CPRE foodmapping

Mapping Local Food Webs

Geovation Food Mapping Workshop

July 2011

Ordnance survey, Southampton

CPRE Mapping Local Food Webs, 2011

Mapping Local Food WebsPresentation Outline

•What’s a food web?

•Where did mapping come from?

•Mapping local food webs 2009 – 2011 – aims, methodology, tools, processes and outputs

•Outcomes so far, successes, limitations next steps

Local Food Webs


Where it all started Food webs 1998 - 2006

Caroline Cranbrook


•To equip local community groups with tools to survey their local food webs in 19 towns & cities – Creation of action pack

•To share findings within the local community & with local, regional & national policy & decision makers

•To secure local food networks for the benefit of local communities through the promotion of policy change & community action

Mapping Local Food Webs Main Aims


Interviewing businesses – Identifying and interviewing local food outlets and their suppliers 1. Find out who sells local food in 2.5 mile study

area of town/district centre

2. Survey tool: Food outlet questionnaire - social, environmental and economic benefits/barriers

• Who supplies these shops locally? What with? short supply chains, long supply chains

3 Survey tool: Supply chain questionnaire - social, environmental and economic benefits/barriers/interdependencies

Method & Tools


30 mile radius

Totnes - 2.5 mile radius

Totnes 30 mile radius

Study areas


Aim – To understand buying habits and peoples’ perspectives on local food; to find out where people shop

Where?

• high streets, farmers markets, supermarkets

• events

• community groups

Interviewing shoppers

Community Research team, Ledbury


•8 Regional Coordinators, 19 locations

•Aim - Form local research teams to survey food web, organise and run events – piloted by six towns

•Who? - Transition Towns, food campaigners, schools, farmers, food outlet managers, students, Town Mayors, CPRE branches,

•240 recruited nationally

Method & Tools

Who? Community Research Teams


Engaging the wider community & food web – launch events, community workshops

Launch event - Raise project profile with residents & stakeholders, recruit volunteers, meet local producers, share specific knowledge about local food

Workshop - Discussion and debate about local food issues in the study area with residents & stakeholders

Outreach – Participatory tools, engaging with people on the street, attending community group meetings

Local residents & stakeholders debate local food

Method & Tools


Analysis, feedback, action planningA participatory workshop model

Analysis & feedback

Workshop outline:

•describe research process

•present headline findings

•verify the issues

•Prioritise the issues

•identify actions

•assign responsibility and next steps


From field to fork: Mapping local food webs location reports

•Key findings (benefits/challenges) social, economic, environmental)

•Case studies

•Policy analysis

•Map to highlight supply chains, concentration of suppliers, availability, geography of land

•Recommendations for policy change and actions to better support local food

•Findings disseminated through events and seminars

• Six pilot location reports published, 13 more to come

Outputs


Successes

•Highlighted barriers and opportunities specific to an area •Catalyst for new initiatives•Connecting people, producers, countryside•Policy changes?•Providing valuable materials for campaigners•First national snapshot of local food webs

“I felt (& still feel) like this is a very important project which could help our town to understand the local food situation and be a catalyst for further work on enhancing our local food web. Our town is made up of many different kinds of people, businesses and producers and it was fantastic to have the opportunity to talk to such a variety of people. People were often surprisingly interested in talking to us, this highlighted to me that it is an important topic for many.”

Community researcher


Limitations

•Restrictions around setting geographical boundaries •Gathering technical information with communities •Volunteer uptake •Time pressures •Anonymity – not able reveal details of supply chains•Some aspects of the web missed - pubs, restaurants, cafes, B&B’s, public procurement •Longer supply chains are tricky to trace •Communities needed lots of support •Mapping change – More data needed on supermarkets


Next steps•13 Field to fork reports autumn/winter 2011

•National report – winter 2011

•Events, seminars, debate, discussion, lobbying, campaigning

•New Mapping Local Food Webs Took kit produced – 2012

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Thea PlattMapping Local Food Webs Project [email protected]

mailto:[email protected]

http://www.cpre.org.uk/

Technology

CPRE foodmapping