Who Are You? Where are You Going? Develop Your Career Plan

www.pragmaticmarketing.com

www.spatiallyrelevant.org

@spatially

Demographics

…the map…

…the workforce…

The Role: On being a product manager

(in YOUR words)

Inqu

isiti

ve

observer

Patt

erns

…curious…

Lemonader

SOFT SKILLS

…influence and engage…

What y’all doing

Top 10 Software Roadmap Trends

Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org

Activities?

Source: 2011-2012 Pragmatic Marketing Annual Survey

Source: 2011-2012 Pragmatic Marketing Annual Survey

Source: 2011-2012 Pragmatic Marketing Annual Survey

Source: 2011-2012 Pragmatic Marketing Annual Survey

Source: 2011-2012 Pragmatic Marketing Annual Survey

what do you want to know more about?

“market research techniques”

“Motivating sales reps”

“My customers and their customers”

“how to measure marketing success”

“Finance (yuck!)”

“My competition”

Source: 2010-2011 Pragmatic Marketing Annual Survey

…role…

Source: 2010-2011 Pragmatic Marketing Annual Survey

Role Base salary

Director $124,812

Product Manager $100,964

Product Marketing Manager $96,470

Product Owner $104,701

Technical Product Manager $91,841

Program Manager $99,716

Analyst $77,757

…experience…

Experience Base salary

Less than 1 year $98,968

1-2 $93,383

3-5 $98,628

6-10 $103,969

11-15 $113,374

More than 15 $121,734

Source: 2010-2011 Pragmatic Marketing Annual Survey

Where Are You Going?

…mobile workforce…

Source: 2011-2012 Pragmatic Marketing Annual Survey

Executive

2010-2011 Annual Survey

Director AGE: 42 EXPERIENCE: 5-10 Yrs

AGE: 44 EXPERIENCE: 10+ Yrs

Career Path Profiles

39 yrs old EXPERIENCE: 3-10 Yrs

xManagers

What is Your Path?

Technical

Marketing

Strategic

What are your strengths? 1

What are your soft spots? 2

What do you enjoy? 3

Where do you want to go? 4

So what’s your plan?

Who Are You? Where are You Going? Develop Your Career Plan

www.pragmaticmarketing.com

www.spatiallyrelevant.org

@spatially