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Panelists:
Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line
• Rebecca Weeks WatsonDir. of Business Development, Real Girls Media
• Katie SweenHead of Marketing, StumbleUpon
• James SmithChief Revenue Officer, HuffingtonPost.com
• Romi LassallyFounder, TruuConfessions.com
Content is easy, marketing is not
Most of us have high-quality content or products, but we
Haven’t mastered how to:
• drive traffic to it
• access our target audience within social communities
• package it
• partner with relevant publishers
• leverage syndication and link exchanges
• create tools for users to expose our content
What you’ll learn today
Why social media matters
Internal and external strategies
Specific tools
Do’s and don’ts
Results/expectations
Organizational involvement
Social media matters
“The biggest trends today are micro: small, under-the-
radar patterns of behavior which take on real power
when propelled by modern communications.”
- Mark Penn, Wall Street Journal, 4-21-09
Internal strategy: Promote user activity
Add sharing tools on your site
Social news: users vote on content
StumbleUpon Partner Program
Stumbling directly within a partner’s site enables their visitors to discover their most popular content
StumbleUpon Partner Program
Clicking “Stumble” on the badge launches WebStumbling within the partner site
External strategy: find your audience within communities
Tools to market your content
Widgets
Contests
Syndication
Link exchanges
StumbleUpon—StumbleThru
Stumble exclusively through partner domains
StumbleUpon Advertising—Sponsored Stumbles Green icon indicates
the Stumble is an ad. 100% Click-through
