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Difference Between SEO and PPC
Main Difference Between SEO(Search Engine
Optimization) and PPC(Pay Per Click)
In SEO traffic comes from by organic visitors but in PPC its not free, you have to pay a certain cost for a click.
You can get first page positions if your web site is optimized for search engines only.
You can get your ad on the first page by paying a certain cost.
SEO:If your ranking is one of the the top position and your seo strategy is good then your site will stay in the first position. PPC:PPC ads can get more clicks but this means that you pay more.