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Fashion clothing manufacturer IC Companys have multiple brands (e.g. Peak Performance, Jackpot, Tiger of Sweden, InWear etc.) in multiple segments, operating on multiple markets. Each brand controls their own marketing efforts including their website, making it different to join up the fashion group's brand value and exert control from the group level. With EPiServer by Valtech, IC Company is able to quickly roll out new sites, centrally manage the site content of their multiple brands and gives control over the sites at brand level.
Citation preview
Case: IC Companys #MCMS2012 - 19th September 2012
Claus Vestergaard Senior Advisor
IC Companys
EPiServer by Valtech
Demo
Questions
IC Companys
EPiServer by Valtech
Standard components_
Editorial freedom_
Visually unique_
EPiServer by Valtech
Standard components_
Editorial freedom_
Visually unique_
Demo
References
www.peakperformance.com
www.companys.com
www.jackpot.com
www.tigerofsweden.com
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