Sjoerd BlauwAllan Lin

Renske van SlootenPieter Visser

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Design an Open Company Network for Tam Tam

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AgendaIntroduction

Open CompanyOpportunitySolution

FeedbackDemonstration

FutureRecommendations and Conclusion

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Tam TamFull service software companyDelftInnovative

HutspotVisionBelieve in Open Company

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OpportunityCompanies more open

Less costsFlexibleNew way of working

No software available

Showcase: Tam Tam

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Model

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Open Innovation

Collaboration

Managing your network

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Social networks

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NetworkImportant to maintain

Human natureInformation exchangeBuilding better relationshipsKnow your company

Keeping in touch

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Can’t we do that already?

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Keeping in touch at work

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Not sufficientLimited reachNot structured

WasteInformationPotential synergies

New way of keeping in touch

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Current platforms

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Current platforms at Tam Tam

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A new platform

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New platformIntegrating existing accounts

Direct overview of activities

Ranking of information

Low barrier

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New platformProgrammed ourselvesAdded several lead usersEcosystem company

Tam TamHutspot

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From employees Tam Tam

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User testLast week

1000 messages12 users22 integrated accounts1500 pageviews

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Reactions“I can see the possibilities”

“Promising prototype”

“This might actually save me time”

“This can work outside companies too”

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Feature listEasy to registerSearchingFilteringFriend listNetwork overviewIntegrated accountsReply directly

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What can we expect?

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FutureOpen way of working is future

Platform can help

CompetitionOther social website see problem

Merging Developing tools for activity overview

But not covering companies as our platform

Opportunity for Tam Tam

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RecommendationsMore user testingFurther development

Extended integrationGood algorithm for filteringRanking system

Market research outside Tam Tam

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ConclusionOpportunity for new platform

Keeping in touchBroadcasting

Innovative solutionEnthousiastic usersHigh willingness to use platform

Companies will be more openSolution for future

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Planning

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MethodologyAnalysis

Literature researchInterviewsCreative sessionsSurvey

DesignAgile approachFeedback usersSurvey

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Open CompanyTrends

Implications

Globalization More work hours in a day Shifting location of production and facilities Increasing importance of communication Bigger potential market

Individualization Mass customization Involvement of client in business process Personal branding Less attachment to companies

Mobile Communication

Available 24 hours and 7 days a week  Increase of working at home New ways of communicating Decrease of communication cost  Fading boundary between personal and working life

Demography shift Scarcity of labor Need for knowledge acquiring outside company

Web 2.0 Easier access to network of friends and co/workers Easy access to customers/clients Uncontrolled forming of communities

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Open Company Network

How to keep in touch with people in the ecosystem of Tam Tam through

social applications like twitter, social bookmarking and many more?

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Our Client

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