1. think anew, act anewAll cartoons courtesy of GAPING
VOIDCopyright 2007 Cognitive Edge. All Rights Reserved. 1 brutal
factsWe are creating a dependencyon recipe book users and we
areloosing our chefsThere is a near absence oflearning from natural
science inorganisational management ...... but pseudo-science,
pop-science, techno-fetishism &cults are all too pervasive98%
of our genetic history is aspliocene hunter-gathers; we aresocial
creaturesfrom engineering to ecologySystems thinking (dynamics)has
reached its effective limits, from idealised future states,
toradical shift to complexity exploring the evolutionary potential
oftheory informed by cognitivethe presentsciencePragmatic,
abductive, effectiveCopyright 2007 Cognitive Edge. All Rights
Reserved. 2
2. Bounded applicability Key language A system is any network
that has coherence ComplexComplicated it may be fuzzy, it may or
may not have purposeProbeSense Sense Analyse An agent is anything
which actsRespondRespond within the system individual, group, idea
etc. Emergent Good practice Three types of system Ordered: system
constrains Chaotic Simple agents Act Chaotic: agents unconstrained
&SenseSense independent of each other RespondCategorise Respond
Complex: system lightly constrains agents, agents modifyNovel Best
practice system by their interaction with it and each other, they
co-evolveCopyright 2007 Cognitive Edge. All Rights Reserved.3 from
cause to dispositionsA visual representation showingthe performance
of all possibleexamples, cases or situations inphase spaceEach
trough represents a stablestate each peak represents aninstability
where the dynamiclandscape can potentiallyreconfigure dramatically
the nextinstantIdentifying and tweaking controlparameters can
create instabilitiesthat show the tipping pointsFitness
landscapeLarge fluctuations are a clue that aphase change is
approachingAllows nuanced behaviour to beappreciated &
probedCopyright 2007 Cognitive Edge. All Rights Reserved.4 3.
meeting them half wayDecisions: a first fit patternmatch with prior
experience5, 15 & 150Ritual is key to switchingpatterns of
interactionCrews create ritual contextSNS, creating cross siloteams
with constrained self-organisationNarrative is key to humaninsight
& sense-making ......self-interpreted micro-narrative is key to
operationCopyright 2007 Cognitive Edge. All Rights Reserved.5
Rewards before the factEconomists and workplace consultants regard
itas almost unquestioned dogma that people aremotivated by rewards,
so they dont feel the needto test this. It has the status more of
religioustruth than scientic hypothesis.The facts are absolutely
clear.There is no question that in virtually allcircumstances in
which people are doing things inorder to get rewards, extrinsic
tangible rewardsundermine intrinsic motivation New Scientist 9th
April 2011 pp 40-43Copyright 2007 Cognitive Edge. All Rights
Reserved.6 4. Copyright 2007 Cognitive Edge. All Rights Reserved.7
S Curves adapted with MooreUntil it gets taken toexcess, looses
utility butprevents new entrants Early enthusiasts Yellow is the
get verydanger zone: excited change or dieIt then becomes thenew
orthodoxy (aftera lot of pain, andIf it looks serious the
frequently badlywhite blood cells ofcompromisedorthodoxy kick
inCopyright 2007 Cognitive Edge. All Rights Reserved.8 5. Moving to
the next paradigmCOGNITIVE COMPLEXITYUTILITY OF PARADIGM Impact
orientated Pervasive computing Evolutionary possibilities Clans in
situated networks SYSTEMSDYNAMICS Outcome focusedScalable computing
Engineering dominates Cult of individual; atomismSCIENTIFIC
MANAGEMENTHierarchical Telephone & fax Muddling throughFiefs in
bureaucracies TIMECopyright 2007 Cognitive Edge. All Rights
Reserved. 9Copyright 2007 Cognitive Edge. All Rights Reserved. 10
6. Beware magpie 4.0 Copyright 2007 Cognitive Edge. All Rights
Reserved.11 Nasrudin found a weary falcon sitting one day on his
window-sill. He had never seen a bird like this before. You poor
thing, he said, how ever were you to allowed to get into this
state? He clipped the falcons talons and cut its beak straight, and
trimmed its feathers. Now you look more like a bird, said
NasrudinCopyright 2007 Cognitive Edge. All Rights Reserved.12
