© 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Amit Patel, GM AWS Mobile

Develop, Test, and Engage

with AWS Mobile Services

It’s a Competitive Market

4 Million+ Mobile Apps in the App

Store and Google Play

18 WeeksAverage time to build

mobile apps

25%Apps abandoned

after first use

Source: App Annie 2016

Recode 2016

Unique

features

Time to

market

Scale,

performance

App

quality

There are trade-offs

Focus on the stuff that

makes your app great

…and not the backend

heavy-lifting

Mobile developers are choosing AWS

Ryan Ogle

CTO, Tinder

Develop > Deliver > Engage

AWS offers a breadth of proven services

Get out of box scalability, flexibility & security

Use your favorite

{ language,

IDE,

toolchain }

Pay as you go

Scalability Security & ComplianceFlexibility

Use the services in your app with minimal effort

Authenticate users

Analyze user behavior

Store and share media

Synchronize data

Deliver media

Amazon Cognito

(Sync)

Amazon Cognito

(Identity)Amazon S3

Amazon CloudFront

Store data

Amazon DynamoDB

Amazon RDS

Track retentionAmazon Mobile

Analytics

Send push notificationsAmazon SNS

Mobile Push

Run server-side logic

Lambda

Device Farm

Test your app

Amazon Mobile

Analytics

AWS Mobile SDKs

AWS Mobile Hub

Develop > Deliver > Engage

Find and fix issues. Test your app on real devices.

Continuously deliver quality applications.

…

Monitor app health and nip issues in the bud.

Demo

Develop > Deliver > Engage

Generate insights to drive informed decisions

Analytics on usage,

retention and

monetization

Flexible app

instrumentation and

automated S3 /

Redshift integration

Integrated Mobile

and Web analytics

Effectively message users to improve engagement

Message users via

Email, SMS, Mobile

Push or Desktop

Push

Enable direct (one to

one) or broadcast

(one to many)

messaging

Automate messaging

using SNS APIs

Thank You!