OPEN DATA CENTER ALLIANCE DELIVERING CUSTOMER DELIVERING CUSTOMER REQUIREMENTS FOR THE CLOUD

ALLIANCE: AMAZING PROGRESS IN 7 MONTHS

October 2010 Today

Release of the 1st

user-driven requirements for the cloud

Establishment of 1st user-driven organization for cloud requirements for the cloud

4X members representing

cloud requirements

70 IT leaders joined by p g>$100B annual IT spend

N ll b ti 4

technical advisor Intel

New collaborations: 4organizations and 4 initial solutions providers

Collaboration intent with the industry p

INITIAL ALLIANCE PUBLICATIONS RELEASED

First documented customerFirst documented customer

Eight Open Data Center UsageEight Open Data Center Usage

First documented customer requirements for cloudFirst documented customer requirements for cloud

Eight Open Data Center Usage ModelsEight Open Data Center Usage Models

Target the most urgent issuesTarget the most urgent issuesTarget the most urgent issues gating cloud adoption todayTarget the most urgent issues gating cloud adoption today

Accelerate cloud investment through collective member useAccelerate cloud investment through collective member use

>280 GLOBAL IT LEADERS: 4X GROWTHSteering Committeeg

Walt DisneyCorp.

Contributing MembersAT&T

Adopter MembersAIMS Data

Centre SDN BHD

Beijing China Power Information

Technology Co., Ltd.BearingIreland LtdAbiquo

Talisman Energy

eCaremeTechnologies,

Inc.Ceske

Radiokomunikace

Getronics NL BV

China Telecom

Corporation

MCHiWeb

Himes Associate

s Ltd

Cloud SoftCapitolin

e LLPC4

Advanced Solutions

Solid Pass

Intel serves as Technical Advisor to the Alliance

ACCELERATING CLOUD ADOPTION

ACCELERATEACCELERATE SAVINGSAVINGACCELERATEACCELERATE$50B $50B

OF CLOUD OF CLOUD

SAVINGSAVING$25B$25BIN TOTALIN TOTALOF CLOUD OF CLOUD

SERVICESSERVICES11IN TOTALIN TOTALANNUALANNUAL

IT SPEND WITHINIT SPEND WITHIN5 YEARS5 YEARS22

1: Source: Projections based on IDC Cloud Services Forecast, May 2010. Assumes a 25% acceleration in cloud services from IDC estimate between 2010 and 2015 2: Source: Estimated 15% reduction in operational costs based on Bain’s $142B annual spending estimates.

ESTABLISHING A VISION FOR CLOUD COMPUTING

Drive new levels of IT agility through delivery of unifiedDrive new levels of IT agility through delivery of unified customer requirements for cloud computing enabling secure federation of cloud services, automation of IT infrastructure, common management and policy for data g p ycenter resources, and transparency in cloud service capability and metrics.

OPEN DATA CENTER USAGE MODEL OVERVIEWSECURE FEDERATION AUTOMATION COMMON MGMT

AND POLICY TRANSPARENCY

Provider AssuranceIndustry standard provider security

Provider AssuranceIndustry standard provider security

VM InteroperabilityStandard, interoperable VM

Regulatory FrameworkGuide industry in requirements &

Service CatalogCompare service features & price across providersprovider security

tiers: bronze-platinum

Compliance

provider security tiers: bronze-platinum

Compliance

interoperable VM deployment & management

IO Control

requirements & compliance management best practices

p

Standard Unit of Measurement Standardized cloudCompliance

MonitoringTransparent oversight of provider security

Compliance MonitoringTransparent oversight of provider security

IO Control Extend QoSguarantees from system to network

Standardized cloud performance comparison

Carbon Footprintprovider securityprovider security Carbon FootprintCloud services become “CO2 aware”

The Alliance endorses immediate use to guide member planning and purchasing decisions

SECURE FEDERATION OF CLOUD SERVICES

Challenge: Lack of consistent cloud security service levels and inability to easily manage compliance

Provider Security Assurance:D fi iti f t d di d b

Security Compliance Monitoring:R l ti it i f l d iDefinition of standardized bronze

through platinum security tiersReal time monitoring of cloud service security compliance

Impact: Acceleration of cloud adoption through consistency of security regulations and SLAs and

expansion of “cloud ready” applications.

CLOUD INFRASTRUCTURE AUTOMATION

Challenge: Need for scalable cloud services that manage cost and efficiency via automated control of SLAs

VM Interoperability:Defines requirement for common management interface across all

IO Control:Establishes requirement for customer

t l f b d idth ll ti VMmanagement interface across all hypervisors

control of bandwidth allocation per VM ensuring QoS

Impact: Increases efficiency of system use, extendspolicy based infrastructure managementp y g

COMMON MANAGEMENT AND POLICY OF CLOUD RESOURCESCLOUD RESOURCES

Challenge: Lack of common, simplified management model across cloud services, infrastructure and providers

Regulatory Framework:Establishes a baseline of regulatory agencies engaged on articulatingagencies engaged on articulating cloud service regulations.

Impact: Lays a foundation for policy management to be enhanced with further publications.

1: Source: KPMG 2010 Cloud Computing Survey

TRANSPARENCY OF CLOUD SERVICE OFFERINGS

Challenge: Lack of consistent, standard framework for comparison of cloud services, pricing and performance

Service Catalog:Requires standard framework for cloud

Standard Units of Measure:Defines framework for

Carbon Footprint:Requires standard

service comparison.

Defines framework for standards cloud capability metrics

qservice provider reporting of cloud carbon production.

Impact: Establishes standard interfaces for cloud service market

DRIVING ADOPTION WITH INDUSTRY

SOLUTIONS INDUSTRY SOLUTIONS PROVIDERSSTANDARDS

ORGS

SpecificationsSpecifications& Standards& Standards

Requirements& Usage Models

Cloud Solution Delivery

NEW INDUSTRY COLLABORATIONCSADrive standards definitions for security requirements with CSACSADrive standards definitions for security requirements with CSA

DMTFDMTF

OASISOASIS

Define IT infrastructure management requirements with DMTFDefine IT infrastructure management requirements with DMTF

OASISDrive standards for service transparency with OASISOASISDrive standards for service transparency with OASIS

ECLCAdvance the description of cloud services features with ECLCECLCAdvance the description of cloud services features with ECLC

INDUSTRY LEADER ENGAGEMENT

"W ki i h h ODCA i i f l b l d i i"Working with the ODCA, an impressive group of global end user companies, is part of EMC¹s strategy to accelerate customers¹ journey to the cloud so they can achieve business agility and efficiency. EMC is excited to be one of the Solution Provider members collaborating with the Alliance to meet the requirementsProvider members collaborating with the Alliance to meet the requirements outlined in its first usage models for deploying flexible, hybrid  cloud solutions.“~Doc D'Errico, EMC's Vice President, EMC Solutions Group. 

LOOKING FORWARD

18 months: I iti l D l t

Today: Initial Deployments

Usage Model Release

6 months: Initial IndustryInitial IndustryRoadmap Integration

THE TIME IS NOW

All usage models available atAll usage models available atAll usage models available at www.opendatacenteralliance.orgAll usage models available at www.opendatacenteralliance.org

Use usage models for product development and Use usage models for product development and g p pdeployment planning

g p pdeployment planning

Join now to shape the future of cloud computingJoin now to shape the future of cloud computingJoin now to shape the future of cloud computingJoin now to shape the future of cloud computing

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