dealroom.co Private online workspace where VCs and founders get deals done

August, 2014

The easiest way to work directly with top VC funds of your choice

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A single private online workspace from launch to completion

✓ Manage files and updates centrally

✓ Streamline and simplify process

✓ Choose the best investors to work

with

✓ Monitor investor interest & activity

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A simple and structured transaction process

1. Upload 2. Invite 3. Collaborate §  Dataroom info pack

(KPIs, deck, model)

§  Appoint Project Managers (founders, shareholders and/or dealroom team)

§  Dealroom can provide support with preparation of deck and KPIs

§  Investment summary (based on dataroom info pack)

§  Select target investors (own + dealroom list)

§  Invited parties request dataroom participation access

§  Monitor dataroom activity

§  Online Q&A and data requests

§  Define milestones

§  Legal documentation

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All the benefits of an advisor and more, without the onerous terms

Do-it-Yourself

dealroom.co

Advisor

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ü  Save on fees

ü  Directly in control

x  Limited network

x  Risk of below-market

deal terms

x  No support if

process derails

ü  Full control & transparency

ü  Select from the best funds

ü  Streamlined process

ü  Full advisory support

ü  Less hassle throughout

ü  Low fees, flexible terms

ü  Achieve market deal

ü  Has an investor list

ü  Transaction support

x  Fees & expenses

x  Requires exclusivity

x  Rely on advisor’s

relationships

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Freemium model designed to suit different requirements

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ü  Full use of dataroom

ü  Invite funds of your choice via platform

ü  Free support

ü  Process supervision

+  Dealroom is your financial advisor

+  Endorsed by dealroom (after review)

+  Preparation of investor pack (deck, KPIs, Excel model)

+  Invitation and individual follow-up

+  Start to finish process management. Ensuring milestones are met

Free 1% Success Fee

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What motivated us to launch dealroom.co

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A redesign of corporate finance advisory

Adoption of technology in VC industry

Tech giants are emerging more rapidly

Universe of potential buyers is diversifying

10 years in banking motivated us to rethink the corporate finance service model and the way it is best delivered

Venture capital has started to embrace software to identify opportunities, connect LPs with GPs, and more

Investment interest can come from unexpected corners (corporates, super angels, investor clubs, micro funds). Lines between LPs and GPs are blurring

Growth trajectories of tech companies are shortening, creating a need for real-time actionable data and intelligence

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SaaS corporate finance model

400 active top-tier VC / PE funds

Core team

12,500 leading tech companies

§  Launched in late 2013, dealroom.co connects tech funds and their portfolio companies to collaborate on new investments, follow-ons, syndicates

§  A purpose-built platform for transaction process management §  Centralised collaboration, instead of emails and one-on-one §  Modular full-service model: pay only for what you need §  100% focused on internet companies and its sub-verticals §  Relationships and deep understanding of industry dynamics §  Unrivalled platform with 12,500+ companies and 400+ funds

Online SaaS corporate finance model with full advisory support

§  Yoram Wijngaarde, Founder & CEO, London §  2004-2008 Lehman Brothers, media M&A in NY and London §  2009-2013 NOAH Advisors, internet M&A §  Over $10bn in tech M&A deals incl. lead advisor on Fotolia/KKR

($500M), Bigpoint/TA/Summit ($350M), Softonic/PG (€275M)

§  Roberto Arias Alegria §  Tech Lead, Berlin §  Formerly Chief

Engineer at Chemist Direct (Atomico)

§  Fabio Moro §  Biz Dev Lead, Berlin §  Formerly successful

broker/trader at STX

§  Type of investors: funds 69%, angels 20%, corporates 11% §  Investment stage distribution: seed stage funds 11%, early

46%, growth equity 25%, buyout 19% §  UK 28%, USA 21%, Germany 20%, France 9%, Spain 6%, … §  Together, investors on dealroom.co made over 150,000

tracking connections with founders and CEOs (added to their watch-list)

§  Crowd-sourced database, curated and organized into: 95 internet sub-verticals, hundreds of tags, ownership type, revenue model, funding, location, target geography, etc

§  Seed 25%, early 40%, growth 22%, mature 13% §  Competitive & industry overviews §  Comparable trading and transaction valuation analytics tools

10+ years active coverage of internet and tech venture capital

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dealroom.co

dealroom.co

AMSTERDAM | BERLIN | LONDON

dealroom.co B.V. Bachstraat 15

1077 GE Amsterdam The Netherlands

team@dealroom.co