Embed Size (px)
Citation preview
Room 5 Proprietary
Co-CreationThe hidden disruption in IoT
Questions?
post in question panel tweet to #room5iot email [email protected]
Welcome to our IoT executive webinar
2
About Patrick Mahaffey
• Track record of building successful commercial products
• CIO Value Award, • Stevie Award • Mortgage Technology 10x Award
• Led the most award winning consulting group in the history of AI
3
embedded &
wireless
graphics
UX/UI
Tactel AB founded
in Malmo, Sweden
1995
Tactel opens first US
office in San Diego
20072005
Tactel AB acquires
Southend Studios
2009
Tactel receives
first external
capital
Tactel US becomes
independent subsidiary
2011 2013
Tactel US becomes
Room 5
Incorporated
multimedia
android
IoT
Smart
connected
products
smart
phones
iOS
windows
phones
About Room 5
Real Engineeringfor the Internet of Things
$19,000,000,000,000 Value Creation
$10,000,000,000,000Industrial Internet
50,000,000,000Connected devices
2020
Just because we are in a hype cycle does not mean real disruption is not occurring.
Smart, connected products vs. the IoT
Current Market Leaders
• Often bend and press metal for a living• Do not design or manufacture
advanced electronics, much less smart, connected products
• Are waiting for leaders to emerge in the space to grow capability by acquisition
Case Study
Building a truly smart and connected lock
The bulk of today’s locks can be simply described with a line drawing and are manufactured by traditional manufacturers who specialize in stamping and bending metal.
Explosive Complexity
If building a lock is a line drawing Building a “smart” lock is a multi-dimensional sphere
Smart phone on a door
When the Goji team began building out the production version of the lock, they discovered that the required skills were much more extensive than they had imagined.The smart lock they envisioned was no more or less than a smart phone on a door
Problem Statement
Building a smart, connected product is extremely difficult and requires deep technical expertise and experience in virtually every design discipline (industrial, hardware, embedded, user experience, mobile, cloud, image processing, etc)
How do you go about putting together a high performance team to quickly and
effectively bring your product to market?
The traditional way
Build a TeamCritical expertise kept in-house
Greater control
OutsourceTime to market
Cost
Co-Creation: The third way
Radical Collaboration
Radical collaboration can*:
• Accelerate your time to market• Reduce your risk• Reduce your cost
* (ask me how)
I built a smart, connected product in one week!
One weird trick for project success!
Consulting firms hate me!
It’s the Use Case Stupid!
Lead with U/X
Then define your architecture and your team
• Be clear and honest about what is in your power zone • Then find the best partners available to fill in the gaps
Eight Steps To Co-Creating Success
1. Hire intact teams when possible2. Realize that supply chain and partner management is not best played as
a zero sum game3. Collaborative intention4. Truthfulness5. Accountability6. Awareness7. Problem solving8. Create a contractual vehicle that supports the previous seven steps
Life Pro Tip:Complex does not have to be complicated
http://explodingdog.com/title/itsonlycomplicatedwhenyoumakeitcomplicated.html
31
Q & A
32
• Feedback via survey
• Questions or
• Schedule a 1:1 strategy session with Patrick Mahaffey, CEO or
• Use case development with Erik Ljung, CTO
contact Karen Mills: [email protected], 760-585 9562
Next Steps
33
Our clients
