Unlocking the Potential of Internet TV: Creating

Successful Models Michael Ojo

How we used to watch TV

What is Internet TV?

The Real Opportunity

Creating Successful Business Models

Model #1. Advertising

Traditional Television AD

• Limited to one device

• Less targeted audience

• Cost north of $1000 per impression.

Internet Media AD • Cross-platform

• More data driven and targeted towards your audience

• Average cost is $0.50 - $30 per thousand impressions

Where Advertisers are spending their money

Model #2. Paid Subscription

Internet TV is the now and future of Television