Content testingContent is the reason people go to your site.

Agenda

What is Content?What is Content Testing?Is Content Testing relevant for you?Why we perform Content testing?What are the Key Challenge in Content testing?What to test?When to test?Our Offerings in Content testingOverall benefits of hiring our Content ServicesProof of Concept..Summary

What is Content?

Lets have a look to our site Vidyatech.com. Here we have some collection of images and text, which defiantly have some meaningful thought to our visitors.

Text on your siteImagesVideoAudioDataUser commentsEmailOnline conversion

What is Content Testing?

Content Testing access whether your content is appropriate for your audience. It determines what the user understands from your content, i.e. how easy is it for the user to understand your content.

Is Content Testing relevant for you?

Stop and now Think about Web content!!!

What it is? Is that really relevant for you?

As we all know web content is like the public conversation that happens between you and the visitor/viewers, whether the conversation is one-way (from you to the visitor), two-way (between the visitor and you), or conversation among visitors.

This is the primary responsibility of us to have correct, meaningful and fact based data for our website so that we can win the trust of our visitors and users.

“Testing content at important points throughout a project lets you get feedback from people and ensure your content works.”

Why we perform Content testing?

“The overall purpose of testing a content is to figure out what content strategy you should follow throughout your project.” The specific approach you should take to testing might vary, depending on your project.

Consequently, make sure your specific testing goals align with the project goals. For instance, if the goal of your project is to help students to provide the educational data i.e., core concepts of programming, testing and etc., make sure your test covers related content and explores whether it will really helpful for them.

Do u think so, he will come back to you in future?

A IT student came and googled for

“JAVA Basics” and found so many search result.

He clicked on top most link i.e.,

“dummycontent.com”

Topic titled as “JAVA Basics” displayed on this

website. But when he started to read that

content he found this is not related to JAVA. This content belongs to other

topic.

Key Challenge in Content testing?

Challenge:

“The biggest challenge is to test every single piece of content that is the part of your project or might be a part of your project.”

What to test?

Focus on tasks that are critical to your users and your business. For example, does your support team get calls about things the site should communicate? Test the content to find out if and where the site falls short.

2 best approaches to sampling content are critical case sampling and common case sampling.

Critical Case Sampling : Select the instances of content that are most important to your project goals. For instance, if your project involves convincing people to sign up for something, you should test the content for the sign-up module or landing page.

Common Case Sampling : Choose the types of content that comprise the majority of the content for your Web site or interactive user experience. For example, if the goal of your Web site is to provide various quizzes on different topics, test the content for a typical topic.

Test your content at any point in your site development process. As long as you have content to test, you can test it.

It is part of the early discovery phase. So it should be tested as early as possible.

When to test

PlanningAnalysis &

DesignCode & Build Testing

START END

Start Testing Early & work on every stage of SDLC

Our Offerings in Content testing

What we offer is what we do……

Choose critical or common content cases to test

Identify your testing goals

Plan the right method to test the content qualities

How Vidyatech do it?

Start

Execution of the test plan

Final project review and sign off

Rectification of the content issues

Identify your testing goals: The overall purpose of testing a content concept is to figure out what content strategy you should follow throughout your project.

Choose critical or common content cases to test: When choosing the samples of content you’ll test, use the sampling method that makes the most sense for your project and testing goals.

Plan the right method to test the content qualities: Content quality to be tested should comprise of usefulness, readability, navigation, interaction, some tone and style, engagement and influence.

Our Offerings in Content testingWhat we offer is what we do……

Execution of the test plan: Execute the plan as it is designed check for all aspects that we have in test plan.

Rectification of the content issues and final sign off

We have own tool:ProofGuru Over a period of time, Vidyatech has developed its own proofreading tool which can check and proofread your document against the standard terms and rules of proofreading. This tool goes beyond the typical spelling and grammar proofing tools. It automatically checks for typos, spelling mistakes, grammatical errors or other inconsistencies in the document and suggests relevant edits.

Automatic Document ProofingProofGuru automatically checks your document to locate and identify all instances of non-compliance to your chosen set of standards. These instances are pointed out to you along with suggested fixes.

Proofreading and Editing EfficiencyProofGuru comes with packaged Style Guides and Checklists. A downloadable application called ProofGuru Checker automatically checks your documents using your chosen checklist. Together, these enable you to proofread and edit efficiently.

Customizable Style Guides and ChecklistsProofGuru provides a number of packaged Style Guides and Checklists relevant for different types of content and industries. You can use the packaged checklists or create your own custom Style Guides and checklists.

Rich Repository of Proofing StandardsProofGuru repository currently contains more than 2000 editing and proofreading standards. The ProofGuru team is currently working on approximately 13000 standards which will be released in the next three months.

Pay-As-You-Go Proofreading ServicesNO credit card information is required for you to sign up and take a free trial. If you like it, you subscribe and pay-as-you-go. There is no long term contract.

Overall benefits of hiring our Content Services

There are a number of advantages to hire our content services. Some of them are mentioned below.

More improved content

Overall benefits

No recurring costs

Boost in company reputation

Enhanced user satisfaction

Improved sale figures

Proof of Concept..

We are done with many projects where we test for content related issues. Most of the projects are of Microsoft.

List of few projects are as following:

MVA migrationDLV4 basic to MLX conversion V2MLX Scorm packaging MVA to ITA conversionBorn to learn

We have also done content testing for our internal products.

www.quiz-magic.comwww.vidyapulse.comhttp://vidyatech.com

Summary

Testing content can be a very critical job. By using the existing products, it can be made easier.

Even after automating most part of content, there can be a portion which human eye and human understanding can judge better.

Thank you!