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Empowering Experience-Sharing through Social Networks Beatrice Valeri, Marcos Baez, Fabio Casati {valeri, baez, casati}@disi.unitn.it University of Trento, Italy Tuesday, October 16, 12

Comealong: Empowering Experience-Sharing through Social Networks

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Page 1: Comealong: Empowering Experience-Sharing through Social Networks

Empowering Experience-Sharing through Social Networks

Beatrice Valeri, Marcos Baez, Fabio Casati

{valeri, baez, casati}@disi.unitn.it

University of Trento, Italy

Tuesday, October 16, 12

Page 2: Comealong: Empowering Experience-Sharing through Social Networks

Experience-sharing

Tuesday, October 16, 12

Page 3: Comealong: Empowering Experience-Sharing through Social Networks

Experience-sharing

Tuesday, October 16, 12

Page 4: Comealong: Empowering Experience-Sharing through Social Networks

Experience-sharing

Tuesday, October 16, 12

Page 5: Comealong: Empowering Experience-Sharing through Social Networks

Experience-sharing

Do current systems really empower our experiences?

Tuesday, October 16, 12

Page 6: Comealong: Empowering Experience-Sharing through Social Networks

Experience-sharing

Do current systems really empower our experiences?

finding activities you really like

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Page 7: Comealong: Empowering Experience-Sharing through Social Networks

Experience-sharing

Do current systems really empower our experiences?

finding activities you really like with the right people

Tuesday, October 16, 12

Page 8: Comealong: Empowering Experience-Sharing through Social Networks

Experience-sharing

Do current systems really empower our experiences?

finding activities you really like with the right people without that filling that your missing out things

Tuesday, October 16, 12

Page 9: Comealong: Empowering Experience-Sharing through Social Networks

Survey

• Sources of event info

• Aspects considered when deciding

• Ability to find interesting events

???

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Page 10: Comealong: Empowering Experience-Sharing through Social Networks

Survey

• Sources of event info

• Aspects considered when deciding

• Ability to find interesting events

???

~150 participants

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Survey

• Sources of event info

• Aspects considered when deciding

RESULTS

Invitation / Information from Friends

44% often look at who goes to decide

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Page 12: Comealong: Empowering Experience-Sharing through Social Networks

Survey

• Ability to find interesting events

• Sources vs ability to find events

I’d like to have some way to find interesting things to do

People using the web feel the need for better tools

RESULTS

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Page 13: Comealong: Empowering Experience-Sharing through Social Networks

Experiment

• 75 restaurants around Trentino - top TA

• rating 1-5 from local people

• friends from Facebook

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Page 14: Comealong: Empowering Experience-Sharing through Social Networks

Experiment

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Page 15: Comealong: Empowering Experience-Sharing through Social Networks

Experiment

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Page 16: Comealong: Empowering Experience-Sharing through Social Networks

Dataset

• 195 users

• 1118 ratings

• 214 comments

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Page 17: Comealong: Empowering Experience-Sharing through Social Networks

Comparing to TA

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Page 18: Comealong: Empowering Experience-Sharing through Social Networks

Comparing to TA

The population has a significant impact

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Page 19: Comealong: Empowering Experience-Sharing through Social Networks

A deeper look• Defined 4 different

networks

- overall

- friends

- similar

- similar friends

• Evaluated how effective they are to recommend

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Page 20: Comealong: Empowering Experience-Sharing through Social Networks

Metrics

• A/B testing (70-30) per user

• Precision: + finding out something interesting to do

• Recall: + reduce feeling of missing out things

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Page 21: Comealong: Empowering Experience-Sharing through Social Networks

Results

• Similarity and friendship show promising results

• features for similarity should be explored

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Page 22: Comealong: Empowering Experience-Sharing through Social Networks

Screenshots

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Page 23: Comealong: Empowering Experience-Sharing through Social Networks

Screenshots

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Page 24: Comealong: Empowering Experience-Sharing through Social Networks

Screenshots

Tuesday, October 16, 12

Page 25: Comealong: Empowering Experience-Sharing through Social Networks

Screenshots

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Page 26: Comealong: Empowering Experience-Sharing through Social Networks

Screenshots

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Page 27: Comealong: Empowering Experience-Sharing through Social Networks

What’s next

• Run a user-study with initial subjects

• Run experiments in other countries (Paraguay, Russia)

• Pilot involving local businesses

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Page 28: Comealong: Empowering Experience-Sharing through Social Networks

thanks, any questions?http://lifeparticipation.org

Tuesday, October 16, 12