
20
Wednesday, April 25, 12
Summary
•Local innovation matters as much as global innovation•Local presence = cultural awareness
20
Wednesday, April 25, 12
Summary
•Local innovation matters as much as global innovation•Local presence = cultural awareness•Local is good, but keep it integrated
20
Wednesday, April 25, 12
Summary
•Local innovation matters as much as global innovation•Local presence = cultural awareness•Local is good, but keep it integrated•Market specific innovations can be translated into global innovations once they are successful
20
Wednesday, April 25, 12
Summary
•Local innovation matters as much as global innovation•Local presence = cultural awareness•Local is good, but keep it integrated•Market specific innovations can be translated into global innovations once they are successful•IBM Corp Service Corps: Start locally with social responsibility projects
20
Wednesday, April 25, 12
