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Cloud: hype or reality A look at cloud from the customer’s perspective Matt McCloskey, Head of Applications & Services Virgin Media Business

Cloud - The hype and reality

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A strategic look at the cloud market, the consumerisation of IT and how the Network plays a vital role as the cornerstone of the future success of cloud computing.

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Page 1: Cloud - The hype and reality

Cloud: hype or reality A look at cloud from the customer’s perspective Matt McCloskey, Head of Applications & Services Virgin Media Business

Page 2: Cloud - The hype and reality

We’re all consumers. Let’s have a look at that world

Facebook LinkedIn VOD iCloud Google Docs Picasa Flickr

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We are demanding at home…..

Everything everywhere Easy to use Fast Design Always on

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….and Networks make this possible

Global IP traffic has increased eightfold over the past 5 years, and will increase fourfold over the next 5 years.. The number of devices connected to IP networks will be twice as high as the global population in 2015.. A growing amount of Internet traffic is originating with non-PC devices. PC = 33%, Other – TV 101%, Tablets 216%, Smartphones 144% Video-on-demand traffic will triple by 2015.

010,00020,00030,00040,00050,00060,00070,00080,00090,000

2010 2011 2012 2013 2014 2015

Cisco forecast for Global traffic (Exabytes)

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As a UK Telco this is central to our growth

We predicted it We built our Fibre Network We are ready for the growth Generation Y demand the latest tech Our fibre speeds deliver, 50Mb, 100Mb, 1.5Gig? Cloud is here and here to stay and it central to our growth

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….and then we go to work?

I am the same? Is it the same? I want what I can have at home I want to communicate the same way I want responsive apps I want new things quickly Why does everything take so long? Why can’t it be like apps store?

And if I am demanding, the next generation are unforgiving. Cloud is a great way to meet those demands. So what’s stopping Businesses fully embracing cloud?

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So lets have a look at Cloud in Business. It looks promising……

“Adoption of Cloud in the UK”, Cloud Industry Forum, 2011

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It’s more complex with business

Security and performance Complexity Cloud’s not right for everything…. YET Culture and trust

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But it shouldn’t be complex! Cloud and Virgin Media Business Take three ingredients…

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Let’s Free IT

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But I want more and we want more!

IaaS is just the start for Virgin Media I know I want more cloud but the next generation will demand it Your customers want it too and It’s all our jobs to meet customers’ demands The market need is there, cloud is here to stay. Now is the time to embrace this new world and help shape it but make sure whatever solutions you choose you have Security & Performance covered.

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Why not come for a chat…

Stand D12

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THE WHOLE TECHNOLOGY

STACK

from start to finish

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COMMENT & ANALYSIS

Insights, interviews and the latest thinking on technology solutions

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VIDEO Your source of live information

– all the presentations from our live events

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TECHNOLOGY LIBRARY

Over 3,000 whitepapers, case studies, product overviews and press releases from all the

leading IT vendors

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EVENTS, WEBINARS & PRESENTATIONS

Missed the event? Download the presentations that

interest you. Catch up with convenient webinars. Plan your next visit.

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Directory A comprehensive A-Z listing

providing in-depth company overviews

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ALL FREE TO ACCESS

24/7

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online.ipexpo.co.uk